So, you dream of working in golf?

Let me introduce you to some guys who are doing it right—turning dream into deal, leather into legend. Meet the brothers behind Dormie Workshop, a crew from Nova Scotia with more grit than a Cape Breton winter and more style than a West Coast influencer on borrowed time.

Ten years ago, Todd and Jeff Bishop weren’t global tastemakers or golf industry disruptors. They were PGA professionals with an itch. Not the kind that goes away, either. They’d spent years on the course, inside pro shops, traveling the circuit—and what they kept seeing was a void. Cookie-cutter accessories, mass-produced offshore, crammed into every corner of an industry that should’ve known better. Where was the personality? The craft? The soul?

So they took a risk. Left the comfort zone. They started small, like most things worth building—sketches on napkins, nights in the garage, test runs with scraps of leather that didn’t behave. They weren’t trying to ride a trend. They were trying to make something that lasted. Something that mattered.

What followed was a slow, deliberate burn—grassroots orders, word-of-mouth buzz, one custom headcover at a time. Each piece stitched by hand, each design reflecting something real: hometown pride, tournament memories, personal stories etched in thread. It wasn’t just gear—it was identity. Art that lived in your bag, aged with you, carried meaning.

I carry a one-of-a-kind Alexander Keith’s headcover—yes, that Alexander Keith’s, my favorite Canadian beer. It’s five years old now and still looks box-fresh. No fade, no fray, just vibes. It’s not just a piece of equipment. It’s a talisman. A reminder of where I’ve been. More than a driver. More than a watch. It’s the kind of thing that makes you feel like a king walking up to the first tee.

That’s what Dormie gets: golf is personal. It’s tribal. And your gear should say something about you before your swing ever does. You don’t need to shout when your equipment whispers authenticity.

But here’s where it gets really interesting. As the industry shifted—supply chains strained, tariffs grew teeth, and trends leaned cheap—they made a move. Los Angeles. A new footprint. A bigger vision. But the soul stayed intact. Handmade, high-end, still stubbornly authentic. That’s no small feat in a market chasing fast fashion and faster profits.

They’ve found ways to scale without selling out. Expanded their team without losing the family feel. And yeah, they’ve got a few tricks up their sleeves. Including a very hush-hush collaboration with Srixon. You didn’t hear it from me. (Seriously, don’t quote me.)

The point is this: Dormie didn’t just create a product—they built a platform. A way for golfers to express themselves without saying a word. And in doing so, they’ve raised the bar for what golf culture can be—raw, refined, and rooted in something real.

So you still want to work in golf? Good. Just make sure you bring something honest to the table. Because in this game, like in life, the deal doesn’t go to the loudest or the slickest. It goes to the ones who dream hard, work harder, and never forget where they came from.

Just ask the guys from Nova Scotia.