Bridgestone Golf has today introduced Mindset, a proprietary visual technology available on all four of the 2024 Tour B Series golf balls.

The Mindset process was created by Bridgestone Golf staffer Jason Day and his long-time mental coach, Jason Goldsmith.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid. He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine,” said Day. “Now Bridgestone has made The Mindset process available to all golfers, which is going to be a game changer for a lot of people.”

The process consists of three simple steps that work with the Mindset graphic: 

1. Identify
2. Visualize
3. Focus

The first step, in which players look at the outer, red circle of the Mindset graphic, involves making critical decisions regarding the upcoming shot. This step requires the player to identify the target and gather information regarding distance, wind conditions, club selection, and shot shape.

Once these decisions have been made, the inner yellow circle prompts the player to move to step two, which is to Visualize the shot path. This step is about connecting to the target and includes visualizing the shot to the target.

In the final step, the green dot prompts full focus on execution. As everyone knows, green means “go,” and focusing on the green dot enables the golfer to clear their mind of all thoughts and swing away with confidence.

Prior to the Mindset pattern, Bridgestone Golf had never printed designs on the exterior of any golf ball models for the purpose of decoration. However, the Mindset pattern is designed to be used for more purposeful shot execution and improved focus off the tee and on the green.

“We have always believed that the only reason to sell printed golf balls was if it provided added value to consumers. Mindset is our first foray into the printed category and it is designed to legitimately help players improve their focus and play better golf. We’re proud of this innovation and know it will benefit players of all ability levels,” said Dan Murphy, President of Bridgestone Golf.

Bridgestone’s new Mindset technology will be available at retail on all four new 2024 Tour B golf balls (X, XS, RX, and RXS) on February 16, 2024, for the same price ($49.99) as the standard Tour B models.