Dunlop Sports Americas has today announced the relaunch of the Never Compromise Reserve putter line.

Offered only at select golf shops, the Never Compromise experience is built around a unique in-store length fitting process. Each fitting begins by assessing the player’s putting setup using a length fitting tool that helps each golfer address the ball with correct setup and posture. Then, fitters calculate bespoke putter length that’s precision cut to every quarter inch.

Once the ideal length is chosen, golfers can select their preferred head shape and decide between two finish options – NC Contrast, a black and grey finish, or a traditional Tour Satin finish.

Based on the length of the putter, interchangeable sole weights are available to ensure a consistent feel for each putter. Shorter length putters are built with heavier weights, while longer putters are assembled with lighter weights.

Finally, golfers can select from one of three custom grip choices. In many locations, dealers will have the equipment, training, and components available in-store to build the putter that very same day.

“We’re excited to be able to bring back the Never Compromise line and give golfers the opportunity to get a hand-built, entirely custom putter fit entirely for their stroke. Putters are the most used club in the bag, and it’s the one golfers often don’t think to get fit for. With Never Compromise, golfers can simplify their mechanics and produce better results on the greens.” – Dunlop Sports Vice President, Chuck Thiry

Never Compromise Reserve putters are 100% CNC milled from premium, soft 303 stainless steel and individually weighted for ideal balance based on the putter’s length. Never Compromise also features five stroke-specific models to choose from. Models include three toe hang shapes for slight arc strokes, and two face-balanced shapes for straight strokes.

Never Compromise putters are scheduled to launch in North America on February 16, with putters priced at $449.99 each.