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5 ways to offer junior golfers and beginners a better experience

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Kids have it tough these days, and their quandary is a legitimate one. With so much entertainment within arms reach, it’s easy for kids to hole up on the couch and forget the real world in favor of a virtual one. The leap from their iPad to the first tee is not only about distance; it’s a function of access and incentive.

In general, the game of golf continues to face two very real obstacles: time and money. These aren’t unique to adults, because they apply to kids as well. In fact, I’d assert kids and beginning golfers face additional hurdles where courses, interested primarily in maximizing profit, have tee times every 7-8 minutes in an effort to get as many people on the course as possible. The result is a cluster of golfers of varying levels of ability and patience all wading through the same holes with the same snail-like pace. It’s generally somewhere in the middle of the first hole, after my daughter’s fifth shot, where I think to myself, “There has to be a better way.”

There’s a reason ski resorts have bunny hills where beginners are free to fall and take as long as they need to get down the hill. The runs are wider, less sloped and no one cares if you ski one run or 10 throughout the day. 

There are those golf curmudgeons who could give a rip whether or not kids are picking up the game, but it seems that the overwhelming majority of golf course owners are struck trying to balance profit with improving the experience of their customers — with profit usually winning out. For the future of the game, there has to be something better to give kids and new players a fun and engaging way in which to experience the game — and grow to love it.

As a high school golf coach and father of young, aspiring golfers, there are few activities I enjoy more than working with someone who is learning how to play the game. One of my kids likes to remind me, “Dad, the struggle is real.” She’s talking about the Wi-Fi strength in her bedroom, of course, but I’m talking about meaningful ways to introduce beginning players to this game we love. 

Never one to identify a problem without providing some helpful ideas, here’s a list of 5 ways to get your junior or beginner golfer on-course experience with minimal frustration and maximum fun!

3-hole and 6-hole rates

This is a no-brainer. There’s no reason a beginner needs to be subjected to 2+ hours, 70 swings and the inevitable embittered end of 9 holes of golf. In fact, enjoying 3 holes of play is far more motivating than feeling discouraged and beaten up after 7 or 8. 

Reduced fees for juniors and adults when they play together

One of our local courses cuts both green and cart fees by 50 percent when the junior plays with their parent/guardian. Juniors who can’t drive aren’t going to show up at the course alone, and what a great incentive to get parents and kids to spend more time together. If you want to get more parents involved, make it more affordable for both of them.

Special times for juniors/beginners

I’m not suggesting the Seinfeld “Muffin Stump” deal. People know when they’re not welcome, and allotting an hour in the middle of an afternoon sends the message that “we’d like you here, but only when it costs us as little as possible.” Why not get several courses together and offer juniors a block of weekend morning tee times on a rotating basis? Juniors would get to play at different courses the financial impact would be would be shared.

Create a credit system

One where juniors can earn points toward certain playing privileges or pro shop merchandise. Juniors could earn points by passing rules tests, taking etiquette exams and learning seminars with course staff/professionals. They could also get points by attending lessons/clinics, etc.

Promote non-traditional golf games on the course

Rather than keeping score and recording every stroke, how about:

  • Tee it up the 150-yard marker on every hole and see how many drives get to the green.
  • Play a modified Stableford scoring system. Depending on the level of player, award different points for the score in relationship to par.
  • If you’re a better player than your junior, play alternate shot. This keeps up pace of play and allows the parent to lead by example.

Especially now, it’s more important for the golf industry to engage in a meaningful conversation of how it can continue to provide access and opportunity to anyone who would love to learn how to play. What this requires, more than anything, a shared perspective that sees junior and beginning players as vital opportunities to grow the game.

My list is just a starting point. What are your thoughts? I encourage you to post them below.

I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

18 Comments

18 Comments

  1. Roo

    Sep 14, 2015 at 9:47 am

    I think these ideas are excellent, and the game is needing to help the way we introduce juniors/beginners to the game. Coming from a golf club just outside St. Andrews, i was shocked that we have 0 junior members! And the municipal course next door has 1 member under 21! Now as a 22 year old who has grown up playing with large groups of juniors, this is very worrying! How are any clubs going to continue if there is not a next generation coming through. These ideas i have put to our club and will work hard to try and get them executed in a way which drives the numbers of junior golfers up in my area! We are 10 minutes away from the “Home of Golf” and no juniors are interested! Something needs to be done! any more ideas/suggestions on how to increase junior participation/membership would be greatly appreciated!

  2. Jordan

    Sep 14, 2015 at 9:02 am

    I think one of the most important points was made early in the article… that profits drive how beginners (adults and kids) are welcomed at courses. Why isn’t the USGA involved in managing short courses around the country or incentivizing private operators to offer beginner programs and tee times? There ought to be a beginner-friendly place within a 20-30 minute drive from home for everyone (obviously some exceptions in particularly rural areas), as close as you would find places to play football, baseball or basketball. Golf won’t get much traction in the general public without some convenience. Face it, short courses are not going to be very profitable and will need public and private donation to stay afloat.

    • Mat

      Sep 14, 2015 at 11:40 am

      I think we need to start making more executive courses with a 0.3/Bermuda ball in mind. It’s kind of crazy if you consider that most Par-4 and Par-5 golf holes essentially expect the first 200 yards to just be “flown over”. That’s a lot of wasted land.

  3. Jang Hyung-sun

    Sep 13, 2015 at 8:12 pm

    Great ideas to help grow the game in the us, as I hear and read the kids just not in to golf so much in us. #3 would not be great as that interferes with businessmen weekend morning rounds. Weekend afternoons would be better for that as most businessmen/professionals would agree.

  4. NZ Pete

    Sep 13, 2015 at 5:33 pm

    Very simple, Bigger Cup. Increase the hole size and all beginners whether they are juniors or adults will shot better scores, enjoy the game more, play faster and can keep up with any experienced golfer. I have seen lots of juniors hit plenty of good full shots tee to green, but have trouble holing out. This leads to frustration and unnecessary higher scores, kind of undoes all that good golf, (we all know that feeling). He,y even long time golfers golfers would have that chance of shooting that par round that they have been dreaming about, now that sounds like fun.

    • Mat

      Sep 14, 2015 at 1:23 am

      For those kids, and hell, many adults… you get two putts. Miss the second, and you pick up. Max 3 putts every time. Most adults don’t have to worry about this, so why make kids?

      • Cliff

        Sep 15, 2015 at 9:07 am

        Our weekend group rolls the ball everywhere and we pickup after double. Too many people take this game way to serious when they aren’t playing for anything. Some go as far as hitting out of divots in the fairway. Crazy!!!

  5. Chris Nickel

    Sep 13, 2015 at 12:56 pm

    Great ideas!~

    Keep them coming!

  6. cdb

    Sep 13, 2015 at 3:12 am

    Get rid of carts from golf altogether. Then you won’t have to worry about them or the money or getting fat and lazy from playing golf driving cart and drinking beer. Yeah kids love to see adults getting belligerent while drinking beer driving carts and trying to play golf being total d1cks not fix divots not rake bunkers not fix ballmarks

  7. Mat

    Sep 13, 2015 at 1:39 am

    You know, I think the easiest modification for everyone is just simply putting the kids on a clock. Don’t worry so much about the score; just give them limited time. Or give them “par shots” to get on the green from 100-150. If you give them 3 shots from 100-150, and whether they get on or not, have them walk the ball onto the green and putt from 15 feet. They get two putts. Here’s the thing — the “score” isn’t total strokes. The score is out of 36 possible, how many “checkmarks” did they get.

    If only we could get adults on Stableford, the game would get better for everyone.

  8. Steve

    Sep 12, 2015 at 12:06 pm

    When I starting taking the kids out, they liked to keep score. But this presented a problem as there were a lot of double digit numbers on the card. I solved this by switching tee shots with my kids.
    They got to play into the green usually from 150 yards and dad got to work on scrambling to make par.

  9. golferjack

    Sep 12, 2015 at 2:34 am

    I have found that my Kids enjoy playing 9 holes on the main course but with every hole made to a par 3 for them, i.e. we Play from a distance they can hit the green from. This is also good with par 4 or just playing a challenge near to the green and giving Points for up and down etc. Obviously Walking a full 9 is a bit hefty for younger childern but it can be surprising how the Motivation rises when they get to ride in a golf car…..
    You can Play so many different games, we sometimes Play 1,2 or 3 Club challenge on the short course or Play 9 hole pitch/chip and putt where you can’t Change the first Club you use, so if you Play your first chip wih an 8 iron, you are stuck with it for the rest of the game. Play two balls and let the child Play the best chip to the finish. If you are a good Player Play against them with the same System but you Play the worst of your two…..sharpens you up believe me.

  10. Am

    Sep 11, 2015 at 5:33 pm

    Young Juniors and beginners is a segment of golfers that are often overlooked. I’ve played the game since I was young but over the past 5-7 years I’ve helped more than a handful of friends go from 4-5 rounds a year to real players who play 40 plus rounds a year. The number one part of the game that beginners need to improve is their short games. Once they improve from 50 yards in the whole game becomes easier to score and they almost always get hooked on playing. When I grew up playing I was lucky in that we had a beautiful 9-hole par 3 course with hole ranging from 40 yards to 105 yards. It was a true pitch and putt but unlike many similar courses I’ve seen and played, it was in really decent condition. The golf community as a whole needs more pitch and putt/chipping courses where young kids and beginners can develop their games. Let’s face it, if you can learn how to properly hit a pitch shot/chip shot you will develop your long game much quicker as the fundamentals of the downward strike are basically the same.

  11. NotTiger

    Sep 11, 2015 at 5:27 pm

    The most fun I’ve had playing golf recently was with my 9 year old son during his first 9 holes ever. I was so amazed at his good attitude to playing. Every hole was a reset…a chance to do better. After the round he said he had fun and wanted to play again. What more could I ask?

  12. NotTiger

    Sep 11, 2015 at 5:17 pm

    The most fun I’ve had golfing since my hole-in-one round last year was with my son playing his first 9 holes last weekend. It was a nine hole course near me and I was so amazed at my sons good attitude to the game. Every hole was a reset. A chance to play better than the last. After the round he said he had fun and wanted to play again. What more could I ask?

  13. Beezly

    Sep 11, 2015 at 2:05 pm

    I like it! 1,2,& 3 are great ideas. especially like the idea of rotating courses that block off a weekend afternoon for juniors and parents! Kids get a chance to see different courses in their area!

  14. vjswing

    Sep 11, 2015 at 1:43 pm

    There’s a city-run facility in my area where the First Tee program is based. This place is as close to perfect as one might desire for beginners and junior golfers. A 3-hole layout, with the longest hole being right around 100 yards. A large practice green for pitching and chipping (up to around 70 yards), along with a greenside bunker. Full-size driving range with both mats and grass tees, and plenty of target greens, and finally, a nice nine-hole layout featuring short and medium length par-3 and 4 holes. Oh, and the practice green is actually nicer than the one at TPC Deere Run, where the John Deere Classic is played.

  15. Big Al

    Sep 11, 2015 at 12:30 pm

    Great article and I think this is definitely an issue that needs to be addressed by the golf community. Not only with Juniors, but also beginner adults. My wife really wants to golf more but she isn’t ready for 9 or 18 holes yet, and is always so worried about upsetting the group behind us with her pace of play.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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