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Hit it like a girl for more distance

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This story was selected as one of the 15 best GolfWRX stories of 2015!

Did you know that your club speed is much more likely to resemble that of an LPGA Tour player than a PGA Tour player? Sure all golfers want to swing like Rory, Tiger, Jordan or Jason, but due to differences in swing speed that may not be optimal for you. In fact, less than 2 percent of all amateur golfers, regardless of handicap, have a driver club speed that is equal to or greater than the PGA Tour average of 113 mph.

So… what can we learn from LPGA Tour players that can help all golfers perform better? EFFICIENCY. As a whole, LPGA Tour players are the most efficient group of golfers on the planet. This article will look specifically at the driver and how you can attain greater distance.

First, see the following chart, which shows the distribution of driver club speed across all male amateur golfers, regardless of handicap. Over 50 percent of all male golfers have a driver club speed between 87 mph and 103 mph.

GolfWRX_Chart

Next, we will overlay the ranges of the PGA Tour and LPGA Tour players onto that same chart. It is easy to see that the male golfing population is much more similar to the LPGA Tour than the PGA Tour in swing speed. In fact, the club speeds seen on the LPGA Tour represent more than two-thirds of the male golfing population.

GolfWRX_Chart

Now let’s look at what makes the LPGA Tour players so efficient. The first thing to notice is smash factor. Smash factor represents how efficiently club speed is turned into ball speed. And more ball speed means more distance. Both the LPGA Tour and PGA Tour players average a 1.49 smash factor. That is very efficient.

On the other hand, the average smash factor for all male amateurs is 1.41. Even though 1.49 versus 1.41 may not sound like a big difference, it equates to 15 yards for someone with a club speed of 94 mph, which is the average club speed for both the LPGA Tour and the male amateur. The following chart shows how much distance is lost versus the average LPGA Tour player based only on smash factor.

Screen Shot 2015-09-11 at 4.05.51 PM

The other main reason for LPGA players’ efficiency is their attack angle. Club speed and attack angle dictate a golfer’s potential distance with the driver. TrackMan first started collecting data on the range at PGA and LPGA Tour events in 2007. During that year, we worked with more than 100 players on both the men’s and women’s side. It quickly became apparent that the women did something that most men did not — they hit up on the ball with the driver. The LPGA Tour averaged a positive attack angle with their driver, whereas the PGA Tour averaged a negative attack angle. That holds true still to this day.

How does attack angle translate into potential distance? We will use a club speed of 94 mph again to illustrate the differences. The following chart shows the optimal launch, spin, and carry based on the club speed and attack angle.

Screen Shot 2015-09-11 at 4.06.41 PM

The average attack angle on the LPGA Tour is +2 degrees and the average for the male amateur is -2 degrees. This difference in attack angle means the LPGA player can carry the ball 9 yards farther than the male amateur if both players create the optimal launch and spin. Also, keep in mind that this 9-yard difference is in addition to the 15-yard difference that we saw earlier due to smash factor.

Now, neither group has the perfect launch and spin, but let’s look at what each group does produce on average.

Screen Shot 2015-09-11 at 4.07.25 PM

The average LPGA player generates nearly ideal spin, but launches it slightly low side for optimizing carry. This combination reduces maximum carry slightly, but allows them to create a little more bounce and roll. On the other hand, the male amateur has a good launch angle but produces more spin than desired. This combination will slightly reduce the carry, as well as the bounce and roll.

It’s important to note that having a positive attack angle and high smash factor doesn’t automatically mean you will maximize distance. An efficient impact position as well as a properly fitted club are critical pieces of the equation. That is why it is important to find a Certified TrackMan Professional who can help you achieve your optimal values.

To review:

  • Create a positive attack angle to maximize potential distance.
  • Generate a high smash factor to create maximum ball speed.
  • Produce an impact position that delivers the club efficiently to the golf ball.
  • Get fit for a driver that allows you to take full advantage of your swing.

Don’t be afraid to hit like a girl because that is the standard that we should all try to achieve!

Justin Padjen, business development for TrackMan, has worked with more than 200 PGA and LPGA Tour professionals, including multiple world No. 1's. His knowledge of the science of golf has led to audiences with the top players, coaches, universities, and manufacturers in the world. Justin studied Electrical Engineering at North Carolina State University before earning a Master’s in Sports Leadership at Virginia Commonwealth University. His current focus is TrackMan University, which is revolutionizing the way golf is taught and understood.

29 Comments

29 Comments

  1. devilsadvocate

    Sep 19, 2015 at 10:44 am

    Low points for the comments today… Great article and good points made….

  2. devilsadvocate

    Sep 19, 2015 at 10:11 am

    Wow low points for the comments section today… Upward attack angle favors distance over accuracy which is why lpga tour players tend to hit up on the tee ball. Downward attack angle puts more backspin and less sidespin which favors accuracy at the cost of distance which is why MOST pga tour players hit down on it, read MOST not ALL… Some pga tour players do hit up on it for more distance ala spieth bubba j Thomas etc

  3. marcel

    Sep 16, 2015 at 9:22 pm

    great article. i have always known I am an average lady golfer 😉

  4. Larry

    Sep 16, 2015 at 1:37 pm

    Not sure what the author is trying to say. Other than club head speed what are the key differences between page and lpga players? Are they doing something different technique wise? If they are its not clear to me what it is.

    • devilsadvocate

      Sep 19, 2015 at 9:55 am

      Lol the entire article is dedicated to answering that question

    • devilsadvocate

      Sep 19, 2015 at 4:16 pm

      Technique – play the ball more forward, tee it higher, stay behind the ball on your downswing as much as you can and swing out to the right more to counter gear effect with your new upward attack angle… Remember that with the ball teed higher you should address the ball towards the toe if you ground your driver before you swing because it is slightly closer to you than it would be if it were on the ground…. Enjoy your added carry and roll

  5. other paul

    Sep 15, 2015 at 1:35 pm

    I will stick with hitting it like a man. Far and offline (Almost got the hook beat by turning it in to a push draw)And hitting down a little. Nothing screams hack like hitting the ground before the ball when its on a tee which is what happens when I try to swing up at it. Swinging level is much easier.

    • Cliff

      Sep 22, 2015 at 1:08 pm

      You can’t beat a hook with a push draw! Good try tho lol!

  6. jakeanderson

    Sep 15, 2015 at 4:56 am

    i am sorry, but i find this article terribly misleading. while it is true that swing speed-wise the average male golfer correlates more with the average lpga-professional, the differences in flexibility and strenght must not be understated. a great many amateurs swing the way they do, because they lack flexibilty. in contrast lpga-players are extremely flexibel, even compared with pga-tour players. therefore the best role-models for average players are champions tour players, because they share the same physical limitations.

    • Jack

      Sep 16, 2015 at 12:05 am

      If amateur golfers could really swing like LPGA players, then they’d all be scoring below part, even from the white tees. It’s not even close. But I get what the article is trying to say. We should try to emulate the technically proficient swings of the LPGA players. We’re more likely to match their swing speed the the PGA guys. Most guys like to say they have 120mph swings etc, but the truth is most swing in the 80’s and can at most hit 90’s with some training.

      And the key point that’s lost is that their swing is a lot better than any of ours. That’s what we need to improve on.

  7. Dpavs

    Sep 14, 2015 at 10:01 pm

    Good article. This is something that most PGA teachers I have spoken to have said for a while now… most amateurs should be watching and emulating the LPGA, not the PGA players because characteristically they are closer to the gals than the guys.

    Also anyone who thought this was sexist at all… all I can say is good grief… there’s a line that is simply not acceptable and should not be crossed we all know that… but maybe its high time to get off those all too too politically correct soap boxes and lighten up already.

  8. Philip

    Sep 14, 2015 at 9:26 pm

    Don’t you think the title and context of the article is misleading? You are obviously not telling average male golfers to emulate the swings of young “way more flexible” women with different body structures – that’s like asking an older male elephant to gallop like a young female gazelle – traction anyone? As far as the four points you conclude with, they are also used by PGA Tour golfers – nothing to do with swinging like a “girl”? Besides, a great swing is a great swing due to technique – not sex! Based on trackman data PGA players smash factors from as low as 1.424 to as high as 1.539 and launch angles ranging from -2 to almost 20 degrees. I think the average male golfer would be better off studying PGA players – not just watching them play – and consider trying out technique that they notice quite a few different type of players doing in a similar way, as there is likely a very good reason why.

    • Nomnom

      Sep 15, 2015 at 3:12 am

      I’d say swing like Bernhard Langer for the rest of your life

    • other paul

      Sep 15, 2015 at 1:29 pm

      Good points. Why swing like an average player on tour though? Why not try and learn the swings of the elite players instead?

      • Philip

        Sep 15, 2015 at 2:41 pm

        Agree – since I do not have a TV I use PGA Tour Live as my source and so far I have improved my grip for my swing, my driver, my putting setup and how I approach playing a course from studying the best players shown to-date as they play the entire round. I find marquee coverage a great learning aid.

  9. Bryan P

    Sep 14, 2015 at 2:32 pm

    “You swing like a girl!” *Sandlot voice*

    …”Thanks!”

  10. KCCO

    Sep 14, 2015 at 1:20 pm

    I’ve always thought and was told I was supposed to hit slightly up on my driver, and have had success. I really don’t know, so that’s why I’m asking. Isn’t that the purpose of having ball on a tee and more forward in your stance? I always thought the idea was to catch the ball on a slight up swing. And I though it was mentioned, but I’ve seen my smash factor all most max out by shortening my driver, and have repetitive or consistent ball marks on the face of my driver. I don’t have exact numbers to prove, but can say 8 outta 10 balls are on exact same location of driver, where I would be lucky to acheive that maybe 5-6 outta 10 on the correct spot of my driver, only by visual and smash factor numbers as proof, but that 3/4 inch shorter driver shaft may have lost a few feet, but higher smash, more consistent sweet spot equals better off the tee for me. Just my .02

  11. Nevin

    Sep 14, 2015 at 12:10 pm

    Very good article. I think that many amateur male golfers would play better by emulating the tempo and swings of the LPGA pros. I know it helps my game more when I watch the LPGA.

  12. Brian

    Sep 14, 2015 at 12:09 pm

    This is EXACTLY why I swing the way I do. I’ve spent so much time this year getting tempo down so that I don’t need to swing hard. Good, solid contact and a shot in the middle of the fairway is much more important to me than an extra ten yards. I’ll just go a club up and be on in two, thanks.

    I left my swing video in the forums the other day and someone said it had some characteristics of Lexi Thompson’s, so I went and watched some analysis of her swing. I have to say that I’m okay with that.

  13. Dudley Rogers

    Sep 14, 2015 at 11:02 am

    What a sexist article! I guess since most of your readers are males, you can get away with saying something like this. Have you not seen the #LikeAGirl campaign that Always is pushing? https://www.youtube.com/watch?v=XjJQBjWYDTs

  14. mlecuni

    Sep 14, 2015 at 10:58 am

    Hey Justin, very nice article.
    Do you think, we can learn about the shaft/flex/fcm, they use on LPGA to improve too ?

    Thanks !

  15. LK

    Sep 14, 2015 at 10:20 am

    I don’t think anyone would argue that LPGA players are as strong as the average man so I hope people use this as reinforcement of the fact that it is not muscle or effort alone that determines how far you hit the ball. The big difference is that most average golfers really have no idea how to efficiently use their bodies and gravity in the golf swing. I have never understood why so many men refuse to give up the “hack” swing and actually try to retrain their bodies to be efficient. The arms and hands are not the motor of the golf swing.

  16. Tom Stickney II

    Sep 14, 2015 at 10:16 am

    Fantastic article.

  17. AllBOdoesisgolf

    Sep 14, 2015 at 10:13 am

    the hypocrisy of when it’s ok to use certain phrases is astounding…

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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