Connect with us

Opinion & Analysis

Stites: The greatest golfer I’ve ever known

Published

on

Sorry gang, but I need a break from the Hogan nine. Can we call this a rain delay, or maybe an extra hole? My mind is on something else right now.

The greatest golfer I’ve ever known has been ill and is struggling. He is not Ben Hogan, Jack Nicklaus or even Tiger Woods, nor is he one of the 200+ touring pros I’ve known and worked with over the years. He didn’t even play on a professional tour, but what a game he had. I’ve never seen anyone greater.

Like many of my stories, he is an old timer. He was born in 1929. Some folks call him Junior. He had six brothers and three sisters (most gone now), but Junior is the only golfer who came from his country family.

This is no excuse for breaking the law, but times were tough in the 30s. So Junior’s father and two of his uncles made moonshine in the Oklahoma Ozarks. They called it Three Brother’s Whiskey. They even had their own logo and labels for the bottles.

Junior’s mother had a special petticoat she wore under her long dress that had pockets for the pints of whiskey to sell. Deep in the hills, the brothers made whiskey during the week, and then would travel on the weekends with Junior’s mother to the streets of Fort Smith, Ark., to sell it. The cops wouldn’t frisk women in those days, so if Junior’s mother would stand still with the whiskey in the petticoat pockets, the inventory was safe until the boys had made a sale.

Junior’s mother would then deliver the goods from under her dress when the cops weren’t looking. When the petticoat was depleted, she would go back to the truck to restock. In the 40s and 50s, Junior’s father would become a lawman. This is all a true story, and I’m not kidding. The moonshiner turned deputy sheriff was very colorful and very popular.

Junior didn’t help in the moonshine business, but he did grow up plowing behind mules and doing tough farm work. During World War II, the family moved to Point Richmond, Calif. Junior’s older brother went off to war, but Junior was a few years too young to fight. So at the age of 14, he got a job alongside his older sisters, as well as thousands of women, old men and teenage boys building warships at the Kaiser Shipyards. Most all of the fighting age healthy men were off to war.

Junior became a first-class welder early in his teenage years, making warships during the day and attending high school at night. After the war, his family went back to the hills of Oklahoma, but another war was coming and Junior would be of prime age for that one.

When the Korean War heated up, Junior got his notice from the local draft board. That war would be his introduction to the wonderful game of golf.

As a new infantry solider, Junior boarded a train to California. The train was to take him to the troop ship convoy bound for Korea and the shooting war. A major rain delay (one different than we experience in golf) put the trains off schedule and canceled several connections. When he finally arrived and reported in California, he assumed the army would have another way for him to get over to the fight. While waiting there, a first sergeant learned he had been a shipyard welder and had him transferred to Panama to work salvage and underwater welding in the structures and ships of the Canal. They said it was easier to teach a welder to dive than to teach a diver to weld. So at 22 years old, Junior then was off to Panama, where he later told me he found mosquitoes and the Fort Davis golf course. Before this assignment to Panama, he had never been near a golf club or golf ball.

Life must have been boring at times there, so Junior checked out that golf thing. He was a great athlete — I heard he once scored seven touchdowns in one high school football game in ’47 — and he quickly learned and loved the game of golf. He played as much as possible while in Panama after a few soldiers took him to the course for the first time. He said he may have never found golf without the war, the Army and his special army golfing buddy for life, Jack. I’m so glad those two became friends, and I’m so glad Junior found golf… for so many reasons.

After Panama, Junior brought his new game and clubs back to Oklahoma and the family farm. The only real golf course in the county was a not-so-groomed 9-holer, but Junior didn’t mind. He stayed connected with his new game as he worked on the rest of his life. The G.I. Bill, college, a new family and his love of learning led him to become a math teacher and then later a high school principal. He taught and led more than 4,000 kids over the years.

After his school years, he won a seat in the state legislature and became a truly honest politician. There are not many of those. Junior’s life as a true servant made him the most revered and loved man in his county. Some even have called him “our George Bailey” after the beloved Jimmy Stewart character in Frank Capra’s Christmas movie, “It’s a Wonderful Life.” And all the while the rest of life was happening, Junior kept smacking his Spalding’s and playing the county’s little 9-hole course.

Most of Junior’s real golf was played on that country 9-holer, but for one or two weeks each year Junior played a very special place. When the time was just right, he would cut hay on a small section of his family ranch. After the bales were hauled off, the lush Bermuda grass meadow was perfect farm turf. Isn’t that how golf got started in Scotland… goats and sheep eating off the fairways along the seaside links?

Junior would set up his farm holes and tee boxes. Until the grass, the mama cows and their dung piles took over again, the hay meadow was his own private “country” club. Only very special people were invited to play there. That cow pasture is where I first saw Junior hit a golf shot. I lived very nearby, and one day he invited me to come out to the hay meadow and play. Junior was so long, and I was mesmerized when he hit the ball. How did he do that? Wow! I’ve got to do that just like him.

Junior helped me grip the club and gave me my first few lessons. A few weeks later, I joined him when he played the real 9-holer. He was very patient, and wanted me to know what he knew. He was my hero. I was young and absorbing everything. Later, when the cows came back into the meadow, I learned the meaning of a really bad lie.

Junior had an Arnold Palmer-style, herky-jerky finish, so I tried to do the same for years. Only after I saw Tom Purtzer and Fred Couples years later did I appreciate a smooth, fluid finish. Until then, I thought Junior’s violent “Palmer The King of the Army” form was the best. Maybe it still is, but my shoulder now likes something closer to Purtzer.

Back to Junior.

Because I grew up and lived so close to that pasture, I was blessed to learn the first part of my game there from him. That hay pasture was where I first saw a glimpse of the game. Life has never been the same since, because that’s when I fell in love with golf. That love and the many rounds that followed would lead me to seek a job with Mr. Hogan, which made Junior proud. Ben Hogan was an army veteran, too, and served during WWII. Junior had been an avid fan of Hogan, and vividly remembered the ‘53 slam. He was happy that one of his students was working for Bantam Ben.

Junior came to visit me several times in Fort Worth. He loved the factory and Ben Hogan’s Shady Oaks. I showed him Hogan’s locker, and the place I first met Mr. Hogan, too. Junior beamed.

These last few weeks have been tough for Junior. It is really hard to watch such a strong man struggle and grind so hard. I’ve never known a man or golfer who has changed more lives for the better than my hero, Junior.

The really old timers who called him Junior are mostly gone now. Most people today call him J.T. My brother and I call him Daddy. My kids call him Papa. He is the greatest golfer and man I have ever known. No one is even close. His steady, guiding hands and humongous giving heart have guided me and many in life. That guidance and his long ball swing I watched way back then in that pasture sent me in search of other life courses and people that love the game too. That has made all the difference.

Thanks Junior. You gave me the game and so, so, so much more!

Related

Tom Stites has spent more than 30 years working in the golf industry. In that time, he has been awarded more than 200 golf-related patents, and has designed and engineered more than 300 golf products that have been sold worldwide. As part of his job, he had the opportunity to work with hundreds of touring professionals and developed clubs that have been used to win all four of golf's major championships (several times), as well as 200+ PGA Tour events. Stites got his golf industry start at the Ben Hogan Company in 1986, where Ben Hogan and his personal master club builder Gene Sheeley trained the young engineer in club design. Tom went on to start his own golf club equipment engineering company in 1993 in Fort Worth, Texas, which he sold to Nike Inc. in 2000. The facility grew and became known as "The Oven," and Stites led the design and engineering teams there for 12 years as the Director of Product Development. Stites, 59, is a proud veteran of the United States Air Force. He is now semi-retired, but continues his work as an innovation, business, engineering and design consultant. He currently serves on the Board of Directors of the Ben Hogan Foundation, a 501C foundation that works to preserve the legacy and memory of the late, great Ben Hogan.

23 Comments

23 Comments

  1. Hawks

    Sep 23, 2015 at 8:44 am

    Tom, you are quickly becoming my favorite writer to read on WRX. I look forward to the Hogan stories and was pleased reading your latest. It is a great story, and I’m glad he avoided a war that allowed him to be such a great teacher of life and golf. I hope the best for your dad.

    • Gorden

      Oct 3, 2015 at 2:01 am

      Tom is very good, but sure miss Barnie Adams stories about the ins and outs of the OEM golf companies..

  2. Ryan

    Sep 22, 2015 at 7:16 pm

    What’s Junior’s real name ? Would love to read more about him. I think there was a Golf Digest article about him a while back.

  3. Zachary jurich

    Sep 17, 2015 at 1:35 am

    Inspiring is really the only way to put this. He sounds a lot like my dad & I can’t imagine that loss. I hope he’s painless soon and thank you for sharing his story, it’s greatly appreciated.

  4. Sam

    Sep 15, 2015 at 12:12 pm

    As of this comment 12 people are heartless evil people hiding behind the anonymity of the internet. Please show me the person that would sit through a story of someone talking about the life story of their ailing dad and would say “meh, that sucked” to their face.

    Tom my best wishes go out to you and your family.

    • tom stites

      Sep 15, 2015 at 4:56 pm

      Thanks Sam. I appreciate you and the call out. This WRX group (when considered as a whole) is a wonderful caring and great community. We share a love for the game and for golfers. Wouldn’t trade you guys and gals for anything.

    • HG Wells

      Sep 16, 2015 at 2:39 pm

      Indeed, 12 miserable souls who clicked that button to get just a tickle of self-satisfaction out of their wretched day. For some reason these pitiful creatures do seem to love the internet, and always seem to pop up like roaches wherever something positive or inspiring is being said!

  5. TinWhistle

    Sep 13, 2015 at 9:48 am

    Best wishes Mr Stites. My brother and I had our dad join us last week, as he has for the past 10 years, at my member guest event. He’s slowing down but we’re blessed he can still join us on the links.

  6. Dennis Clark

    Sep 12, 2015 at 6:56 pm

  7. Karen Hiser

    Sep 12, 2015 at 6:30 pm

    Tommy, Your dad has always had a special place in my heart. He and my mom (Ruth Knight), butted heads a few times at school, but it was always in the best interest of the kids. They had great respect for each other, and spent lots of time together outside of SHS as personal friends along with your sweet mom. Thank you for a side of “Junior” that most of us never saw. Enjoy your stories. Will keep you and Kirk and your dad in my prayers.

  8. michael

    Sep 12, 2015 at 1:24 am

    My father and grandfather both introduced me to the game of golf. I was very lucky to have them both teach me the game. I lost my grandfather before I finished high school and lost my father 4 years ago. I still remember the lessons that he taught me not just golf but about life too. I always have them with me when I play.

  9. Sean

    Sep 11, 2015 at 5:25 pm

    You are a lucky man.

  10. Steve Grimmer

    Sep 11, 2015 at 12:36 pm

    I lost my “Junior” 11 years ago; he taught me the game, he taught me about life, and he showed me how to die. I try, and fail, to be him every day. Thanks for sharing your story, Tom. You and your father are in my thoughts and prayers.

  11. Ryan

    Sep 11, 2015 at 12:21 pm

    Great story! Good twist at the end.. honestly didn’t see that coming. All the best to you and your family Tom!

  12. Gordy

    Sep 10, 2015 at 4:22 pm

    Great article, my father is no longer with us, he passed away when I was 21(im 28 now). He taught me the love for the game and he’s the greatest golfer I ever saw as well.

  13. Gordy

    Sep 10, 2015 at 4:20 pm

    Great article, my father is no longer with us, passed away when I was 21..i am 28 now. But he taught me the game, taught me the love for the game. He’s the greatest golfer I ever saw as well.

  14. Mike

    Sep 10, 2015 at 8:43 am

    awesome story……very well put together. Your very luckly to have found Junior in your life! most are not that lucky!

  15. Philip

    Sep 9, 2015 at 11:19 pm

    Very special moments – thanks for sharing and all the best to Junior.

  16. Tim McCarty

    Sep 9, 2015 at 1:03 pm

    Praying for Junior and your family, Tom. Thanks for sharing.

  17. Christestrogen

    Sep 9, 2015 at 10:55 am

    “Leader of the Band” by Dan fogelberg should auto load with this article…
    Excellent story….junior sounds awesome.

  18. Tim Timpsy

    Sep 9, 2015 at 10:52 am

    Wow…lump…throat…

    • Ian

      Sep 9, 2015 at 11:13 am

      Agreed… Nobody would dare vote “Shank”

  19. Glen Koeske

    Sep 9, 2015 at 10:08 am

    Now that’s a great “golf” story. Tom, thanks so much for your stories on Ben Hogan – and especially for this one that’s not. I hope Junior all the best and of course, “get well soon.” All GolfWrxers will be thinking and praying for him.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending