Bridgestone Golf has today unveiled the new 2026 Tour B series of golf balls.

The new Tour B series was developed from Bridgestone’s R&D insights and the VS Proto Project launched last year. “VS” stands for VeloSurge, the core-mantle technology that became the foundation of the Tour B products.

The VS Proto Project served as the direct development platform for the Tour B line. After testing more than 240 prototype variations, engineers narrowed the field to four final VS prototypes that delivered key performance gains.

These VS prototypes were intentionally named after the box colors of their corresponding Tour B models—VS Red (Tour B RX), VS Green (Tour B RXS), VS Black (Tour B X), and VS Blue (Tour B XS).

The revolutionary design starts inside the golf ball, where VeloSurge technology delivers a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to its maximum in design for increased ball speed and distance.

Per Bridgestone, testing with Tour staff members Jason Day and Chris Gotterup, along with amateur players of varying swing speeds, produced average gains of 2.3 mph in ball speed and 8.7 yards in distance.

“I am always looking for more pop off the tee, and this new ball absolutely delivers. I’ve trusted Bridgestone for more than 25 years, and this one takes performance to a whole new level. This is a ball you are going to have to try.” – Tiger Woods

The new series features Reactiv iQ smart cover technology that reacts to the force applied to the ball due to impact modifiers, in a bid to deliver more spin on scoring shots while reducing spin off the tee. New manufacturing refinements to the proprietary injection-molded urethane formulation also produce significantly greater durability in design for longer-lasting performance and quality value for everyday golfers.

The 2026 Tour B family also continues to feature MindSet, the process developed by Jason Day and performance coach Jason Goldsmith to separate analytical thoughts from athletic performance. MindSet is a simple three-step sequence; Identify, Visualize and Focus, which aligns with the visual cue on the golf ball in design to help players make decisions, connect to the target and commit fully to execution.

“The new ball is ridiculous. I went to Bridgestone for the best short-game control, and now the new Tour B X is giving me more ball speed and longer drives. If you want real performance gains, get fit for this new Tour B – you’ll thank me later.” – Jason Day

Bridgestone’s latest Tour B golf balls will be available at retail on January 30, 2026, with a street price of $54.99 per dozen across the four models: Tour B X and Tour B XS for swings over 105 mph, and Tour B RX and Tour B RXS for swings under 105 mph.