Bettinardi Golf today unveiled the next evolution of its longtime BB Series, introducing a fully redesigned lineup featuring the company’s newest face-milling technology and refined shaping throughout.

Bettinardi BB Putter BB 6.0

A cornerstone of Bettinardi’s milled putter offering for more than two decades, the 2026 BB Series debuts VDF (Variable Depth Flymill) Face Milling, a new finish, and seven updated blade and mallet designs.

Bettinardi BB Putter BB-1

As part of this evolution, the BB Series will also roll the INOVAI and Studio Stock lines into a single, expanded family, simplifying Bettinardi’s production lineup while retaining the shaping philosophies and performance characteristics players know from each line.

Bettinardi BB Putter BB 7.0

“Our focus was to preserve what has always defined the BB line—classic shapes, responsive feedback, and our one-piece milling—while advancing the technology that influences performance. The new VDF Face is a meaningful step forward.” – Robert J. Bettinardi, Founder

Bettinardi BB Putter 8W

New VDF (Variable Depth Flymill) Face Milling

Bettinardi BB Putter 8W

The centerpiece of the updated BB Series is Bettinardi’s VDF (Variable Depth Flymill) Face Milling, engineered to provide more predictable distance control across the entire face.

Bettinardi BB Putter B

Developed through extensive testing with Quintic, per Bettinardi the new face pattern produced approximately 30 percent less variation in effective distance and over 40 percent less variation in topspin across the top, middle and lower positions of the face when compared to a traditional flymill design.

Bettinardi BB Putter BB 6.0

By tuning the geometry of nine individual milling zones, the VDF face milling maintains energy transfer more evenly across the face and is designed to reduce the speed drop-off common on mis-hits. The result is a more consistent roll profile and tighter dispersion in distance—allowing players to control speed more effectively even when contact varies.

Bettinardi BB Putter BB 7.0

Refined Shaping and Modernized Components

Bettinardi BB Putter BB-1

Every head shape in the BB Series has been updated with cleaner lines, refined features, and balanced proportions shaped by Robert and Sam Bettinardi and Bettinardi Tour staff feedback.

Bettinardi BB Putter 8W

The lineup includes a mix of blades, compact mallets, and full-body mallets, with each built to inspire confidence at address while preserving the BB aesthetic.

Bettinardi BB Putter BB

All models feature:

•  Savannah Blue PVD finish for durability and unique design aesthetic
•  Tour-grade Brushed Nickel shaft to enhance feel and stability
•  One-piece 303 Stainless Steel construction, milled in-house in Tinley Park, Illinois

Bettinardi BB Putter BB

“The BB Series has been part of who we are for decades, and this update is the most ambitious one yet. By introducing VDF Face Milling and refining every shape through Tour input, we created a line that delivers consistency and feel in a way that truly benefits all golfers. The nine-zone milling pattern was engineered for the reality of the game: not every putt is hit perfectly, and players will notice more consistent speed control across the face—a difference they’ll feel immediately on the greens.” – Sam Bettinardi, President

Pricing & Availability

•  Pre-order Begins: January 20, 2026 at Bettinardi.com, Studio B Oak Brook, and authorized Bettinardi dealers
•  In-Store Availability (US): Early February 2026 at Bettinardi.com, Studio B Oak Brook and Authorized Bettinardi dealers
•  In-Store Availability (International): March 2026
•  Pricing: $495