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Montesano: Slow play is here to stay

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If your goal is to make an impact on the world, let not slow play at golf be your Maginot Line. There is so much else that deserves your attention, your sweat, your suffering. Waste not one more syllable on the amount of time that it takes to play at golf!

That’s the quick read, for all of you time-obsessed folks that tune in to my prose, hoping for guidance and enlightenment. The slow read is more fun, more poignant, and more fulfilling. If you plan to stick around for that, buckle up with a beverage.

Slow play is here to stay…in recreational golf, at least. For so many reasons, it is a part of recreational golf. It doesn’t have to be a part of professional golf, but it is. If it seems complicated, add a few more syllables and you’ll have scratched the surface of slow play and its place in golf.

In order to define slow play, one should cast some shade on the fastest players of the game. They always seem to be the haughty ones, the cast that proclaims that all who fail to match their standard, are flawed. If that were the case, we’d be all-in on speed golf, although the X-C element would certainly dissuade 99% of golfers from returning to the speed golf course.

“They” say that four hours is the properly-alloted time for a round of golf. Four hours over which course, at which distance, surrounded by which meteorological conditions, accompanied by which amount of fellow golfers on the course? I’ve always wondered why a lane of 10 cars cannot simultaneously hit the accelerator and go through the light. If everyone accelerates at the same moment, at the same speed, there should be no collisions. That’s not how it works. I’ve always wondered why the six a.m. flight out of Buffalo always takes off on time, but as the day progresses, the flights move farther away from their scheduled departure time.

Golfers are flawed. They lead human lives, wherein interpersonal relationships at work, on the bus, and at home, impact their mental, emotional, and spiritual balance. When these golfers secure the opportunity to escape their wives, their lives, their husbands, and their chains, to jump into a cart with some adult beverages, snacks, and tunes, the last thing on their mind is hitting a target timeline.

They could spend their money at the movies, or gambling online, or at the opera, or on a gym membership. They choose golf, they choose camaraderie, they choose life. The problems arise when some project their standards on all. That sort of parenting doesn’t fly when it’s adult vs. adult.

Golfers are flawed. They can’t/won’t/don’t practice their game during the week, the weekend, whenever. They don’t take lessons, and they don’t arrange their chakras to align with their ideal arc. They come out to the golf course to put their worries away, in a locked box.

What to do? Play your golf early if you can, and you’ll get in your 18 holes, and then some. Play foursomes (alternate-shot) in the morning, then go out for another round of individual ball, later in the day. Join a lower-end, private club. We have them in western New York. The golf courses weren’t laid out by Ross, Travis, or MacKenzie, but their supers keep them in nice shape. How much is peace of mind worth to you? Is it worth $3000 a year, without assessments?

If fast and proper golf is your salvation, you’ll need to adjust your schedule for it. If you have children to watch, parents to guard, or any other life choice that supersedes golf in importance, you simply cannot have it all, so …

Guess where there’s no slow play? The short game facility. The practice bunker. The driving range. The putting green. Perhaps it’s time to develop an affection for practice, preparation, training, rehearsal, or whatever you wish to call it. Why is the score so all-important, to begin with?

Is it time? Do you have but two, or three, or four hours, for your golf? You’re plenty smart. You either have advanced degrees, work wisdom, and experience, or both. Figure it out. Play different courses and find out which ones offer the pace of play that makes your heart go zing. Play at different hours, and ascertain which tick of the clock offers the best bang for your buck. You’ll stress less, and smile more. Your friends and family will appreciate this.

Ronald Montesano writes for GolfWRX.com from western New York. He dabbles in coaching golf and teaching Spanish, in addition to scribbling columns on all aspects of golf, from apparel to architecture, from equipment to travel. Follow Ronald on Twitter at @buffalogolfer.

19 Comments

19 Comments

  1. Ronald Montesano

    Dec 3, 2024 at 12:20 pm

    Thanks to everyone for your comments. Don’t hold back. Happy Holidays

    rm

  2. Andrew J

    Dec 1, 2024 at 12:28 pm

    Her’s the solution to rid of slow play on greens. It’s expert greenreading in large pics & font in my book for only $27 in link. A smoking deal for a lifetime skill and as more putts disappear, so will slow play anxiety. https://www.amazon.com/dp/B0DJT2YLL9

    I have a putting studio in Augusta GA where I teach Expert & Quick Greenreading.

    Also, details on my website below signature.

  3. XPat

    Nov 28, 2024 at 2:25 pm

    There could not be a more American golf viewpoint than this. It’s a problem because Americans think it’s a game, and requires alcohol and stroke play.

    The world sees this as dumb.

    America will wave its flags, take pride in ignoring the metric system, shoot guns, and crow about how this is the best way since it’s the only way they know.

    This isn’t a chronic problem outside America. I’d say think about that, but I have realistic expectations.

  4. Eric

    Nov 26, 2024 at 6:46 pm

    If we were serious about speeding up play we would make ball retrievers illegal.

  5. Ha

    Nov 26, 2024 at 3:16 pm

    Can’t wait for the circus that is the WM in Phoenix, that oxymoronic pun of managing wasted people just kills me
    LOL

  6. Greg V

    Nov 26, 2024 at 9:16 am

    The more that slow play is condoned, the worse it will get. So I say don’t condone it in the first place.

  7. Saturday

    Nov 26, 2024 at 7:12 am

    “They could spend their money at the movies, or gambling online, or at the opera, or on a gym membership.”

    YES! YES! YES! That is what so many of you could be doing and that is what so many of you SHOULD BE DOING!!!

    So many of you are just out there to mess around and drink beer and hang with the bros. There are so many cheaper and frankly more fun ways to do that, because as you have no doubt discovered there is nothing fun about bad golf and with your approach to the game you’ll never be anything but bad.

    Leave golf to golfers.

    • Eric

      Nov 26, 2024 at 9:49 am

      Good lord get off your pedestal. “Leave golf to golfers.” Unless you’re a professional you are no more of a golfer than the guys out there just wanting to drink beer and have a good time. If you want to control the people on the course with you then join a private country club, otherwise stop gate keeping the game of golf just because you hate that some 20 year olds have more fun than you on the course.

      • Saturday

        Nov 26, 2024 at 2:29 pm

        It’s tough to be a club professional these days, with the phone ringing in the clubhouse from calls asking for someone to please come out here and throw these clowns off the course, and dealing with course damage and wrecked carts caused by entitled brats who were never taught how to behave.

      • Decent Player

        Nov 28, 2024 at 2:21 pm

        Stay on that pedestal. Eric is that guy that slams beers on the course and shoots a 115 with gimmies.

  8. NorthTexasGlfr

    Nov 25, 2024 at 10:03 pm

    May be the worst articles I’ve ever read. Other than that, it was good.

  9. Brandon

    Nov 25, 2024 at 9:45 pm

    Every single person who writes articles for WRX is a total dipshit.

  10. John

    Nov 25, 2024 at 6:48 pm

    Ill let slow play to shrink the game. Theres just too many golfers these days.

  11. ericsokp

    Nov 25, 2024 at 5:59 pm

    Mr. Montesano – Please tell me this was written “tongue in cheek”! “Slow play is here to stay…in recreational golf, at least.” Spoken like one of the old, retired guys at my local muni who aslo say things like, “if people are in a hurry, they shouldn’t be playing golf”, or “if you want to go fast, take up running”, or my favorite, “I’m retired so I don’t care if it takes me all day”. Of course, these self-absorbed individuals never think that not all of us are retired and have all day to spend on the golf course! I assume they’re also the individuals who get in the fast lane of the freeway and go exactly 65 mph and then yell at the cars that are passing them that, “I’m going the speed limit!”

  12. Curt

    Nov 25, 2024 at 3:05 pm

    This has got to be the worst joke of an article by an elitist hack who we see every week taking his sweet time and @#$#% the people behind him. Please there are so many other things to worry about? This is why people hate the media they know what’s best for you and they will tell you how to think and feel. Any wonder why Trump was elected? Selfish jerk of a person telling ME to slow down instead of playing the pace of play which should be under 4 hours. Ive been playing over 30 years and NEVER has golf taken so long. Im still missing the point of said article.Please advise us

  13. Prime21

    Nov 25, 2024 at 2:36 pm

    “If fast and proper golf is your salvation, you’ll need to adjust your schedule for it.” Only people who DON’T care about pace of play “lead human lives, wherein interpersonal relationships at work, on the bus, and at home, impact their mental, emotional, and spiritual balance”? Everything written in this article can be reversed and applied. “You either have advanced degrees, work wisdom, and experience, or both. Figure it out. Play different courses and find out which ones offer the pace of play that makes your heart go zing. Play at different hours, and ascertain which tick of the clock offers the best bang for your buck.” Why don’t SLOW players take your advice and get out of the way? THIS is exactly what the problem is, the idea that we can play at whatever speed we choose because it is our “right”. Standards for pace of play have been established and players should be held accountable for them. Take a survey, let the %’s decide. Slow players would NOT be the majority. Should I start reading slower too? Perhaps drive 30 in a 45? Miss my work deadline by a day because it is my right? Slow play makes golf WORSE, no matter how you want to try to dress it up. Fortunately, in golf, proper etiquette would allow for your slow play, simply wave the group forward and get out of the way. Heck take 7 hours for all that I care, just GET OUT OF THE WAY of those who keep pace to an agreed upon time limit set forth by the majority of the general golfing public. Slow play is here to stay? Only for the selfish who prioritize themselves over all others.

  14. Pfft

    Nov 25, 2024 at 12:48 pm

    This was a horribly written article, I kept waiting for some valid point to be made, was this proof read?

  15. Simps

    Nov 25, 2024 at 12:46 pm

    LOL
    This is like saying “murder is here to stay, but you’ll get away with it like OJ so don’t worry”
    Slow play is symptomatic of the ills of society and the poor behaviour and lack of education , the teaching that isn’t being disseminated by those in charge of the game to help the players control themselves and control the image of the game in public

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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