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My Take: The importance of revitalizing golf for the future through diverse and innovative facilities
In recent years, golf has been experiencing a significant upward trend. A considerable part of that trend has come from non-traditional, off-course options, which have driven record numbers of new folks to the game. As a veteran of the industry with over 30 years of experience and having spent the past 15 years as a member of the PGA of America, I am excited and encouraged by this development. Despite this ever-increasing positive upward trend, with more and more new people having a golf club in their hands, there has been a downside. Many who have found their way to the game through non-traditional means have yet to cross over into trying it in its traditional form.
Fortunately, there have been signs of an additional emerging trend in golf, which could be a game-changer overall and a means to bridge that gap between non-traditional and tried-and-true. This trend includes the rise of alternative on-course options such as pitch-and-putt, par-three, and putting courses, as well as technology-driven experiences like Toptracer ranges. These amenities are reshaping the golfing landscape worldwide. I feel strongly that this evolution is crucial for the sport’s future, bridging that gap between traditional golf and the expanding off-course facility boom.
With a massive increase in off-course golf participants over the past few years—many of whom have never visited a traditional golf facility—these expanded on-course options will appeal to a broader audience.
Orange County National Golf Club’s “Tooth” 9 Hole Course. Orlando, FL.
Expanding the Golfing Experience
Traditional 18-hole golf courses demand time, skill, and often a considerable financial commitment, which can deter newcomers. In response, more golf facilities are incorporating shorter, less demanding, and more accessible forms of the game. Pitch and putt, par-three, and putting courses provide an ideal introduction to golf, offering a fun and less intimidating environment for novices.
These innovative alternatives are instrumental in attracting newcomers and are also refreshing for seasoned players seeking a casual round. Family-friendly by design, they foster a communal atmosphere that traditional golf sometimes lacks. They cater much more to today’s fast-paced lifestyle, allowing people to engage with the game without dedicating an entire day.
Check out my PGA.com article on some of the best short courses in the game!
“The Barn” at Southern Dunes Golf & Country Club, Haines City, FL
The Rise of Tech-Enhanced Ranges
Technology-driven golf experiences are surging in popularity as well. Facilities like those equipped with Toptracer technology, which provides real-time data and analytics on each shot and fun challenges such as closest to the pin, long drive, and other fun forms of play, have redefined the driving range experience. These high-tech ranges captivate players with engaging, game-like formats that appeal to both competitive golfers and casual participants. They also provide opportunities for booms in food and beverage revenue as many facilities that bring in this tech also fit their range with covered sitting areas complete with televisions, fire pits, music, and expanded quick-serve dining.
TopGolf, Drive Shack, and similar venues have harnessed this technology to offer golf-related entertainment in a dynamic setting. These venues have been remarkably successful in attracting diverse demographics, including younger audiences and those with little prior exposure to golf. Their emphasis on social interaction and non-traditional golfing environments has led to a surge in overall golf participation.
Bringing that TopGolf-like experience to the golf course has proven massively successful in recent years, and more and more courses worldwide.
Bridging the Gap to Traditional Courses
While off-course golf experiences have dramatically increased participation, converting these enthusiasts into traditional golf course players remains challenging. This gap represents a significant opportunity for golf facilities to innovate and grow the sport’s base.
By integrating elements like Toptracer ranges or short courses within traditional golf facilities, courses can seamlessly transition from casual participation to more traditional forms of the game. These additions can serve as stepping stones, offering an accessible entry point while gradually introducing newcomers to the intricacies of full-course play. They also provide existing golfers a platform to refine specific aspects of their game.
Tee it Up Driving Range in Oviedo, FL, has a Toptracer range, an 18-hole putting course, and more.
Enhancing Viability and Inclusivity
Incorporating these additional and expanded options at a golf facility promotes inclusivity within the game, breaking down barriers associated with its traditional image. By appealing to a diverse audience, golf can modernize its appeal and ensure its relevance in today’s society. Forward-thinking courses that embrace these innovations can create a welcoming, inclusive environment that celebrates golf as a sport for all.
The need for alternative on-course golf options and high-tech ranges is both a response to cultural shifts and a proactive strategy to safeguard the future of the sport. By lowering entry barriers and enhancing the appeal of golf, these initiatives not only enrich the game’s experience but also strengthen its community and economic foundations. As more facilities embrace these innovations, golf is poised to thrive as a diverse, inclusive, and dynamic sport. Embracing these changes is essential for fostering a new generation of golfers who will carry the tradition and the game forward.
Editor’s note: “My Take” will be an ongoing weekly series where Brendon shares his thoughts and opinions on various aspects of the game and industry. These are Brendon’s opinions and do not necessarily reflect those of GolfWRX, its staff, and its affiliates.
Reader, please support me by checking out my three weekly columns on RG.org. On Mondays, I present “The Starter,” which recaps the week gone by in golf. On Wednesdays, I give you “Fairway Focus,” which previews the week to come in golf. And on Fridays, I dish up the “Friday Fore-cast,” a look at what’s on tap for the upcoming weekend.
GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.
In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.
Check out links to all our photos below.
General Albums
WITB Albums
- Jason Day – WITB – 2026 The Memorial
- Chris Gotterup – WITB – 2026 The Memorial
- SungJae Im – WITB – 2026 The Memorial
Pullout Albums
- Jason Day’s 1off Payntr golf shoes – 2026 The Memorial
- JT Poston’s TaylorMade Spider – 2026 The Memorial
- Cameron putter – 2026 The Memorial
- Tommy Fleetwood’s TM Spider putters – 2026 The Memorial
- New Mitsubishi Chemical 1K Pro Orange shaft – 2026 The Memorial
Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.
Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.
PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole
Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.
Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.
Henley’s Suitcase
- Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
- Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
- Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
- Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
- Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
- Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
- Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
- Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
- Putter: Titleist Scotty Cameron T5 Tour Prototype
LPGA @ Shoprite LPGA: Welcome back, Celine!
Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.
Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.
Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.
Celine’s Suitcase
- Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
- Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
- Hybrid: PXG 0311 Gen5.
- Iron: PXG 0311 P Gen 4 5-9 irons
- Wedge: PXG 0311 T Gen 4 PW
- Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
- Putter: Bettinardi Studio Stock 3 DASS
DP World Tour @ Austrian Alpine: KK? KK!
Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.
Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.
Kaneko’s Suitcase
- Driver: Ping Max G440
- Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
- Irons: TaylorMade P760 5 and 6 irons
- Irons: TaylorMade P7TW 7-9 irons
- Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
- Putter: Odyssey Ai-One Cruiser Arm Lock #7
Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro
Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.
The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.
Alvaro’s Suitcase
- Driver: Ping G430 MAX driver at 9 degrees loft
- Metal: Ping G430 MAX 3W
- Iron: Ping iDi Driving Iron
- Irons: Ping Blueprint S irons
- Wedges
- Putter: Scottsdale TR Piper C
A party on the green!
Alvaro’s time comes in Raleigh with his first win @UNCHealthChamp ? pic.twitter.com/2dmtZdbSzk
— Korn Ferry Tour (@KornFerryTour) May 31, 2026
LIV @ Korea: Me llamo Joaquin
Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.
Niemann’s Suitcase
- Driver: Ping 440 LST
- Metal: Ping G440 Max at 15 degrees
- Metal: Ping G425 Max at 21 degrees
- Hybrid: Ping G430 at 25 degrees
- Irons: Ping Blueprint S 5 through PW
- Wedges: Ping S159 at 52, 56, and 60 degrees
- Putter: Ping PLD Anser
Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX
3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX
7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX
Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)
Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)
Putter: Scotty Cameron Phantom X5 Tour Prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x
Aaron Rai’s winning WITB: 2026 PGA Championship
Russell Henley’s winning WITB: 2026 Charles Schwab Challenge
Photos from the 2026 CJ Cup Byron Nelson
CJ Cup Byron Nelson Tour Report: Koepka and Kim’s newest putters finally get hot
Charles Schwab Challenge Tour Report: MacIntyre, Åberg and Spaun all switch putters, TaylorMade launches new Spider
Details on J.J. Spaun’s surprise putter switch
GolfWRX Launch Report: 2026 Titleist GTS drivers
Photos from the 2026 Charles Schwab Challenge
PGA Championship Tour Report: Fitzpatrick, Koepka among big-name putter switches for Aronimink
Photos from the ShopRite LPGA
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
Si Woo Kim WITB 2026 (May)
Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
M
Nov 23, 2024 at 10:02 am
It’s so overcrowded out there right now. We need more courses
Bob
Nov 22, 2024 at 5:27 pm
What do you know about currency printed from nothing and who it benefits? Inflation is theft.
Explore that question first because it will answer all your other questions.