PXG has just launched the brand new Allan putter that is much different than any previous putter the company has made.

The goal was to create a putter that combined Zero Torque Balance Technology and high MOI to help golfers make more putts. Bob Parsons was so impressed with the putter that he named it after his late younger brother.

“It is so fun and easy to hit; it feels like magic. In fact, I am so impressed with how well the technology works that I named the putter for my little brother Allan. He was a hell of a golfer, and I know he would have loved it.”

The first question you are probably thinking is what is Zero Torque Balance Technology? PXG engineered and patented ZTB to remove the twisting forces that work against a player’s grip during the putter stroke. This keeps the putter face pointed towards the target through the entire stroke and doesn’t require the golfer to square the putter at impact.

PXG claims that this works for all swing types, with a large arc or a straight back straight through stroke. A new S hosel creates a shaft axis that is just above the center of gravity for that toe-up balancing. This means that when you set the putter on a table or hold it without any force, the toe of the putter will point straight up in the air. Most traditional putter designs will have a face that points straight up or a toe that points down towards the ground.

Like most of the recent Battle Ready II putters, the Allan uses PXG’s hollow body S COR technology as well. This removes material from behind the face, filling the void with lightweight S COR polymer, and moving it to the perimeter of the head. Using S COR also allows PXG to reduce harsh vibration and dial in the sound for a soft and solid feeling putter.

The Allan putter has golf’s thinnest face at 0.055″ and the Pyramid Face Pattern to ensure consistent roll and ball speed no matter where you make contact on the face.

The putter head has a very traditional mallet shape from address that some golfers might prefer over competitors that use a similar toe-up balance. Constructed from multiple pieces, PXG made the top siteline contrasting silver to further help with alignment.

A unique ball retriever is built into the sole so you can easily pick a ball off the green without bending over. PXG’s Precision Weighting system is also built in, so your fitter can dial in the perfect head weight.

The new PXG Allan putter is available now on PXG’s website or in any of their fitting locations all over the country. Many grip options are available as is the PXG M16 putter shaft for an additional upcharge. The Allan putter is offered in right- or left-handed and starts at $449.99.