One of the hottest grip companies in golf has added one of the game’s premier instructors to its team.

SuperStroke, which has infiltrated the bags of professional golfers with its oversized putter grips, has partnered with Dave Stockton Sr., one of golf’s most respected putting gurus. Stockton will act as a brand ambassador for SuperStroke, and brings a depth of knowledge and experience that are matched by few other instructors in the game.

“Dave Stockton is one of the pre-eminent putting instructors in golf,” said SuperStroke President Dean Dingman. “His own experience as a player, as well as his feedback from the best tour players in the world, are going to be key in helping us develop some cutting edge concepts and designs for future club and putter grips.”

Stockton joined the PGA Tour in 1964 and has 25 career wins highlighted by a total of five major victories: two PGA Championships (1970, 1976), two Senior Players Championships (1992, 1994) and a U.S. Senior Open Championship (1996).

Some of golf’s highest-ranked players, including Rory McIlroy, Phil Mickelson, Matt Kuchar, Adam Scott and Suzann Pettersen, have enlisted Stockton’s services as a putting instructor during their careers. His assistance has accounted for more than 60 worldwide victories among his students. He has also authored multiple instructional books including Putt to Win, Own Your Game, Unconscious Scoring and his most popular instructional book to date, Unconscious Putting.

Stockton, with a heavy arsenal of short game knowledge, supports the technology that SuperStroke employs in its grips.

“SuperStroke’s parallel grips provide a unique feel for golfers of any level,” Stockton said. “The different sizes make this an outstanding product for pros and amateurs alike. They help to evenly distribute grip pressure in the player’s hands resulting in a more consistent stroke.”

Jordan Spieth, golf’s most promising young talent, Jason Dufner, the 2013 PGA Championship winner, and Victor Dubuisson currently serve as the faces of the SuperStroke brand. Since 2011, its putter grips have accumulated 35 professional wins on the PGA, Web.com and European Tours, including two major championships. On a given week, 30 to 50 PGA Tour players game a SuperStroke grip in competition.

Stockton’s addition further authenticates SuperStroke’s product, and his short game intelligence will be an asset in developing lines of game-changing, innovative grips for the future.