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Hole-By-Hole: The Best and Worst Shots in Masters History (Front 9)

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Everyone has their favorite moments from the Masters.  But what are the best and worst shots in Masters history for each hole at Augusta National?

From shots that directly impacted the outcome of the tournament, to others that were impossibly shocking, miserable, or symbolic in their own right, every hole has a story to tell.

77 years, over 3,000 different players, and more than 1 million shots taken. These are the legendary bests and worsts forever etched in Masters lore.

Related: Hole-By-Hole: The Best And Worst Shots In Masters History (Back 9)

No. 1: Tea Olive — Par 4, 445 yards

Elder Masters  Golf

The Best

It wasn’t a particularly long drive. It didn’t set up a scoring opportunity. But 39-years ago Lee Elder became the first black man to play in the Masters, and his opening drive on Tea Olive ripped through the color barrier at Augusta National once and for all.

By the late 1960s, Congress was troubled that no African-American had ever played in the Masters. And in 1973 they called for Augusta co-founder Clifford Roberts to extend a special invitation to Elder. The soft-spoken Elder would have none of it.

“I don’t want anything special,” Elder said.  “I will make it on my own.”

And he did.

Elder qualified for the 39th Masters by winning the Monsanto Open. Though he’d miss the cut that year, Elder went on to play in six other Masters. But more importantly, Elder’s tee shot in 1975 paved the way for the likes of Calvin Peete, Jim Thorpe and Tiger Woods, and created a legacy that would make the game better for us all.

The Worst

“Slammin Sammy” Snead’s beautiful, yet powerful swing is considered by many to be the sweetest in the history of the game. But at the 25th Masters in 1961, Snead’s opening drive created a scene that almost gave new meaning to his moniker.

Snead didn’t give the group ahead of him time to clear the landing area, and his drive nearly shaved the whiskers off fellow competitor, Tommy Bolt. Bolt, known on Tour as “Terrible Tommy,” gave Snead a searing tongue-lashing and even considered “slammin” Sammy before cooler heads prevailed.

Bolt’s tirade wasn’t as frightening as say, Mike Tyson’s “I want to eat your babies” rant towards Lennox Lewis. And fisticuffs were ultimately avoided. But Snead’s psyche was rattled.  The normally unflappable Snead missed a two-foot putt for par and went on to finish nine shots off the lead.

No. 2: Pink Dogwood — Par 5, 575 yards

Louis Oosthuizen 2012 Masters Double Eagle Albatross Pete Pappas TheGreekgrind PGAPappas

The Best

Louis Oosthuizen doesn’t have a green jacket like 1935 Masters champion Gene Sarazen. But thanks to a preposterous double-eagle during the final round of the 2012 Masters, he does have a place in the “Albatross Club” alongside Sarazen.

Oosthuizen’s albatross was straight out of an EA Sports PGA Tour video game. Four-iron, 256 yards, ball hits short of the green, ball bounces favorably onto the green, ball catches the perfect slope, ball feeds some 90-feet towards the hole, ball drops gently over the front lip.

It was the fourth double-eagle in Masters history — the first ever on Pink Dogwood — and it gave Oosthuizen the outright lead. But when Bubba Watson’s slapstick hook-shot on the second playoff hole secured the 76th Masters championship, any thoughts of an “Oosthuizen Bridge” were laid to rest.

The Worst

David Duval tore up Augusta National during his practice rounds leading up to the 70th Masters in 2006.  But after he duck-hooked his drive on No. 2 deep in the pines, you had to wonder if Duval himself wanted to duck under the ropes and just skip town.

Looking more like a weekend hacker than the former No. 1 player in the world, Duval needed six shots, including two penalty strokes just to reach the greenside bunker. By the time it was over, the result was a second-round, quintuple-bogey 10, the highest score ever on Pink Dogwood.

To his credit Duval turned back the clock with four birdies over a six-hole stretch later in the round. But the gallant effort was too little, too late. Duval finished his tournament 15-over par in one of the most bipolar days Augusta National has ever seen. And Duval remained an enigma, wrapped in a paradox, shrouded in Augusta pine.

No. 3: Flowering Peach — Par 4, 350 yards

Scwartzel Flowering Peach

The Best

Historically “Flowering Peach” has been more like a sour lemon when it comes to eagles surrendered. But in 2011, Charl Schwartzel became the only player in Masters history to eagle No. 3 en route to victory.

Schwartzel’s hole-out wedge from 114-yards set the tone for what followed. Schwartzel recorded the lowest final-round score of any Masters champion in two decades, and also became the first Masters champion to birdie the last-four holes on the final day.

The 75th Masters featured a Tiger Woods charge, a Rory McIlroy collapse and challenges by Jason Day and Adam Scott. But on this chaotic afternoon at Augusta, “Flowering Peach” was only sweet for Schwartzel.

The Worst

Jeff Maggert 2003 Masters Pete Pappas TheGreekGrind PGAPappas

It’s usually a good idea to “get something off your chest.” For Jeff Maggert in 2003, it wasn’t. Maggert felt the sting of golf’s cruel side when his second shot on No. 3 clipped the front lip of a fairway bunker, backfired off his chest, and fell back tauntingly almost to the same spot he’d just hit from.

After a two-stroke penalty was assessed, Maggert’s next shot flew over the green, followed by another shot that ran 18-feet past the hole. And just that quickly, Maggert and his 54-hole lead was done. Maggert was inconsolable after his triple-bogey seven on “Flowering Peach.” It was probably the main reason he didn’t become the 67th Masters champion.

“I’d like to play that hole over again,” Maggert said afterwards.  “I know that much.”

Golf, cruel? Really?

No. 4: Flowering Crabapple — Par 3, 240 yards

No. 4 Flowering Crabapple

The Best

Jeff Sluman is a jockey-size 5-foot 7-inches, 141 pounds, and has always been one of the smallest players on Tour. But in 1992 Sluman hit one of the biggest shots in Masters history, and became the only player to ever record a hole-in-one on Augusta’s formidable fourth hole.

In the first round of the 56th Masters, Sluman grabbed a 4-iron and struck his ball into swirling winds deceptive enough to complicate club selection.

“It looked pretty good when it left the club,” Sluman said.  “But you never dreamed it was going in.”

Sluman’s ball landed 20-feet short of the hole, slowly crawled uphill and barely fell into the cup. After Sluman’s ace, a fan in the crowd yelled out asking for the ball, and the good-natured Sluman obliged, tossing it into the gallery. The fan was his mom.

The Worst

You know the expression “you have to see it to believe it?” That probably sums up the bizarre sequence of shots Phil Mickelson hit on the fourth hole of the 76th Masters in 2012.  After Mickelson’s tee shot clanked off the grandstand and into Augusta’s wooded foliage, it went beyond “Phil being Phil.” It went “Lefty being Righty.”

Mickelson turned his wedge upside-down and played right-handed. On his first attempt, the ball dribbled out about a foot. Mickelson nearly axed himself in the leg on an awkward second attempt. And his third attempt landed in the same greenside bunker Mickelson was aiming for in the first place off the tee.

Mickelson’s bunker shot nearly dropped in, but the eventual triple-bogey six doomed any chance Mickelson had to win his fourth green jacket. Mickelson fell from one shot off the lead to five shots back. That goes to show no matter who you are or how well things are going, anything can happen at Augusta National.

No. 5: Magnolia — Par 4, 445 yards

The Best

Jack Nicklaus owns nearly every significant Masters record there is. Most wins, most runner-ups and most top-5 finishes all belong to Jack. And in 1995, Nicklaus became the only player in Masters history to eagle the same hole, twice, in the same tournament.

Eagle No. 1 came during the first round of the 59th Masters from 185 yards out. Nicklaus grabbed his 5-iron, fired at the pin and his ball found the hole on the fly.  Prior to that, Nicklaus hadn’t eagled “Magnolia” in 36 previous Masters appearances. But Nicklaus wasn’t done yet.

Lightning struck twice for Nicklaus in the third round when he pulled a 7-iron from 165 yards for his second eagle of the round. Nicklaus admitted afterwards he aimed for the middle of the green because of a difficult pin position, but his ball landed a few feet from the hole instead and rolled in. It’s good to be Jack.

The Worst

ANGC26580.jpg

Practice? What are we talking about, practice? Before there was Allen Iverson, there was Dow Finsterwald. And yes, Finsterwald was talking about practice.  Because sometimes practice makes perfect.  But other times it destroys your chance to become a Masters champion.

In the opening round of the 24th Masters in 1960, Finsterwald made a routine par on “Magnolia.”  He pulled his ball from the cup, dropped it back on the putting surface and hit it off the green in the direction of the sixth tee. It was the worst shot Finsterwald never had to take.

The next day Finsterwald was assessed a retroactive two-stroke penalty for what was deemed an illegal practice stroke. Finsterwald wasn’t disqualified since his practice stroke didn’t occur with the ball in play. But he finished one shot behind eventual winner Arnold Palmer, costing him the opportunity to play Palmer in an 18-hole playoff.

No. 6: Juniper — Par 3, 180 yards

Byron-Nelson-Ben-Hogan-1942-Masters-Pete-Pappas-TheGreekGrind-PGAPappas-511x600

The Best

The Open Championship hadn’t been played in three years, the U.S. Open was cancelled and the PGA Championship was postponed. The world was at war and a hero was needed. In a 1942 playoff at the ninth Masters, Byron Nelson obliged.

Nelson was visibly pale and exhausted, suffering from a severe stomach virus before the playoff began. Ben Hogan offered to postpone the playoff, but Nelson refused. Down three shots to Hogan to start No. 6, Nelson stuffed an iron close to the pin for birdie, setting off a stretch of golf that can only be called “cruel in perfection.”

Nelson went 6-under par over the next eight holes to hold off Hogan by one shot. Hogan called it the best stretch of golf he’d ever seen. Nelson’s “never give up” mentality gave the country something to rally around, and made Nelson one of the greatest Masters champions of all-time.

The Worst

Jose Maria Olazabal was one-shot off the lead in the second round of the 1991 Masters when his tee shot fell short of the green on No. 6.  It seemed harmless enough until Olazabal needed four more shots just to get his ball on the putting surface.

The green on “Juniper” is sloped downward to such degree, that players over the years have joked “an elephant must be buried beneath it.”

Olazabal’s first chip rolled back to his feet.  His second shot was a carbon copy.  Even his third shot rolled off the back edge.  Olazabal took a quadruple-bogey seven for the hole.  And his safari on No. 6 played a key role in finishing one stroke behind the 55th Masters champion Ian Woosnam.

No. 7: Pampas — Par 4, 450 yards

The Best

After Byron Nelson won the fourth Masters Tournament in 1937, the shot that had everyone talking was his opening tee shot on No. 7.  He drove the green. Nelson went on to win a second green jacket a few years later, but he’d never again reach the green in one at “Pampas.”

The birdie on No. 7 certainly contributed to Nelson’s championship, but just as importantly it highlighted the fact that something had to be done about the pint-sized, drive and pitch par-4 that only measured 340 yards.

A few years later, “Pampas” was lengthened to 365 yards. And changes in 2002 and 2006 brought No. 7 to its current 450 yards. Nelson is often credited for being “The Father of the Modern Golf Swing.” But he also might be credited for being the father of present-day 7th hole at Augusta National.

The Worst

Charles-Coody-1972-Masters-Pete-Pappas-TheGreekGrind-PGAPappas-442x600

Charles Coody had the reputation for being one of most disciplined players on Tour, and was the last player you’d expect to come unglued. But in the first round of the 36th Masters in 1972, that’s exactly what happened to the defending champion.

Coody just recorded an ace on No. 6, so he should have been relaxed. But Coody sprayed his drive right, then hooked his approach left. And hitting out of the greenside bunker turned into an episode of the “Twilight Zone.”

Coody nearly whiffed at his first attempt. He barely moved the ball on his second attempt. And Coody’s third attempt unbelievably also stayed in the sand. Coody needed a fourth bunker shot to get up and down for the highest score ever recorded on No. 7, a triple-bogey seven.

No. 8: Yellow Jasmine — Par 5, 570 yards

The Best

Bruce Devlin never won a Masters championship. But in the first round of the 31st Masters in 1967, he became only the second player to record a double-eagle in Masters history.

Devlin was dealing with painful blisters on both his feet that afternoon, and never really played himself into contention.  Devlin would later say it was the only good shot he hit all day. A 4-wood, 248 yards out, that hit the front of the green and tracked into the hole.

When Gene Sarazen was told of Devlin’s double-eagle, he said Devlin’s shot was harder than his own in 1935, because Devlin couldn’t even see the target he was shooting for. For the record, Devlin’s was also 13 yards longer.

The Worst

Jack 1970

Augusta National sinks its teeth into every player eventually: even the Masters foremost champion, Jack Nicklaus.  Nicklaus recorded his first triple-bogey during the second round of the 34th Masters in 1970.

Nicklaus was just three shots off the lead at the time, and had a clean look at getting on in two, but uncharacteristically hooked his approach shot into the woods short of the green. Making matters worse, Nicklaus couldn’t find his ball, forcing him to take a stroke and distance penalty.

Obviously frustrated by the turn of events, Nicklaus played his shot over, coming up short of the green again, and three-putted for a triple-bogey eight. Nicklaus played well enough over the final 46 holes to finish in the top-10, but his fourth green jacket would have to wait.

No. 9: Carolina Cherry — Par 4, 460 yards

Jack Nicklaus 1986 Masters Pete Pappas TheGreekGrind PGAPappas

The Best

What do you do if you’re playing the final round of a major in a tournament no one gives you any chance of winning, and you’re facing what can only be described as a must-make putt to keep any hope of winning alive? If you’re 46-year old Jack Nicklaus in 1986 at the 50th Masters, you crack a joke.

Jack Nicklaus stepped away from his 12-foot birdie opportunity on “Carolina Cherry” when he heard the crowd on No. 8 erupt for Tom Kite’s eagle pitch-in.  Nicklaus stepped away again when a second roar broke out from No. 8, this time for Seve Ballesteros’ eagle chip-in.

Before Nicklaus finally addressed his putt, he turned to the gallery nearest him and said, “Let’s see if we can make that same kind of noise here.”  Nicklaus’ putt hit the hole dead center, and set the tone for a back-nine charge that would bring Nicklaus the loudest canon fire roar of all: the roar of winning his sixth green jacket and 18th career major.

The Worst

Lanny Wadkins has always been supremely confident in his abilities on the golf course. But there’s a fine line between confidence and carelessness, and Wadkins crossed that line during the second round of the 55th Masters in 1991 when he missed the shortest putt in Masters history.

Wadkins had just missed a four-foot putt for par on “Carolina Cherry” and was left with a tap-in.  Not a pressure putt, not a knee-knocker, but a gimme just inches from the cup. So naturally Wadkins decided to putt… backhanded.

Wadkins completely missed the cup, of course. And adding insult to injury, his ball rolled four feet past the hole, leaving him with the exact same putt he had for par just moments earlier.

Pete is a journalist, commentator, and interviewer covering the PGA Tour, new equipment releases, and the latest golf fashions. Pete's also a radio and television personality who's appeared multiple times on ESPN radio, and Fox Sports All Bets Are Off. And when he's not running down a story, he's at the range working on his game. Above all else, Pete's the proud son of a courageous mom who battled pancreatic cancer much longer than anyone expected. You can follow Pete on twitter @PGAPappas

15 Comments

15 Comments

  1. Pete McGill

    Dec 16, 2018 at 3:22 am

    I remember Watkins’ putt like it was yesterday. Yikes!

  2. Lawrence Williams

    Apr 15, 2014 at 2:11 pm

    Well done my man, well done!

  3. DavidI

    Apr 9, 2014 at 8:51 am

    Great read, really nicely written!

  4. cheeks

    Apr 8, 2014 at 5:53 pm

    Fantastic piece, thank you Pete! Really enjoyed this, looking forward to the Back 9.

  5. Floor-is

    Apr 8, 2014 at 5:19 pm

    What the hell is a double eagle? You’re a golf website guys, stop making up (stupid) names for things we already have names for. Was it an albatross? Yes it was!

    • Pete

      Apr 8, 2014 at 8:01 pm

      Floor, the Masters Tournament calls it a double-eagle, so the company’s pretty good. I’d have agreed with you though if I called it a triple-ace.

      • Ian

        Apr 9, 2014 at 5:32 am

        Eagle is two under par isn’t it (On a par 4 or 5)? So a double eagle would be double two under par.

        • Ian

          Apr 9, 2014 at 5:45 am

          And while we’re recognizing larger birds for fewer strokes (on par 4’s and 5’s)., I’d officilly like to petition the PGA of America to consider naming a hole in one (again on a par 4 or 5) a Dodo or an Ostrich…

        • Floor-is

          Apr 10, 2014 at 3:24 am

          And that’s exactly what is the problem! A double eagle isn’t two times an eagle (2x two under for the hole) it’s an eagle plus a birdie (3 under for a single hole). So in that logic it would be called one-and-a-half eagle. Let’s just keep calling it an Albatross.

          I’ve shot one, once by the way.

  6. Martin

    Apr 8, 2014 at 3:33 pm

    Great article.

  7. Keith

    Apr 8, 2014 at 2:58 pm

    I’m not sure where the +19 par for Duval is coming from. He was +15 (84,75) to miss the cut that year. He actually doubled #1 on Fri right before he made the 10 on #2, so he was +7 after two holes and came back to shoot 75.

    • Pete

      Apr 8, 2014 at 8:06 pm

      Nice catch Keith. Duval was 19-over after the debacle on No.2, and that six-hole stretch later in the round got him to 15-over.

  8. jabrch

    Apr 8, 2014 at 2:43 pm

    Great article Pete!!!! Awesome read!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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