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Opinion & Analysis

Why pay attention to tour pros’ WITBs? Here are 12 reasons

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You might call GolfWRX the OG of WITB. While we would find this more cringeworthy than a middle-aged suburban Dad doing the Griddy unironically, it’s nevertheless true, at least concerning large-scale, consistent coverage. While other forums featured “tour photos” for a time first, we’ve been posting WITB galleries in our forums of player equipment from PGA Tour events for two decades — and we’ve been diving deeper into the professionals’ gear configurations on the front page for almost 15 years.

WITBs, winning WITBs: Every media outlet, OEM, and social media equipment content creator, and most “YouTube golfers,” delve into these things now in some capacity. It’s a bona fide type of golf media, generally, and golf equipment specifically, coverage. Even after seeing tens of thousands of them, we at GolfWRX still believe WITBs are cool/fun/interesting and can’t wait to click a link in a tournament photo thread to see what a player is playing.

Robert MacIntyre’s clubs.

If we’ve established that we’re in the majority, it’s only right to point out there is a small but vocal minority that suggests tour pro WITBs are a) not interesting in their own right and b) have little application to the games of amateurs.

Naturally, we strongly disagree with this perspective and would like to share a few of the many reasons why tour pro WITBs are worth paying attention to.

It’s fun!

Let’s start with the most basic reason: If you have even the slightest interest in golf equipment, and we’re assuming you do, since you’ve arrived at this website, how can you not find photos of the actual clubs a tour pro is playing interesting? 30 years ago, where could you see actual WITB photos? Once a month in Golf Digest? In a long shot of some Getty image featured in a publication? There is, for us at least, an endless novelty to peeking into the bags of pros at their 14 weapons of choice — and fortunately, we’re able to take it a step further with in-hand photos of the clubs every week. How cool is that?

Different strokes for different folks

Consider the WITB of, say, Rory McIlroy, who averages 320 yards off the tee, versus Brandt Snedeker, who is about 35 yards shorter. You’d expect to see substantial differences in the 14-club setups of these two golfers, and you do. For instance, Snedeker, with his slower swing speed, plays AeroTech SteelFiber shafts in his irons. With putting being essential to his play, his aging Odyssey Rossie White Hot XG putter isn’t going anywhere. It’s interesting to look at a player’s statistical profile and then look at what’s in his bag.

First to know

While the landscape has changed over the past decade due to social media, GolfWRX’s WITB photos and gear galleries from tour events are still, more often than not, the first place you can see in-hand photos of yet-to-be-released equipment and prototype clubs. If you’re interested in what’s to come in the world of equipment, you have to be plugged in to our WITBs and tour photo galleries.

Tracking changes

What’s Adam Scott playing this week? 14 new clubs? It’s always interesting to see changes a player is making to their club setup. Trying a new driver? Shaft change? Whole new set of irons? Hopping on a trend? Not only the current setup, but how that setup changes (or doesn’t) over time, how it compares to past setups (again, we have years of WITBs to reference), all intriguing!

Enhancing golf on TV

What driver is the tournament leader playing? Ever wonder that while watching on TV? More often than not, we have a recent in-hand photo of the club. Browsing player WITBs is a great second-screen experience while tuned in to the broadcast — and it gives you something to do if the tournament leaders are, uh, extremely deliberate in their play.

U.S. Open winner J.J. Spaun’s bag ahead of the tournament.

Free agent focus

Equipment free agents, that is, players not signed to an OEM full bag deal, are some of the most interesting players to keep tabs on — the aforementioned Adam Scott is high on that list. Many GolfWRXers view the clubs these players choose to put in play with greater interest, as they are not paid to play them and put them in the bag purely for performance reasons. Free agents are also likely to play older-generation clubs, which is always cool to see.

Oldies but goodies

On that subject, seeing, say, Aaron Rai still gaming a TaylorMade M6 driver or (until recently) Daniel Berger playing TaylorMade irons from 2011 is like riding a wave of nostalgia. Our WITB galleries give you a first-hand look at some previous generation (and genuine vintage) clubs in play.

Aaron Rai’s TaylorMade M6 driver.

Tracking trends

Zero-torque putters, anyone? Jailbird mania of 2023-24? Trends abound in pro WITBs. Often (and as OEMs hope), these trends can carry over to the retail space. We have always been among the first to get in-hand photos of L.A.B. Golf’s putters and document the players putting the flatsticks in play. As the adoption of the boutique putter makers’ wares grew, the major OEMs were keen to join the party. We’ve documented that as well, bringing you in-hand looks at “zero torque” designs and showing you the golfers putting them in play.

What to consider for your game

If plenty of pros are switching to zero-torque putters, should I? It’s a question many golfers are asking. Perhaps doing so could improve your play? But you wouldn’t even know to ask the question if you hadn’t been following along with our WITBs and forum photos.

Similarly: 7-woods. Utility irons with graphite shafts. Mini drivers. Combo sets.

Also on this note: Pros modify their bags based on the course they are playing. Most of us aren’t going to be so nuanced as changing bounce configurations of our wedges, but if you’re playing a windy, links-style course versus a softer track where you need to elevate the ball into the green, might choose a utility iron over a high-lofted wood. Seeing what the pros do in such situations can inform your decision.

Tour issue putters

An area of intrigue in their own right, tour issue putters are a wonder to behold, and GolfWRX is the best place to see them. Over the years, nobody has featured as many photos of, say, Tiger Woods’ Scotty Cameron Newport 2 GSS putter or Jordan Spieth’s 009M. We also bring you photos of new models and prototypes straight from the putting green. If you’re a putter lover, our WITBs and tour galleries are appointment viewing.

Wedge stamping

The wonders of wedge stamping almost deserve a second installment of this piece all their own. From what we call “the traditional” (a player’s initials), to the sand blasting and lasering of Anthony Taranto, the blank canvas that is the back of a tour pro’s wedge is well worth keeping an eye on.

DFS, betting implications

Finally, and the WITB purists might disagree with this inclusion, but for DFS players out there, seeing a player make a club switch is something to factor into your lineup building and wagering considerations. For example, this week, Collin Morikawa is expected to put a new putter in play. We took photos of the putter earlier this week. Will something click? Will the experiment backfire? Worth pondering if you’re rostering or betting him this week…

There are surely dozens more reasons to plug in to tour pros’ WITBs, but these are just a few from a quick back-of-napkin list. Let me know why else you enjoy tour pros’ WITBs in the comments, WRXers!

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

12 Comments

12 Comments

  1. Greg V

    Jul 1, 2025 at 3:35 pm

    At 72, I get more enjoyment out of reading the LPGA players WITB.

    • Chuck

      Jul 2, 2025 at 12:17 pm

      This is such a great comment. And my respect for Ben is such that I expect he’d agree.

      And it isn’t an age thing. How many GolWrx readers, if we handed them a Pro V1 and put them on a 6300-yard Donald Ross golf course with greens Stimping at 10.5, could shoot a 65? On the right day, just about every LPGA tour cardholder can do that. I dream of being able to do that. I’ll bet Ben does too.

      Anyway; the best and most honest LPGA WITB columns include players’ distances with each club and mine are mostly identical to many LPGA players’ distances. I find that fascinating and satisfying.

  2. R Kay

    Jun 26, 2025 at 4:45 pm

    WITB is the most fun part of your publication. Love it, look forward to it. Helped my son who is Division 1 college golfer as he was progressing thru high school, and my favorite thing to see. I have been playing golf 40 years, love the equipment.

  3. GPS111

    Jun 20, 2025 at 12:05 pm

    Fun to know but really not much use to amateurs. PGA layers are biased to a limited number of brands and the only similarity to what they play to what we can get is the brand name. Yes we can get fitted but only to the extent of what is affordable. We will never have access to the kinds of resources they have.

    And I agree we need to seem more from the Seniors and LPGA.

  4. Billy Snyder

    Jun 20, 2025 at 10:43 am

    When things started to click for me playing this d!@# game, I always would check out a WITB feature,and they turned me on to some great clubs….could never afford the drivers or hell,anything brand new, but….it gave me goals!

  5. WSinTX

    Jun 20, 2025 at 9:49 am

    Most definitely my favorite type of post on WRX. I always check the WITB posts. Even love the member posts – photos and the signature line info – in the forums!

  6. I.know.a.donkey

    Jun 19, 2025 at 9:01 pm

    Kdouuuuuuuche, kdouuuuuuuche, kdouuuuuuuche, kdouuuuuuuche, kdouuuuuuuche…

  7. flyingwedges2

    Jun 19, 2025 at 1:34 pm

    There needs to be more focus on senior players and wonen.

  8. Brad

    Jun 19, 2025 at 1:07 pm

    So basically consumerism

  9. Shallowface

    Jun 19, 2025 at 12:13 pm

    Golf World magazine was doing WITB in the 1980s. It wasn’t invented here.

    • Chuck

      Jul 2, 2025 at 12:54 pm

      I didn’t think that Ben actually made any claim to originality for GolfWRX.

      He used the acronym “OG,” which I have since discovered means “original gangster.” So, uh, okay.

      Anyway, I do recall the print magazines doing it in the late 20th century and other websites doing it before GolfWRX was launched.

      Point taken.

    • Chuckh

      Jul 8, 2025 at 8:07 pm

      Btw;
      Golf Digest’s famous “What’s In My Bag” feature is not just clubs. It’s EVERYTHING that players carry in their bag: snacks, training aids, gloves, lucky ball markers, etc., etc., etc. They’re great, fun reading. (It’s hard to imagine any GolfWRX readers not knowing this already, I confess.)

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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