Connect with us

Opinion & Analysis

Maybe it’s in your toes

Published

on

Is your footwork keeping you from better scores? Golfers spend a lot of time working on swing plane, but footwork is one of the most critical parts of the swing. It starts the downswing, so if it’s done improperly can lead to numerous swing flaws.

Improper footwork can cause loss of spine angle, reverse weight shifts, hooks and slices just to name a few. One of the problems with golf is we don’t play the game facing our target and our minds function far better dealing with anything facing its target — it’s the way the human brain developed. So what do the best players in the world do that a large amount of golfers don’t do with their feet?

Stability is important when swing at a stationary ball, where as in baseball we see the ball and react. This allows movement or a dynamic use of the feet. One of the most common mistakes made with footwork is not keeping the right foot (for right-handed golfers) planted in the ground during the downswing. This happens for a few different reasons, the first is due to the fact we are trying to hit something with a considerable amount of force. The second which I had never thought about, is our toes and how our brains work when trying to do something athletic. You see our toes are used like claws, this fact was pointed out to me by Eric Johnson, director of golf instruction at Oakmont Country Club and Top-100 Teacher.

Johnson believes improper footwork leads to numerous misses in the golf swing. No matter how good a player you are, if you are using your feet incorrectly, it is hurting your golf game. Any number of swing flaws can be attributed to poor footwork. How do you know if your footwork is poor? The stats you generate playing can give you a clue, if you evenly miss right or left, fat and thin, it may be your footwork causing these inconsistencies.

I little while back, I booked a lesson with Johnson to work on my swing flaw, a rise up during the downswing, which is a problem I’ve had for most of my golfing life. Johnson went into detail about the causes and the answer was a surprise to me. It was my toes!

How do your toes — such a small appendages — effect your golf swing? Johnson went in to detail, saying:

“In an effort to generate speed, clear hips and gain traction we grasp at the ground with our toes of the right foot. This can cause one of the death moves in the golf swing. As the toes grasp for the ground like claws, commonly the right heel rises causing the right knee to move forward, perpendicular to your target. In this position commonly the golfer will rise up because the right knee is now partially blocking the path of the club returning to the ball. From this position we can hit the ball everywhere!

Below are two examples of footwork. The first pictured is improper footwork with the right foot, knee and spine rising up. As Eric explained, from this position the golfer has to reach for the ball. Reaching for the ball as illustrated can cause every mishit, fat, thin, hook or slice. By adding this extra hinge, the golfer is making a more complicated swing that requires even more timing. Timing under pressure is not a good thing.      

spine angle breakdown 

The proper footwork is instead a roll to the instep of the right foot, performed by arguably the best ball striker that has played the game, Tiger Woods. The difference in this picture compared to the one above is night and day. With this move the entire force of the swing is directed into the ball, with no wasted movement up and away from the ball.  This is also a much simpler move with one less hinge, making ball contact and direction far more consistent.

tiger swing breakdown

“This swing has the feeling of far less going on in it, the golfer will feel a firm left side,” Johnson said.

The drill I work on to do this, which might help you, is the “right toes in the air” drill, which I had never done before meeting and working with Eric Johnson.

In Part 1 of this drill, take a stance that is as wide as your shoulders. Then raise the toes of your right foot into the air about 2 or 3 inches. Make swings at about 40 percent to start and keep the toes elevated during the swing.

This might feel very strange, as you will be trying to shift to your left leg down and through the ball. But this drill will not allow you to rise up if done properly.

Once you have mastered this part of the drill move onto Part 2, which is much simpler. This time, take the same stance and elevate just the big toe of the right foot. Start at 40 percent and build to full speed swings. This drill will give a feeling of the swing being very constricted, but what it teaches is hitting into a firm left side instead of a spun out and pulled up position.

If your swing looks like the first photo above, try this drill and see if it helps. If you can master this move, you will be surprised at the ball pattern that will appear on the face of your irons. There will be less moving parts in the swing and that is never a bad thing!

P. Matthew Moorhead has spent last 18 years working for General Motors. When not at work, he spends his time trying to improve his game with Eric Johnson of Oakmont CC and trying out all the new golf equipment, coaching youth soccer and spending time with his family. Through the early part of this decade he chased a dream of racing sportbikes around the Midwest to some minor success and spectacular crashes. He worked as an assistant pro for a few years and spent a summer in the 90s working as a putter rep for a now-defunct putter company and signed LPGA players to use the brand.

15 Comments

15 Comments

  1. Glenn kirk

    Oct 23, 2016 at 12:14 am

    Keep right foot planted till after impact fixed my shanks

  2. John

    Aug 22, 2016 at 3:32 pm

    I am in my 60s, and as you age, your body doesn’t want to cooperate as it did when younger. Recently I began to stand up and move my weight to the toes in order to try and recapture the hitting distance I once had (first mistake). Unfortunately, when you stand up and move your weight to the toes, you have the likely possibility of hitting a shank (2nd mistake, but much worse). I was very disappointed and was ready to quit the game. Three lessons helped, but keeping my weight balanced on my feet slightly helped until I reverted back to old habits. It was not until I read this article about rolling the right foot did I correct the shank. It keeps your weight away from the toes and allows your hips to transfer, and it’s so easy to incorporate into your swing. This golf lesson should also be listed under ‘how to fix and avoid the shanks’. Thank you.

  3. jason

    Mar 30, 2013 at 9:10 am

    This article is Spot On! Of course it seems there are a few doubters, who may not have the problem at all, or just subscribe to a different way of interpreting this message. A perpetual 10 handicap, with no signs of improvement for 5 years. I had to pay for a lesson and video analysis. Only to find out THIS was something I was doing. When asked if I ever felt like, I was “on my toes too much?” I honestly didnt know. I always assumed the balls of the feet or toes was where we wanted to be in any athletic move. very wrong. This was the root cause of my many swing flaws, diving at the ball, poor balance, too much arm action, Right knee shifting away from target, off plane, poor contact. At the lesson, we watched Matt Kuchar setup to a shot and just before he swings he settles into his arches, and almost appears to rock backwards when he does it. Additionally I noticed all tour pros finish their swing on their front foots arch or heel. I never finished on anything other than my toes. I was so sure my problem was in my hands, grip, arms, upper body, I spent years changing each of them. Since the footwork revelation, I realized how little I understood about what my body was doing, versus what my body felt like it was doing, This article illustrates 80% of what I had missed about this tremendously important portion of the total swing. Nice job.

  4. hvilletn

    Mar 21, 2013 at 11:55 am

    I am going to try this. Thanks for the drills!!!

  5. Golfsmith7

    Mar 21, 2013 at 11:35 am

    If you check tigers swing app which showcases each of his irons you will notice that this article is correct. Tiger rolls his weight on his right foot not pick it up. I too have trouble with my foot work and this the first time I read of a good explanation.

  6. Pingback: Tip of the Week & Old Clubs | DJ Watts Golf

  7. Peter

    Mar 20, 2013 at 4:44 pm

    I confess, I do not understand what is being written here. Take a look at Billy Casper’s swing, one of the great champions in the game. His right foot drags forward on his toe into the finish, pulled around by the weight shift to his front foot in the downswing. I do not see how you could get a proper pivot to your front foot leaving the right foot planted. Ask your featured writer Jaacob Bowden what he thinks of this counsel to keep the right foot planted. Take a look at the golf swing of Mike Austin to the kinesthetically proper way to move not only your feet but your whole body in the golf swing.

    • Robert Johansson

      Mar 20, 2013 at 5:34 pm

      The analysis is flawed, the raise of the spine isnt due to a raise of the right foot and knee. Its when the player runs out of room a common fault in Tigers swing btw.
      so how one can say Tiger is doing it right when he so often hit it fat and all over the course is beyond me.

      so not incorrect footwork.

      • Brad P.

        Mar 21, 2013 at 7:26 am

        How about before you guys get all riled up about the “flawed analysis” you give the drills a try! Maybe you’ll find that, holy cow! This is helping my golf game. Instead of analyzing others “analyzations,” why don’t you focus on your own game? The game is played from the ground up. Bottomline. Keeping longer turf interaction on the feet helps to generate more energy. The author is simply trying to convey that keeping the right foot down will prevent spin outs and this is a step towards getting your weight transferred through posting up on the left leg. Regardless of the analysis, a lot good can be taken from this.

    • Jerry Crowell

      Mar 20, 2013 at 11:00 pm

      Wow, keep the right heel on the ground? I hope this advice is NOT heeded. Without going into it, just look up Mike Austin, Jim Furyk, Sam Snead, etc. etc..not that anything should be done JUST because they do it, but becuase it’s MECHANICALLY CORRECT. This is a tremendously bad article that should be taken down for the betterment of the game!

      • nuckandcup

        May 29, 2014 at 1:25 am

        The article IS spot on….Ill use Nicklaus, Dufner, Kenny Perry, Fred Couples, Rory McIlroy and Angel Cabrera as great examples of players who kept their right heel on or very close to the ground at impact, especially with the irons. Tiger as well.

        The average player looks A LOT like pic 1, and the right heel coming up too soon is the major cause of a lot of issues, ROLLING the right foot is the proper motion here.

    • Colin Gillbanks

      Mar 21, 2013 at 8:43 am

      Peter,

      I think the point is exactly that the motion should be a ‘dragging’ of the right foot (via the rolling motion described above) rather than an aggressive push into impact. The drill that Matt recommends – as with all drills – is to ingrain a feeling of doing something differently if you suffer from this fault.

      I have a problem with a raising up of the spine through impact, and have done for years. It’s undoubtedly – in my case anyway – due to an overly agressive move in the transition with the right foot.

      Of course the right foot will be pulled up onto the toe at the end of the throughswing in common with all the games great swingers. But it’s how it gets there that Matt is alluding to.

  8. Clay

    Mar 20, 2013 at 4:40 pm

    This is exactly what my instructor is working on with me.

  9. Andrew

    Mar 20, 2013 at 4:35 am

    Interesting article. Having played 4 x 18 hole rounds in a day (walking only!) last year for a Cancer Charity in the UK I can testify what part your feet play in making good golf swings!

  10. chris

    Mar 20, 2013 at 4:31 am

    http://www.youtube.com/watch?v=9YOgPdRjGrQ

    Brian gets it right every time. Refreshing take on this subject.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending