Cleveland Golf has today introduced their all-new HB SOFT 2 putter lineup.

The new lineup integrates Speed Optimized Face Technology with nine, stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter. By designating the appropriate hosel, shaft, and grip for both face balanced and moderate toe hang models, this ensures each putter is built to match the player’s individual stroke.

Akey feature of the HB SOFT 2 is Speed Optimized Face Technology (SOFT). SOFT uses individualized milling patterns in each model to normalize ball speed across the putter face, in design for more consistent distance regardless of where the putt is struck. These unique milling patterns are carefully aligned to each head shape’s Center of Gravity, MOI, and weighting profile.

To further enhance swing feel, a 20g counterbalance weight in the butt end of the shaft is included in each HB SOFT 2 model 35 inches and over. This bids to provide consistent feel, regardless of shaft length, giving golfers the confidence to execute their strokes with precision.

“We want golfers to stand over their ballknowing their putter is going to be in sync with their stroke. With nine models to choose from, there’s an HB SOFT 2 that can fit your needs on the greens and golfers will be able to see and feel the difference of having a putter designed specifically for their stroke.” – Jacob Lambeth, R&D Research Engineer Supervisor at Cleveland Golf

Based on stroke type and alignment preferences, HB SOFT 2 features Cleveland Golf’s custom-made pistol grips. For a slight arc stroke type, the HB SOFT 2 Pistol grip has a classic look and allows the hands to naturally turn over through the stroke.

For those with a more “straight back,straight through” motion, HB SOFT 2 Pistol Oversize grip promotes a stable stroke, while still maintaining feel and control. HB SOFT 2 also introduces a completely new head shape to Cleveland Golf’s putting matrix; HBSOFT 2 Retreve. Retreve is the company’s first ever putter with the ability to pick the ball out of the hole, or from any surface without bending over to grab it.

The HB Soft 2 putter line hits retail on January 24th and cost $149.99 per model.