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The best bets to win the 2023 Masters

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So here it is, it’s the Masters, everybody’s having fun.

So said Noddy Holder, and that without realising this is the most fascinating of the recent Masters. Yeah, including that one when Tiger did the ‘impossible.’ Again.

There are pages and pages written about Augusta National, and readers will find the information in a myriad of places, including the official Masters course index.

 

The course has its infamous nuances – the dog-legs with reverse slopes and the ultra-fast greens, but to combat the lengthier players Augusta made significant changes over the last couple of years.

In 2022, the organisers extended the par-4 11th hole -‘Dogwood’ – by 35 yards, whilst also adding 20 yards to the par-5 15th, giving players a little more to think about when judging an aggressive second shot over Rae’s Creek.

This year they’ve made a hugely significant change to ‘Azelea’, the famous par-5 13th hole, adding 35 yards but also making the hole far more claustrophobic from the tee.

It’s enough that we now have changes that might just stop the regular eagles, but the current weather forecast suggests the week goes from bad to worse in terms of wind and rain, though for viewers it could make this the most open of Masters. For us sadists, this is great news!

And then there is LIV.

No fewer than 18 golf ‘rebels’ tee it up against their former PGA Tour colleagues this year and they could not have timed it better.

Four-time major champ Brooks Koepka was victorious in Orlando last weekend, with Patrick Reed and Dustin Johnson close behind. Although looking to carry an injury, Cam Smith, winner of The Players and The Open Championship last year, was in contention until midway through the final round. It’s certainly hotting up.

Since 2010, only Bubba Watson has won the green jacket more than once, so Masters maidens are very welcome to this year’s feast, though throughout the event’s history they will need to be almost extraordinary to counter the lack of course experience.

Best Bet – Xander Schauffele 

The top of the market looks extremely strong, though I’d favour Scottie Scheffler over Jon Rahm and Rory McIlroy given a stunning run of play that includes two wins in seven 2023 starts. He looks almost bombproof and but for a missed five-footer at Bay Hill and a lack of concentration when tired at the Match Play, could easily be going for a fourth consecutive win.

He can’t make a mistake at around 7/1 though and with the weather expected to be extremely influential, that is short enough.

We have to look at strong each-way payouts and that seems to limit us to just a handful. Of those, 29-year-old Xander strongly fits the bill.

The Nevada resident ranks in the top-10 of the OWGR, and will arrive at Augusta after a progressive run of form that started after his withdrawals from the opening Tournament of Champions with back pain.

Since then, Xander has gone seven from seven, with top-10s at the American Express and Pheonix, and fast-closing efforts when 13th at Torrey Pines and 19th at Sawgrass.

Last time out at the Match Play in Austin, the selection won all his group matches, beating Cam Davis 4&3, Aaron Wise 2&1 and Tom Hoge 1-up after birdie at the last hole. In the quarters, he led or tied with the in-form Rory McIlroy for 17 of the 18 holes, succumbing only to a 12-foot birdie putt by his opponent in a match that produced a better-ball 59.

 

Make of it what you will, but Masters winners Tiger Woods, Dustin Johnson, Bubba Watson and defending champ Scheffler have all won the WGC Match Play, so anything resembling a quality performance can only be a bonus.

Certainly his form this year has a better ‘feel’ than when missing the Masters cut a year ago, his first missed weekend in five starts and spoiling an Augusta record of second, 17th and third from 2019 to 2021. That said, it’s doubtful Xander will again leave himself a 50-foot putt and walk off for a rain break, as he did last season, something that seemed to put him off his game for too long. We should remember, too, that those two medal finishes were a one-shot runner-up to Tiger Woods after a final round 68, and a three shot defeat behind Hideki Matsuyama when just one hole (par-3 16th) cost him a treble bogey six and the end of any charge.

Winner of seven PGA Tour events that could have been eight bar an ironic play-off loss to Rory McIlroy when defending his WGC HSBC Champions crown in 2019, he notably has a tremendous record at nearby East Lake, home of the Tour Championship where he has figures of 6/3/1/2/7/1.

Xander is a major machine, landing nine top-10s and three further top-15 finishes in 22 starts, and whilst it was a toss-up between here and the U.S Open, he’s been a fancy for the green jacket for quite a while. He’s won each year since 2017 bar Covid year, so there is one coming, and it may as well be at Augusta. I’ve been on each of the last three years and there seems no reason to desert him yet.

Danger – Jordan Spieth

Danger – Sungjae Im

Danger – Corey Conners

Given the expected weather, it’s very hard to leave out Jordan Spieth, who has never been shy about his love of golf in difficult conditions.

 

In eight starts, the Texan has won once (in soft conditions), and finished second and third on four other occasions, including when dropping six shots in three holes to hand surprise winner Danny Willett the green jacket.

His positive stats have allied concerns surrounding the loss of form with the putter, showing well enough at Bay Hill, Sawgrass and Copperhead, but it’s the intelligent way he plots himself around the course that makes him the main danger this week.

A mere glance at Spieth’s best form shows a player very much at home in the wind, with the current world number 16 very much at his best at the likes of Pebble Beach, Deere Run and, of course, The Open, where in 2017 he overcame poor weather to win by three shots.

Since his win at the RBC Heritage last May, Spieth has racked up six top-10 and a further five top-20 finishes, including when having chances at the Pheonix, Arnold Palmer and Valspar.

Winner of three events in April throughout his career, the Masters has always looked to be ‘his’ tournament. He can prove that this week.

Sungjae Im is very simple to write about.

 

The 25-year-old Korean is put in around the same price as Will Zalatoris (price based on older majors form) and Viktor Hovland (just okay form here and a short game that is regressing from the very average) and that cannot be right.

Runner-up here in Covid year, he proved that to be nothing like a fluke when leading after the first round last year, although keeping on at just one pace to finish eighth.

Those two top-10 finishes from three starts back up an overall Georgia record that has him second, 12th and 15th at East Lake, whilst he has rarely ventured off the path of excellent tee-to-green, finding strong strokes against the field for his ball-striking in his last seven events.

Tour-tips three month tracker has the former rookie in the top-30 for ball-striking (18th) greens-in-regulation (24th) and scrambling (30th) whilst he ranks in the top five in par-5 performance, possibly the only chance of making a score this week.

In nine full-field events since the turn of the year, Sungjae missed the cut at the Sony Open, a venue he doesn’t get on well with, but has made eight cuts, including a fourth place at Torrey Pines, Scottsdale and Sawgrass.

If it becomes a grind, Sungjae is huge each-way value.

Corey Conners did nobody bar himself a favour when winning last week.

Almost certainly on the list for a good top-20 bet, his one -shot victory in Texas killed his win price by several points, yet only last year’s champ Scottie Scheffler has won the week previous to Augusta.

Still, I’d rather a player with good incoming form, as well as figures on the course, and the Canadian has those aplenty.

Form this season has been trending with just one missed-cut in eight outings spoiling a run towards that win last week.

In eighth place at halfway, the 31-year-old finished 18th at the opening Tournament of Champions, 12th at the Sony and, 21st at Bay Hill (third at halfway), before winning two of his three group games at the Match Play, losing only at the final hole to eventual runner-up Cameron Young.

Given the way Conners repeats form, it was no surprise to see him creep closer each round before eventually holding on last week, and put up yet another sterling performance for tee-to-green fans.

As at Waialae, Conners led the greens-in-regulation stats, and at both he racked up double-figures for his tee-to-green superiority, a huge factor around Augusta, where his relatively weak putting can be disguised.

Whilst he has been trending towards the victory, Conners also has progressive form here, with figures of 6/8/10/46. Should that continue, he’ll finish in fourth place, something more than possible given he is the typical horses-for-courses kind of guy.

This will go to one of the more fancied players, but I’ll be back tomorrow for the side bets.

Recommended Bets:

  • Xander Schauffele  – WIN
  • Jordan Spieth – WIN
  • Sungjae Im – WIN/Top-5
  • Corey Conners – WIN/Top-5

2 Comments

2 Comments

  1. Master

    Apr 4, 2023 at 10:26 am

    Brooks

    • Jason Daniels

      Apr 4, 2023 at 1:55 pm

      Be fascinating to see how the LIV players match up these days.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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