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Opinion & Analysis

The 23 players who can win the Masters

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Over the past 10 Masters, I have created a filtering process to help determine the players who are most likely to win the green jacket based on criteria that have strongly predictive outcomes at Augusta. I usually get the list down to roughly 20-24 players.

In that time I have correctly shortlisted every champion. In last year’s Masters, right of the 11 players that finished in the top-10 were shortlisted. The closest a non-shortlisted player came to winning was Corey Conners’ T6 finish; seven strokes from the winner Scottie Scheffler.

If you’re watching at home, the “critical holes” that will likely determine the top finishers will be holes No. 8, 11, 13, and 15. With the 13th hole being lengthened this year I do not expect the hole to lose any mathematical importance for the top finishers.

Moving on to the tournament, I will address the elephant in the room with the LIV Tour players. The LIV Tour does not have ShotLink data, so many of the measures we can use to filter out players do not apply. Therefore I have to perform guesswork based on their most recent performances on the PGA Tour as well as how well the player has played on the LIV Tour. I won’t go over each player, but here are the LIV Tour players I have filtered out.

  • Abraham Ancer
  • Bryson DeChambeau
  • Sergio Garcia
  • Talor Gooch
  • Jason Kokrak
  • Phil Mickelson
  • Kevin Na
  • Joaquin Niemann
  • Louis Oosthuizen
  • Thomas Pieters
  • Patrick Reed
  • Charl Schwartzel
  • Harold Varner III
  • Bubba Watson

Next, I filtered out the amateurs and all first-time professional attendees. The Masters has only been won three times by a first-time attendee: Fuzzy Zoeller was the last to win in 1979. Prior to Zoeller though, it was Horton Smith in the inaugural event in 1934 followed by Gene Sarazen in 1935.

  • Sam Bennett (a)
  • Ben Carr (a)
  • Harrison Crowe (a)
  • Mateo Fernandez de Oliveria (a)
  • Ryan Fox
  • Kazuki Higa (a)
  • Tom Kim
  • Kurt Kitayama
  • Matthew McClean (a)
  • Adrian Meronk
  • Taylor Moore
  • Mito Pereira
  • Aldrich Potgieter (a)
  • Gordon Sargent (a)
  • Adam Svensson
  • Sahith Theegala

Out of the first time invitees the data projects Kurt Kitayama as the favorite to finish best.

I also filter out old Masters champions that I do not believe can get into contention anymore.

  • Fred Couples
  • Bernhard Langer
  • Sandy Lyle
  • Larry Mize
  • Jose Maria Olazabal
  • Vijay Singh
  • Mike Weir

Recency has a strong predictive value for player performance and missing the cut in the event in the prior week greatly reduces the likelihood of winning the following week compared to players that miss the cut, take a week off, and then play the following week. Therefore I filter out any player(s) that missed the cut at the Valero Texas Open last week.

  • Tyrrell Hatton

And let’s filter out those players that have never made the cut at the Masters as outside of Zoeller, Horton Smith and Sarazen mentioned previously.

  • Sam Burns
  • K.H. Lee
  • J.T. Poston
  • Cameron Young

A Tradition Unlike Any Other…

Every year I do my Masters picks, it’s always pointed out that I do not pick former Masters Champion Zach Johnson due to his lack of length off the tee. Augusta National greatly favors long-ball hitters. They can play the par 5s more like par 4s, and typically the longer hitters can also hit the ball higher so they can get their long approach shots to hold the green more easily.

When Johnson won the Masters in 2007, the event featured record-low temperatures in the mid-40s and wind gusts of 33 mph. This made it very hard for any player to reach the par 5s in two shots and allowed Johnson to get into a wedge contest on the par 5s, his strength.

The weather report this week is calling for rain on Friday with rain and cooler temperatures on the weekend. While it depends on the course, typically softer conditions favor longer hitters. However, that’s on your standard golf courses with rough and fairways roughly 30 yards wide. On those courses the longer hitters start to hit more fairways and that reduces the standard deviation of hit fairway percentage between the field. Augusta National has very little rough. That means the standard deviation of hit fairway percentage is already low and it still favors the longer hitter because they are leaving themselves with shorter approach shots from the same type of lie.

The key hole will likely be the par-5 13th. It was has been a critical hole on the course every year that I have posted this column. Now it has lengthened by 37 yards. If the weather conditions prevent the hole from being reachable in two shots, that will favor the shorter and more accurate ballstrikers that are adept from 75-125 yard like Zach Johnson back in 2007.

Having said all of that, I will stick with the filters I have used due to the the weather forecast not calling for a lot of wind and at this point it’s impossible to predict how the par-5 13th hole will play.

So I will rule out the golfers that are hitting the ball too short to win.

  • Russell Henley
  • Tom Hoge
  • Billy Horschel
  • Zach Johnson
  • Chris Kirk
  • Kevin Kisner
  • Francesco Molinari
  • Collin Morikawa
  • Sepp Straka

Out of this group, the data likes Tom Hoge the best. He currently ranks 4th in Red Zone (175-225 yards) play and 31st form the Green Zone (75-125 yards) and is one of the best 3-wood performers on Tour. Morikawa isn’t quite as sharp as he has been the in the past as he ranks 43rd from the Red Zone and 88th from Green Zone. But if he regains his old form these weather conditions may play nicely in his favor.

Last year I created a new formula to better determine ball height. As I’ve written in each Masters picks post, low ball hitters tend to not fare well at Augusta. Last year I had nine players filtered out for low trajectory and the best finisher was Corey Conners at T6. Danny Willett also finished T12, but the other seven low ball filtered players didn’t do much.

  • Brian Harman
  • Max Homa
  • Seamus Power
  • Alex Noren
  • Si Woo Kim

The big shocker is Homa, the fifth ranked player in the world. Typically has has been a high ball hitter, but this season he has dramatically lowered his ball flight. The weather conditions may help particularly if the greens soften and hold better.. Currently he ranks sixth in Red Zone play and first in Green Zone play, so I am not exactly confident in filtering him from winning.

Last season I had 14 players filtered out for poor Red Zone play. 8 of the 14 players either missed the cut or withdrew from the tournament. Rory McIlroy finished 2nd, but needed a final round 64 to do so. Other than that, Charl Schwartzel finished t-10th and the rest either missed the cut or didn’t do much of anything.

So, let’s filter out those players.

  • Cameron Champ
  • Harris English
  • Tommy Fleetwood
  • Mackenzie Hughes
  • Min-Woo Lee
  • Hideki Matsuyama
  • Adam Scott
  • Jordan Spieth
  • Danny Willett

That leaves 23 players that can win the Masters:

  • Keegan Bradley (150/1)
  • Patrick Cantlay (20/1)
  • Corey Conners (40/1)
  • Jason Day (25/1)
  • Tony Finau (25/1)
  • Matthew Fitzpatrick (50/1)
  • Viktor Hovland (40/1)
  • Sungjae Im (40/1)
  • Dustin Johnson (25/1)
  • Brooks Koepka (33/1)
  • Shane Lowry (66/1)
  • Rory McIlroy (7/1)
  • Keith Mitchell (125/1)
  • Jon Rahm (10/1)
  • Justin Rose (66/1)
  • Xander Schauffele (25/1)
  • Scottie Scheffler (7/1)
  • Cameron Smith (25/1)
  • Scott Stallings (500/1)
  • Justin Thomas (22/1)
  • Gary Woodland (250/1)
  • Tiger Woods (80/1)
  • Will Zalatoris (33/1)

My top-10 picks are as follows:

  • Rory McIlroy (7/1)
  • Scottie Scheffler (7/1)
  • Jon Rahm (10/1)
  • Tony Finau (25/1)
  • Dustin Johnson (25/1)
  • Brooks Koepka (33/1)
  • Corey Conners (40/1)
  • Shane Lowry (66/1)
  • Keith Mitchell (125/1)
  • Keegan Bradley (150/1)

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at [email protected] or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

11 Comments

11 Comments

  1. Pingback: Is this the real reason behind Bryson DeChambeau’s total loss of form? – GolfWRX

  2. jamho3

    Apr 7, 2023 at 9:54 pm

    @Rich I may not LOVE your cowboys, but this and your rule of 12 vid are spectacular. #respect

  3. NMBob

    Apr 5, 2023 at 10:44 am

    Would not have just dropped Livs Reed, a green jacket holder, or Kokrak who finished T14 last year.

    • Rich Hunt

      Apr 5, 2023 at 11:32 am

      Unfortunately without any data it’s a guessing game. However, Reed has lost a ton of distance since his win and has been hitting the ball considerably lower. Kokrak hasn’t been playing well. That could be due to something like putting which isn’t as important at Augusta as people think as many past Masters champions were putting poorly the year they won.

  4. Boaty McBoatface

    Apr 5, 2023 at 10:34 am

    PReed has been consistently playing solid all year, without fail. He just keeps making boatloads of birdies, so you’re wrong to leave him out. And he’s a past champion, and he plays mostly a draw, and he can control his ball flight really well, which is what you need at Augusta.

  5. JJM1112

    Apr 5, 2023 at 10:31 am

    I look forward to this article each year, love the rationale. Curious where the green zone/red zone data is from. Looking at PGATour.com, Morikawa is 8th from 175-200 yards and 9th from 200-225. Not sure how that gets him to 43rd in red zone in the article but seems to be better than that to me.

    • Rich Hunt

      Apr 5, 2023 at 11:34 am

      1. Red Zone play includes proximity to the cup.
      2. It also includes shots from the rough
      3. It’s also adjusted for schedule

  6. Masters ?

    Apr 5, 2023 at 9:45 am

    How do you not have Xander filtered out for hitting it too low? Look at his “tournament only” performance for apex height. He’s significantly low ball flight lower than the rest of the field. Not a single one of the designated events was he anything less than in the red and lower.

    • Rich Hunt

      Apr 5, 2023 at 11:40 am

      His Max Height with the driver is adjusted for schedule (players hit it higher or lower on average depending on the course) is at 119th, just high enough. While Tour pros tend to hit all of their clubs the same height, I also went on Tracker2 and looked at Trackman data for Max Height on par-3’s and Xander ranks 100th out of 208 golfers. The other metrics like launch and hang time were enough to have Xander pass thru the filter by a narrow margin.

      • Masters ?

        Apr 6, 2023 at 11:55 am

        Where do you get Tracker2 and Trackman data from? Is there a link to where you view each player?

  7. Masters ?

    Apr 5, 2023 at 9:43 am

    How do you not have Xander filtered out for hitting it too low? Look at his “tournament only” performance for apex height. He’s significantly low ball flight lower than the rest of the field. Not a single one of the designated events was he anything less than in the red and lower.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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