Connect with us

Opinion & Analysis

Was this the Yip Heard ‘Round the World? Or not a yip at all…

Published

on

The other day while doing research on an article about “the yips,” I happened to watch the replay of the 1970 Open Championship at St. Andrews with Henry Longhurst calling the play-by-play.

This was the tournament in which Doug Sanders missed a short putt on the final hole to win the championship. In his defense, the putt was a downhill left-to-right slider, the most challenging putt for a right-handed player.

David Pelz, NASA scientist turned putting guru, refers to these sidewinders as “facing putts,” meaning that when the player sets up to the ball, they can see the hole in their periapical vision. This is opposed to right-to-left putts, in which the hole is essentially blocked from view by the player’s body.

The tendency with a “facing putt” is for the player to direct the ball at the hole, rather than on a line above the cup, causing the ball to finish on the low side. What happened as Doug Sanders stood over the ball? We’ll come back to that moment shortly. In the meantime, let’s see what events led up to that point.

The Road Hole

The tendency when examining a win or a loss is to focus only on what happened at the end of the contest, ignoring what led up to the penultimate moment. In this case, to put that final putt into its proper context, we need to go back to the 17th tee, which is where Sanders began to unwind.

Sanders and Trevino were playing together in the final group. Trevino had started the day at 8-under par, but he had slipped down the leaderboard to 2-under by the time they’d reached the 17th hole. Sanders was first to play off the 17th tee, but only after a bizarre series of events occurred. As Sanders stood over the ball with the hotel looming to his right, he turned his head back and forth, looking down his target line more than 20 times. Then, when it appeared that he was ready to pull his club away from the ball, he stepped away to wipe the grip of his driver with a towel.

Sanders then returned to the ball and the ritual began again, but this time the number of looks exceeded the first. And finally, when it appeared that he would never hit the ball, he began his swing, hitting the ball weakly down the right side of the fairway. Trevino played his tee shot down the left side, and with that, the two players started walking down the fairway.

Sander’s ball finished a good 20 yards behind Trevino, leaving him a considerable distance away from the green. After talking with his caddie, Sanders chose to play a fairway wood toward the right side of green. Sanders pulled it slightly to the left, and he and his caddie watched as his ball bounded into the left front bunker.

In 1970, the face of the Road Hole Bunker was not as steep as it is today, but it still represented a significant challenge to those who found themselves in it. The pin was tucked just behind the bunker, leaving Sanders only a few feet of green to work with. He dug his feet into the sand and then proceeded to play a brilliant shot, leaving the ball just a few inches away from the hole. He tapped in for a par, preserving his one-shot lead over Nicklaus.

Valley of Sin

On the 18th hole, the two men drove down the left side of the fairway. The pin was located just a few feet behind the “Valley of Sin.” Sanders walked from his ball all the way to the green, and then, taking a long look at the position of the pin, he walked back to his ball. Sanders was the first to play. His wedge shot landed well past the pin, stopping some 25 feet away. Trevino, who at this point nothing to gain or lose, played his wedge shot to roughly 15 feet behind the pin.

After Trevino had played, the two men walked up through the “Valley of Sin” together and made their way toward the back of the green. They each marked their ball and walked forward toward the hole to survey the area around it. The obvious challenge facing Sanders was that he needed to roll the ball to the hole, but at the same time, not run it too far by the cup.

For The Win

Sanders, looking first at the hole and then back again at the ball, proceed to take several glances back and forth before hitting his first putt. It stopped about 2.5 feet from the hole. The championship belonged to Sanders if he could negotiate the next putt. If he were to miss it, he would fall into a tie with Jack Nicklaus, who was already in the clubhouse waiting for him to finish. In the event that the two should tie, it would be broken by an 18-hole playoff the following day.

In preparation to hit what he hoped was his final putt of the tournament, Sanders placed his putter behind the ball. And then, as he had done before, he began to swivel eyes back and forth… to the ball, to the hole, to the ball, to the hole, to the ball, to the hole. And then, perhaps sensing that he had already spent more time than he should over the ball, he appeared to rush the putt once he’d settled over it.

The unthinkable happened.

Sanders missed the putt, letting it slide to the right below the hole. The following day, Nicklaus won the 18-hole playoff, ending Sander’s bid for his first and only major.

Did He Yip It?

And now to the point. Do you think Sanders yipped that final putt? The answer to that question would depend on how you define the yips, so let me help you. There are any number of people who say they have yipped a putt or that they have “the yips.” In fact, they are more likely suffering from poor mechanics that are exacerbated by performance anxiety.

“The True Yips,” as I define the condition, are only present when there is a visible muscular spasm in anticipation of striking the ball. And to the question as to whether Doug Sanders yipped the putt, I’d invite you to watch the replay on the internet. What you will observe as you watch him putt is that there is no visible spasm present at any point in his stroke.

Sanders just made the same mistake as any other golfer might who was playing with his friends on a Saturday morning; he didn’t start the ball on a line high enough above the cup when playing a left-to-right putt.

And so, for the record, Doug Sanders’ miss at the final hole of the 1970 British Open was not a “true yip,” but just a miscalculation of line and speed.

Rod Lidenberg is the author of a new book based on this experience treating students with The Yips. The book is entitled “The Yips: Dancing with the Devil, Rewiring Your System for Success.” The book will be released for publication sometime before the end of the year.

As a teacher, Rod Lidenberg reached the pinnacle of his career when he was named to GOLF Magazine's "Top 100" Teachers in America. The PGA Master Professional and three-time Minnesota PGA "Teacher of the Year" has over his forty-five year career, worked with a variety of players from beginners to tour professionals. He especially enjoys training elite junior players, many who have gone on to earn scholarships at top colleges around the country, in addition to winning several national amateur championships. Lidenberg maintains an active schedule teaching at Bluff Creek Golf Course Chanhassen, Minnesota, in the summer and The Golf Zone, Chaska, Minnesota, in the winter months. As a player, he competed in two USGA Public Links Championships; the first in Dallas, Texas, and the second in Phoenix, Arizona, where he finished among the top 40. He also entertained thousands of fans playing in a series of three exhibition matches beginning in 1972, at his home course, Edgewood G.C. in Fargo, North Dakota, where he played consecutive years with Doug Sanders, Lee Trevino and Laura Baugh. As an author, he has a number of books in various stages of development, the first of which will be published this fall entitled "I Knew Patty Berg." In Fall 2017, he will be launching a new Phoenix-based instruction business that will feature first-time-ever TREATMENT OF THE YIPS.

12 Comments

12 Comments

  1. David

    Dec 27, 2017 at 6:47 pm

    That is not a yip

  2. Stan

    Dec 27, 2017 at 3:04 pm

    Not the yips, a misread

    “But was it really a choke? Before Sanders took the putter back, the man who set the pin, Gerald Micklem, told those in the Members Room in the clubhouse that Sanders would miss it because he “won’t see the break because you can’t see the break”.
    Source
    http://www.nydailynews.com/archives/sports/old-st-andrews-article-1.878308

  3. peter

    Dec 27, 2017 at 1:17 am

    Yep, rushed the stroke and pushed it.

  4. Drbopperthp

    Dec 26, 2017 at 6:04 pm

    He choked, plain and simple.

  5. John K

    Dec 26, 2017 at 3:30 pm

    The instant the ball left his putter it appears he tried to guide it. Been there done that! I would call it uncertainty in his decision more then a yip!

  6. Michael

    Dec 26, 2017 at 2:12 pm

    See the guy quite often hitting balls at the range. He is the nicest dude in the world and talks to everyone about the game. I personally find it stupid to call this putt a choke when the hole before he hit one of the greatest bunker shots ever. Sure he might of screwed up moving whatever he saw in his line but it was one hell of an effort to get to that point. The fact is he should of played safer on his approach and played for par.

  7. Hugh

    Dec 26, 2017 at 1:43 pm

    Pretty sure you meant “peripheral vision,” not “periapical” unless he was lining up the putt with his teeth.

  8. Dan Retief

    Dec 26, 2017 at 1:11 pm

    I had always believed that Doug Sanders addressed that short putt then leant forward to sweep a pebble, or something, off his line and then went back into his stance and missed. I might even have read it in Sanders’ entertaining autobiography “Come Swing With Me.” The story went that when Ben Hogan, watching on TV in Texas, saw Sanders move to sweep the line he cried out, “step away!” Sanders didn’t and might have slightly altered his stance and alignment. However this is not shown in the clip you have attached. Did it happen? That little putt on the 18th at St Andrews to this day breaks to the right… wonder if poor old Doug at the last second thought he was lining up too far outside the left of the cup and, like the rest of us, self-corrected his stroke by slightly opening the putter face and pushing it to straight, thus it took the break and missed right. Agree that it was not a yip.

    • Frank Korfanta

      Jul 1, 2022 at 12:39 am

      Your assessment Dan is 100% correct! The author of this article fails to mention this critical error by Sanders. He didnt rush the putt or yip it, he failed to step off and re-align this challenging slippery left to rignt downhill putt. After he reached over brushed the pebble away or whatever it was he saw, he altered his stance just enough to change his original line. It never had a chance…sadly! Why he didnt step off and re-align the putt is the real mystery?

  9. John Grossi

    Dec 26, 2017 at 11:58 am

    Sorry, I cannot watch again that stroke.
    I truly believe he yipped that putt.

  10. Todd

    Dec 26, 2017 at 11:18 am

    Agreed, ball never started left of the hole like it needed.

  11. Pete O'Tube

    Dec 26, 2017 at 10:59 am

    Not quite a yip, but a shove with the right shoulder!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending