Opinion & Analysis
The Search For Hogan’s Secret
I love a good mystery. I love reading them, watching them and even writing them in my spare time. Many of the most wildly popular literary works involve the quest to solve history’s mysteries or the search for lost treasure, and cinematic forays depicting these adventures are often blockbusters. When it comes to history’s biggest mysteries, certain ones have been sought after more fervently, by more men, than almost all others. The Ark of the Covenant comes to mind, and The Holy Grail is an obvious contender. But amongst my ilk, the search for Ben Hogan’s Secret is undoubtedly foremost among the game’s modern mysteries. Enough passion, intrigue and pursuit surround all of these things that I’m not really sure what is most shocking: that none of them has actually been found, or that, unlike The Ark and The Grail, a movie hasn’t (yet) been made about The Search for Hogan’s Secret.
Now before I begin in earnest, I should concede that I’m treading dangerous waters here. A cottage industry has evolved around Hogan’s Secret, with no less than a gazillion swing zealots claiming to have uncovered it everywhere from in an abandoned locker at Riviera to in the last will and testament of a guy who used to pick the range at Fort Worth Country Club back in the 1950’s. Among those teaching, pondering, and pontificating on the mysteries of the golf swing, there are hordes of “Hoganophiles” invested in ways that span from emotionally to professionally to financially in their claims to Hogan’s treasure. And anyone else coming along making claims even slightly at odds with their own conclusions can invite swift and vehement reactions: calls of blasphemy, incompetence or worse. But I forge on, because if I can shed even a little light upon this on-going investigation, I’ll risk the abuse. All in the name of the greater good of the game.
So back to Hogan. For starters, his playing record inspires understandable awe. And when you consider the fact that he won more than half his majors after a near fatal and crippling car accident that prohibited him from playing in more than a half-dozen events a year for the remainder of his career, you begin to understand why he is so revered. In 1953, having won the Masters, U.S. Open and Open Championship, Hogan very possibly could have been the only person to have completed the modern Grand Slam if the Open and PGA championships hadn’t had conflicting schedules that year. And while he only won nine majors (compared to Nicklaus’ 18 and Woods’ 14), he won those nine majors in only sixteen starts between 1946 and 1953. He also only finished out of the top-10 once. Had the PGA not still been match play during his competitive career, requiring winners to play 36 holes in a day (something Hogan couldn’t do after his accident) it’s very likely he would have added a few more majors to his total.
In truth, it’s unsurprising that a stoic man like Hogan, with a nickname like The Hawk and a record such as his would leave behind a legend that went beyond his mere exploits on the links. It was in Life Magazine back in the 1950’s that Hogan first claimed to have discovered his elusive Secret. The change that allowed the struggling journeyman pro to harness his wayward hook, a shot that almost drove him from the tour, and go on an almost unprecedented streak of tournament wins that would ultimately see him hailed as one of the best players in history a decade later. And in the process that success, combined with his explanations for it in the years to come, would inspire decades of debate.
Now, like most golf professionals, I have my opinions about what I like to see in a good golf swing and the elements that are crucial to obtain a modicum of success. But I’m self-aware enough to understand that, as I said, these are to a degree just my opinions. One of the most beautiful things about the golf swing is that it’s short on absolutes. The number of different looking golf swings that have tasted major success in the history of sport is near uncountable. Tiger Woods alone won major championships with three very different swings and PGA Tour events with four, and still an armada of us who claim to know a thing or two about the motion debate incessantly about which one was best. If swings the likes of Jim Furyk, John Daly, Ray Floyd, Jim Thorpe, Lee Trevino, Arnold Palmer and Miller Barber can win at the highest level, it should truly give hope to the most unorthodox among us — while giving pause to the rest of us who say you have to do it a certain way if you want to be any good.
That being said (and understood), I’m as guilty as the next guy who coaches competitive golfers for a living of getting sucked into searching for Hogan’s buried treasure. I suppose it’s understandable seeing as how he cryptically mentioned at one point that it could be found in the dirt somewhere, but I digress. You see, whether it was in that Life article, various interviews, his book Power Golf, or the Immortal Five Lessons, Hogan actually left us some very detailed clues as to what he felt was most important when it came to swinging a golf club. But it’s what Hogan supposedly didn’t say that left the treasure hunters among us still looking under the couch cushions for that missing remote. Like a master chef who holds back one key ingredient when offering up the recipe of a famous dish, one that will keep it from ever being truly replicated by scores of imitators, we believe Hogan withheld something from the golfing masses. Something he would ultimately take with him to his grave.
Now, from my point of view, I think Hogan was actually a bit of a shy man, and one who didn’t mind remaining a bit of a mystery. It only added to his intimidation factor when it came to competition, and ultimately elevated the Hogan mystique. And a bit of intrigue as it related to his historic success wasn’t an all bad thing when it came to marketing the golf clubs and balls that Hogan occupied most of his post tournament golf years doing. I also believe that Old Ben wasn’t immune to possibly having a quiet laugh at all of our expense. Could it be that all that talk of the pronation of the wrists, the short left thumb, or hitting balls left-handed as a youngster was nothing more than a red herring? Something planted in the public consciousness by a man who wanted to throw us all off the scent? Hogan wouldn’t have been the first mystical golf guru to have done so, nor would he be the last, but there is one other thing to consider.
Is it possible that Hogan’s real secret was something he wasn’t himself quite aware he was actually doing? It is quite possible that the changes in grip, wrist position, or any of the other things Hogan claimed were his Secret might possibly have served as a distraction in and of themselves. Something that may have in fact aided, or complemented, what he was doing in this swing, but something that in a technical sense would have been actually quite inconsequential if he wasn’t already doing something else, something pretty much every other legendary striker of the ball has done as well.
In the 1960’s Hogan recorded a video for Shell’s Wonderful World of Golf in which he explained what he did in his golf swing. In it he described how he initiated the first move down with his lower body. This is what Hogan felt that he did, and if you look at slow-motion video of his swing you can certainly see that he does start moving his hips first, almost before he completes his backswing on some clubs. In fact, if you look at Hogan swinging a driver you can actually see the clubhead still moving backward as he initiates his hip turn in the forward swing.
The thing that Hogan didn’t articulate in the video, though, a thing he might possibly have not even been consciously aware of, was the reason he could initiate the forward swing with his lower body as much as he did was how low and connected his right elbow was to his right hip, and how it remained underneath the left arm not just to, but through impact. This is what nearly every great ball-striker does, including Woods, Nicklaus, Byron Nelson, Bobby Jones and even that legendary savant so revered by golf swing geeks, the quirky Canadian Moe Norman.
All those great golfers arrived in that position by various methods, but they ended up there just the same — like London cabbies who might not take the GPS recommended route to get you to Heathrow, but they get you there on time just the same. And whether it was Hogan, Nelson, Nicklaus, or Norman, when you combined that position with a little lateral hip slide just prior to impact, it allowed them to deliver the face of the club to the back of the ball with very little release of the hands into the hitting area. In this way, the club is squared not so much through hand or forearm rotation, but by the turn of the body, a reality illustrated by the fact that every great ball-striker’s hips and shoulders are about half-way turned to the target at impact.
Now I know the technocrats out there will decry this as an over-simplification of what Hogan and others have done, and I get that, but I do so for a few reasons. One, to point out that there are common similarities amongst great players. Two, to give an idea about which area of the swing is possibly most important to focus on if you feel you need to make a change. And three, to highlight the fact that despite those similarities, there is no one way to get there, as long as you ultimately do.
Hogan, whether it was intentional or not, wasn’t the first professional to articulate something about his golf swing that was a bit misleading. And the real problem with most golfers (and instructors) taking Hogan’s advice at whole cloth is that most players who attempt to initiate the forward swing with the lower body have arms so disconnected from their lower bodies that it causes them to come over the top and hit the ball form the outside, exactly the opposite of what Hogan claims it will do. You see, there’s this pesky little thing called your spine that connects your arms and shoulders to your hips. Most golfers, especially those of advancing age, aren’t nearly as flexible as the modern athlete. When they run out of available body turn in the backswing, they lift the club into position the rest of the way. This disconnects the upper and lower body, setting them up to have the upper body stuck behind the lower because the arms hands and shoulders can only resist so much of that hip turn before they cry uncle and follow along.
Having your arms connected to the lower body through the impact area not only allows you to strike the ball more directly from the inside, but allows you to square the club through body rotation. When the hips are too far in front of the upper body, the lower body often begins to move up and out of the hitting area before the club is in position to strike the ball. And as you get farther and farther from the ball and/or the club gets stuck open due to the arms and hands getting left behind, it forces you to cast or flip the club at the ball through impact in order to square it. This move sacrifices both power and consistency.
So what do we do? First and foremost, acquiring the necessary flexibility to complete a backswing by turning isn’t a bad place to start regardless of your age. Second, if you don’t have that flexibility at the moment, you may want to point your toes outward as Hogan did, allowing a bigger hip turn, and maybe even allow your front heel to come off the ground in the backswing like Nicklaus. The important thing is to try to get the club to the top more by turning than by lifting. And finally, if you’re in a position right now where your flexibility not only isn’t quite where you want it, and these adjustments still won’t allow you to turn the club back fully to the top without lifting it, then you just might need to start that downswing with the upper body.
What you say??? That’s not what Bantam Ben said! I know, I know, but one of the things I’m fond of telling people is, “The higher your right elbow, the higher your handicap,” especially on the way down, so kick-starting your forward swing by making sure your elbow tucks low and in front of the right hip prior to the initiating that hip turn can be the missing link that allows you to get it back underneath the left arm so you can strike the ball from an inside path again. It’s not what the immortal Mr. Hogan might have told you to do, but if you’ve been searching in vain for Golf’s Holy Grail of moves for a while now, and neither Mr. Hogan’s description, nor the multitudes of instructors claims of what his actual Secret was have turned out to be the genuine article, it just might be because Ben didn’t honestly know what his real secret was. And even though it was hiding in plain sight, his own description of what he was doing made it easy to be confused about where to look.
At least that’s my opinion, but just remember, it’s only an opinion. So… what’s yours?
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.
At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?
During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.
Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.
Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.
“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.
“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.
“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.
“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
Si Woo Kim WITB 2026 (May)
Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
Scott
Feb 7, 2019 at 6:27 am
Sir:
If Hogan’s right elbow was in front of his body then how do you explain that, in every photo & video in the world, his right elbow is still level with his hip at impact? Once the right elbow passes or gets “in front of the body” right hip you cannot make it stay there.
I know the answer, and most assuredly I can tell you that this whole “keep the arms in front of you” and “getting stuck” movement we hear on every telecast is NOT accurate at least in terms of BH swing.
The moment that elbow passes the right hip there is no moving it back, lol. And the truth is, you’re just an arm swinger when it happens, throwing the club at the ball with your arms, manipulating the clubhead with various goofy techniques. “Ohhh look at him use the GROUND, OMG he’s GOT it now” after the years of “Look st Jadon Day’s swing, he’s only turned his hips 11 degrees. OMG, LOOK at the power!!!” And the NEWEST *hot* verbiage, “swing left, swing left, that’s how Hogan did it. Or “Diverging Planes” lolz. I mean, seriously, come on now. Does anyone really think Hogan was trying to gouge his leading edge of the club by tilting his shoulders and…sheesh. These guys are charlatans. Again, there’s more than 1 way to hit a golf ball solidly but please leave (not you, sir, the hucksters) Mr. Hogan alone with your pontificating & flat out lies & stealing, using his name to profit.
Nobilo is the worst. But I digress.
You don’t have to swing like Hogan to be successful. Lots of funky stuff will work fine. But one thing is for sure, photos & videos don’t lie. I don’t claim to know “The Secret” but I know the answer to this puzzle & it’s not “sticking your arms in front of you” or “waiting for the club” or “sitting on your right foot” or “great timing” or “he had great hands”.
I’ll tell you this much, at least: they should stop focusing on his arms and hands and elbows and cupping and his fingernail size on his left pinky, because if you read it all carefully there’s one word that I finally discovered that elicited a whole bunch of different revelations.
Beginning in the 70’s I was a part of the whole Reverse C revolution, where everyone was trying desperately to figure out the puzzle of the right elbow and right hip.
Look at sequences of his swing backwards & try to figure out how he was able to get to those positions, and just know that it is. NOT “swinging left” omg what an abomination. I can’t even….
Really respect your writing and your teaching, please keep up the great work.
Bob
Dec 28, 2017 at 9:59 pm
I believe in Jim McLean’s 8 step swing, he describes that at impact the right elbow, right hip and right knee will be in alignment with the right elbow right in front of the hip. See the photo sequence above. Whether that was Hogan’s “secret” is another matter.
Caddy
Dec 27, 2017 at 10:49 am
I think he certainly knew what he was doing and feeling – likely more than anyone ever. You said,
“when you combined that position with a little lateral hip slide just prior to impact, it allowed them to deliver the face of the club to the back of the ball with very little release of the hands into the hitting area. In this way, the club is squared not so much through hand or forearm rotation, but by the turn of the body…”
That certainly kept the face from closing until after impact. The hip rotation being the 1st move from the top and mentioned over 40 times in Five Lessons, was huge in keeping the club from coming TOO much from the inside. His path was better by feeling that he rotated the hips 1st. Even if there was a little lateral slide it was a result of dynamic motion and not intentional. His intent was to rotate and that “fixed” his extreme in to out path. Keeping his right arm under kept his face from closing early. Once the path and the face were coordinated… he was MONEY!
Guia
Dec 26, 2017 at 4:18 pm
No, secret. He practiced his butt off. I love the way he keeps his arms close to his body.
Sid
Dec 27, 2017 at 12:47 pm
That’s the “secret”!!!!!! Practice, and more practice!!!!
Everybody wants that secret tip to avoid practice and physical failure.
Their solution?: Buy the latest greatest new equipment. Losers all!!!
RBImGuy
Dec 26, 2017 at 2:55 pm
“it just might be because Ben didn’t honestly know what his real secret was.”
If you ask me that was it.
If hee really knew then his explanation would make someone else able to repeat, he wasnt able to.
I am however able to do that, repeat and teach the same “the real secret” to the golf swing
Kelvin
Dec 25, 2017 at 9:20 pm
I believe Hogan’s secret was that he worked out the Trackman secret that no one knew…that the face controls the start direction and the path to face creates the curve. He used to practice behind a tree at Shady Oaks curving the ball. Armed with that knowledge he built himself a cut swing that he knew he could trust.
Ray Bennett
Dec 24, 2017 at 8:02 am
Not sure why people are so obsessed with Ben Hogan’s secret. To me he was a journeyman pro who gave his all to work out a golf swing that would earn him and his a comfortable living. He wasn’t a gifted athlete the likes of Sam Snead and Coy who used their athleticism to swing the club the easy way. Hogan swing the club differently which he described in the introduction to “Five Lessons….”. He pronated the left arm fully in the backswing and supinated it early during the downswing resulting in a hold off release with a stable clubface through the impact zone (referred to as a shut to open release where the clubface has minimal rotation coming into impact and beyond). He needed to practice many hours every day where Snead and Coy did it the easy athletic way. I guess we pay homage to those who give their guts and all to succeed in their endeavours.
Mj
Dec 24, 2017 at 12:07 pm
Pronating and supinating means rotating the forearms.
There is no hold off move.
move.
.
Saved Photo
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?
Benseattle
Dec 25, 2017 at 7:58 pm
Sorry… does anyone have a clue as to who this “Coy” is?
Ray Bennett
Dec 26, 2017 at 3:14 pm
The hard way to swing a golf club is to consciously rotate the clubface open to it’s maximum during the backswing and square it up during the downswing with minimal rotation through impact and finish with the clubface open – which is what Hogan did. His swing was powered by tremendous body rotation.
LarryG
Dec 23, 2017 at 2:51 am
If the truth be known, Hogan’s “Secret” is unique to his body anatomy and nobody else. Trying to imitate Hogan’s swing and hoping something magical will happen is foolish, and rather futile too.
SK
Dec 23, 2017 at 3:00 am
Hogan’s real secret was his flat ‘duffer’ cap that he always wore and the cap centered his swing down through his body into the ground. Soooo obvious.
roger
Dec 23, 2017 at 2:44 pm
LOL
Sid
Dec 27, 2017 at 12:49 pm
No… the secret is the belt that holds up his pants!!!
If your belt isn’t exactly right your pants will mess up yer swing!!!
Mj
Dec 23, 2017 at 5:38 pm
What part of his anatomy was different than anyone else’s. The only successful instructors have systems. He told his secret in the article and repeated it through the years including on video.
LarryG
Dec 24, 2017 at 1:51 am
Hogan had exceptionally big and meaty hands and popeye forearms… and he was rather short, like 5’7″…. and he was not obese with a belly hanging over his belt like most men I see on the golf courses.
Caddy
Dec 27, 2017 at 10:53 am
The principles are the same. The more you stay connected and turn the more efficient your swing and ball-striking will be. If you use a lot of hands and arms, you had better have good hand eye coordination, timing and sheer talent.
Rich Douglas
Dec 22, 2017 at 11:19 pm
Hogan was–and is–the greatest perpetrator of advice leading to slicing there ever was. He battled a hook for most of his early career. The methods he later proffered were a result of his overcoming the hook. He hit a slice to negate the hook.
Do not follow that.
If you want basic instruction on the swing, I recommend “Getting Back to Basics” by Tom Watson, “Five Fundamentals” by Steve Elkington, and/or “Swing Like a Pro” by Ralph Mann. Stay away from Hogan at all costs.
LarryG
Dec 23, 2017 at 2:41 am
HERESY!!!! Hogan and even Homer are sacred names in the world of golf swing understanding and to desecrate their names will get you a forum fatwah …!!!
Mj
Dec 22, 2017 at 7:52 pm
Read the top right of the life magazine cover it says Hogan tells his secrets. Tell the secret means this a secret which is in the article
Not this might be his secret.
LarryG
Dec 23, 2017 at 2:43 am
No no… it’s buried in The Amazing World of Insects article…!!!
CB
Dec 22, 2017 at 6:14 pm
The only secret is that he had to hit thousands of balls just to maintain his swing.
LarryG
Dec 23, 2017 at 2:46 am
… and that’s what weird Moe “Pipeline” Norman did while proclaiming he he was the G.O.A.T. swinger of the golf club, at his demos and on his youtube videos too!!!
FG
Dec 22, 2017 at 4:46 pm
Jim Furyk’s right elbow isn’t connected to his right hip at all so that must means he’s a terrible ball-striker, right? Shooting 58 and 59 with a bogey, how bad is that?
roger
Dec 23, 2017 at 2:46 pm
It’s painful watching Furyk’s loopy swing.
Wizardofflatstickmountain
Dec 23, 2017 at 6:21 pm
Yeah, totally gross and an offense to my eyes.
That swing has produced over $67MM in earnings.
I’m sure your swing looks like a poem wrapped in a rainbow.
roger
Dec 24, 2017 at 1:57 am
You are correct when you say you are sure my swing looks like a poem wrapped in a rainbow… 99.9 mph too ….!
HennyBogan67
Dec 22, 2017 at 2:24 pm
Nice article which reveals absolutely nothing! The secret is not in the downswing but how Hogan got to the top with his left wrist cupped. I think I found it and won’t reveal it here but ask yourself how did he go from a flat wrist at the 9 o’clock position to a cupped one at the top. The secret is always in the hands. Ben’s was miles ahead of everyone’s. If you figure it out, it will take you 3 swings to improve your ballstriking exponentially. The secret allows me to play Mizuno MP-4’s at 62 years old and to rip every iron in the bag with a tiny draw. Good luck, it’s worth the effort.
Ur_A_Bogan
Dec 22, 2017 at 5:12 pm
Wow dude seriously, do you not realize the absolute hypocrisy in your comment. “This Bogan goes on and claims he knows about Hogan’s secret but actually reveals nothing!” As you directly follow that with a sentence about how you’ve found Hogan’s TRUE secret, and yet you just can’t tell us plebs about it here. Get over yourself.
roger
Dec 23, 2017 at 2:51 pm
A cupped wrist at the top suggests that the ligaments on the palm side of wrist are weak compared to the ligaments on the top of the wrist. These are the finger ligaments that go through the carpal tunnel and then into the elbow.
The unequal ligament strength causes the wrist to cup when the club lever at the top goes into reversal.
A flat wrist is anatomically neutral while a cupped wrist is in palmar extension.
Marnix
Dec 22, 2017 at 1:09 pm
Thanks for this carefully written insight. Whether your observation of the low right elbow happens to be ‘the secret’ or not is somewhat irrelevant, but your explanation on why it is important will certainly be helpful to many. Coincidentally or not, this is exactly what I have been working on for the past 6 months and my ball striking has improved and my scores are inching lower.
Frank
Dec 22, 2017 at 11:53 am
When I stated in golf 50 years ago I struggled until
I read the first Hogan book. I was hooked on Hogan and fought a slice forever. I even practiced the Hogan grip for hours in my spare time. I took lessons, lots of lessons, and read every other theory (and tried them out) always coming back to Hogan. Finally after retirement and all of my flexibility and strength gone with my youth I looked at the Hogan swing sequence then Nicklaus then Trevino then all of my past heroes swings and picked up a pen flashlight put my Hogan grip on it with the light on mimicking the butt of the grip and traced my swing slowly on the rug. I transitioned to a strong grip, a 10 finger grip , a weak grip and found that if I traced the in to out swing I would come to impact in a square position. What was really surprising was my right arm position looked like Hogan’s Eureka. I’m now breaking 40 constantly and with less effort. At age 78 I think I got it.
roger
Dec 23, 2017 at 2:43 pm
So you only play 9 holes?
Do you walk and push a trolley or carry a bag… or do you ride a cart?
toyzrx
Dec 22, 2017 at 11:52 am
Probably wasn’t anything ground breaking but was a personal swing key he held which he did not want to share with anyone. Maybe he wanted to covey to us in silence that there was not such things as secrets in golf swing or golf period.