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Opinion & Analysis

The Mystery Behind the Mulligan

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Twenty years ago, I played a lot of golf with a guy we had nicknamed “The Best Mulligan Player in Golf.” He’d perfected the art by keeping an extra ball in his front left pants pocket and incorporating a reach for it into his cut short follow-through before his first ball had even hit the apex of its flight. It was a near seamless (and shameless) motion that allowed him to hit again without even slowing play. The thing that constantly amazed me, though, was not his rapid re-load and ability to get off successive shots in a manner that might have rivaled the supposed prowess of Lee Harvey Oswald, but how his mulligan was always so good following a shot that was so bad just an instant prior. How could the same swing that had produced a snap hook or a dead block 40 yards offline seemingly find the middle of the fairway, or drop a ball a foot or two from the pin with relative ease the next?

Now were he truly unique, I’d suggest we bring him in to a lab somewhere to be studied, but truth be told, he’s not alone. Whether you call it a mulligan a breakfast ball or just a plain do-over, golf’s most redemptive invention often seems to have an almost magical way of showing us glimpses of the hidden aptitudes inside each and every one of us that are just waiting to be released… but does it? Because if it’s really as easy as just dropping a second ball, then maybe it’s long past time we studied its origins, how it has become so pervasive, and what we can all learn from the mystery behind the mulligan.

The term mulligan came into regular use somewhere between the 1920s and the 1940s in the U.S. There are two generally accepted theories of the term’s origin, which are both credible and particularly notable because it appears that mulligan is the only regularly used golf term named after a particular person or persons. One of those persons was a Canadian amateur by the name of David Bernard Mulligan, a prominent former member of Winged Foot Golf Club in New York. As the story goes, Mulligan would drive his regular foursome to the club back in the 1920s. Upon arrival, Mulligan always complained about the fact that his hands were numb from navigating the rough and bumpy roads along the way. On one such day, he teed up a second ball on the first tee, declaring he was hitting a “correction shot” after a particularly poor drive. His playing partners asked him what he would call that. “A Mulligan,” he said, and his foursome all laughed. Considering the circumstances, they agreed to let him go ahead and play the second ball.

After Mulligan and his partner ended up winning the match by a shot, there was some discussion about the second ball he had played, and the resulting agreement was that henceforth you could play a second ball from the first tee if you didn’t like the first one. Once other members heard about the practice, its use spread along with the story to the point that Mulligan was even interviewed about it a generation later.

Despite that well-chronicled story, there is at least one other that apparently has enough merit that it’s proudly noted on the responsible club’s website. John A. “Buddy” Mulligan was a locker room attendant in the 1930s at Essex Fells Country Club in New Jersey. Mulligan was apparently often sucked into money games with assistant professional Dave O’Connell and Des Sullivan, the eventual golf editor of the Newark Evening News, during the week when few members were around because of The Depression. One afternoon, after hitting a poor opening tee shot, Mulligan begged his partners to be given another shot since they had been practicing all morning and he had not. After receiving a pardon for his poor opening tee shot, Mulligan proudly bragged to his members in the locker room for months about having negotiated the extra shot. The members apparently loved the idea so much they began giving themselves Mulligans, and Sullivan subsequently began using the term in his pieces in the Newark Evening News.

Now as interesting as those stories are, and whether or not either of the latter two is the true origin of why most of us now call our desire to re-hit certain shots now and then a mulligan, I believe the reasons why we hit those first shots so poorly and why we so often hit those second shots better a much more intriguing line of conversation. And if you’ve read this far, I’ll assume it has more to do with learning how to capture some of the magic of the mulligan on that first shot, rather than anything to do with my gifted story-telling.

Well, first of all, the reasons each of us hit poor shots on the first tee and elsewhere are obviously as numerous as the stripes on the balls of the driving ranges of the world. Fear, nerves, unrealistic expectations, unreliable swing mechanics, pressure, mis-placed focus, a lack of confidence, failure to commit to the shot, failure to trust our swing, an inability to stay in the present, being overly attached to our out-sized egos, and a laundry list of other things can each individually be enough to cause a poor golf shot. And when you combine two or more of these issues together, you can have a wicked combination that makes it no small wonder that we actually manage to ever hit that first shot well.

The most obvious reason we perform better when we reach for a mulligan is that, other than unreliable swing mechanics, most of those excuses, contributing factors, and conditions for why we hit poor shots initially are either absent or at least much diminished. And if you need the ever-present potential of being able to drop a second ball to hit a decent golf shot now and then, for better or worse, your problems on that first shot are more mental than mechanical. Like the guy or gal who has won the U.S. Open three times on the driving range, but who suddenly slices it into the woods like Judge Smails once it actually counts, if we struggle with executing once the spotlights are on, the pressure is mounting, and or when it’s time to actually start counting all those ill-fated attempts then we need to start this journey by taking a hard look inward. And if you’re the type who plays with a second ball in your front pants pocket to help relieve some of that pressure, while you may be on the course, in a sense, you’ve never even left the range.

Before taking that inward glance, though, I need to say that when I first set out to write this, I had intended to offer a few strategies, backed up by the latest neuroscience, to help you get things right the first time. Some simple mindfulness practices that I use with students every day can really help tone down that mental-space junk we tend to have floating around in our heads that contribute to the problem. Along the way, though, I’ve come to a couple of conclusions.

  1. Just as the reasons for why you struggle on that first shot are individual and varied, so are the potential fixes and diving into those waters in this brief space would force me to paint everyone with too broad a brush to remotely do it justice.
  2. There is one element to this that is nearly universal, and so incredibly basic about our love/hate relationship with the mulligan and how it effects our psyche that I think it gets instinctively overlooked… how it reinforces our belief in the better golfer that resides somewhere deep inside us all.

So when it comes to that inward glance, we need to start by making sure we’ve taken an honest look at all those mulligans to ensure we aren’t viewing them through the rose-colored lenses of self-delusion. Is that second ball really always so magical? Have we, without being aware of it, mentally discarded all those times when our mulligans weren’t all that special because we so want to identify with those times when it was? Could our desire to identify with that mysteriously talented golfer we believe is somewhere inside of us resulted in us unintentionally deluding ourselves into believing that the only thing standing in the way of letting that better golfer out is ourselves?

Maybe our true first step needs to be a re-examination of that storyline running inside our heads to see if it’s actually grounded in fact. Have we truly put in the work? Have we even once performed to the standard we’ve been subconsciously holding ourselves to? That little voice in our heads gets awfully loud in moments of pressure, but is it even louder when it’s scolding us for not performing up to what we’ve deluded ourselves into believing is our true ability?

Now please don’t confuse what I’m saying here as a cry to collectively lower our standards. If you read my article on club championships you know I think in many ways they need to be raised, and belief in our potential is a fire I want to stoke, not extinguish. That belief and the hope it instills in us is the biggest part of what drives us to improve (what pays my mortgage), and, like that one good shot on the last hole, is truly what keeps us coming back. We need to be realistic, however, and make sure we’re not confusing belief in our potential with the belief that we’ve done everything we can and should do to live up that potential.

So what the mulligan may ultimately represent is not just our desire to score better, but to be better, and prove to ourselves that given the right set of circumstances we can. Most of us have come to terms with the fact that something, something related to how we’re handling pressure, the spotlight, or even the maddening specter of not living up to our true potential is getting in the way with letting the true golfer that lies buried somewhere deep inside of us out. And a big part of why we keep at it, day after day, round after round, month after month, year after year, is to discover that missing link between the golfer we are, and the one we know we can be.

So where do we start the search? Well, the first place you need to look is at your expectations and make sure they are in line with your abilities. And if those abilities aren’t truly up to the level of your expectations, then I’d like to selfishly suggest a visit to your local PGA Pro. Just remember, the secret to any self-improvement, like Ben Hogan once said, is nearly always hidden in the dirt of a little hard work.

Second, believe in your ability, if you’ve done it even once before you have the ability to hit that ball right the first time, even if it’s not every time, and don’t let that little voice get too loud at times when you don’t.

Next, take the temptation of that second ball out of your front left pants pocket or wherever else it might reside. The security blanket that little escape hatch has been providing and the temptation to use it just might have been at least part of the problem all along.

And finally, if circumstances (and the rules) dictate that you must hit a second ball, instead of declaring it a mulligan, a breakfast ball or whatever else you may have referred to it in the past, try calling it what the Scots do… three from the tee.

Mike Dowd is the author of the new novel COMING HOME and the Lessons from the Golf Guru: Wit, Wisdom, Mind-Tricks & Mysticism for Golf and Life series. He has been Head PGA Professional at Oakdale Golf & CC in Oakdale, California since 2001, and is serving his third term on the NCPGA Board of Directors and Chairs the Growth of the Game Committee. Mike has introduced thousands of people to the game and has coached players that have played golf collegiately at the University of Hawaii, San Francisco, U.C. Berkeley, U.C. Davis, University of the Pacific, C.S.U. Sacramento, C.S.U. Stanislaus, C.S.U. Chico, and Missouri Valley State, as men and women on the professional tours. Mike currently lives in Turlock, California with his wife and their two aspiring LPGA stars, where he serves on the Turlock Community Theatre Board, is the past Chairman of the Parks & Recreation Commission and is a member of the Kiwanis Club of Greater Turlock. In his spare time (what's that?) he enjoys playing golf with his girls, writing, music, fishing and following the foibles of the Sacramento Kings, the San Francisco 49ers, the San Francisco Giants, and, of course, the PGA Tour. You can find Mike at mikedowdgolf.com.

12 Comments

12 Comments

  1. Koyote Ken

    Jul 11, 2016 at 4:34 pm

    My foursome calls them simply “DCT’s”………..
    Stands for “Don’t Count That!”

  2. Powder skier

    Jul 8, 2016 at 7:00 pm

    Now please explain why the maker of a hole in one buys drinks

  3. Devin

    Jul 6, 2016 at 12:54 pm

    “The thing that constantly amazed me, though, was not his rapid re-load and “ability to get off successive shots in a manner that might have rivaled the supposed prowess of Lee Harvey Oswald”

    Really?

    • No WMD

      Jul 6, 2016 at 1:38 pm

      I know, right? The exaggerations of these writers make them sound so pedestrian and immature

  4. alexdub

    Jul 6, 2016 at 11:27 am

    I love these types of articles here. Good research and great write up, Mike.

    • mike dowd

      Jul 6, 2016 at 11:57 am

      Thanks Alex. Glad you enjoyed it. It’s amazing how when it comes to golf so often that the more things change, the more things stay the same. While they might not have been called Mulligans or Breakfast Balls before the 1930’s, I’m sure people were still taking them. 🙂

  5. RG

    Jul 6, 2016 at 9:56 am

    Breakfast ball, gotta love’em.

    • Double Mocha Man

      Jul 7, 2016 at 11:32 am

      Don’t forget the Lunch Ball, for the back nine. The Happy Hour Ball if you bring an adult drink onto the course. The Appetizer Ball, the Dinner Ball, the Dessert Ball, the After-Dinner-Cigar Ball and the Twilight-I-Didn’t-See-Where-That-Ball-Went Ball. It just depends on what time of day and in what situation you need to hit a second ball. BTW, one man scrambles are perfect for those who like to hit a second ball.

  6. Tom

    Jul 5, 2016 at 1:48 pm

    I apply the same ” do over” principle to relationships. That’s why I’ve been married three times….lol

    • Philip

      Jul 5, 2016 at 3:14 pm

      Darn! You got me by 1/2 – I’ve only been married 2 1/2 times – lol

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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