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Opinion & Analysis

Is a PGA Golf Management program for you?

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Editor’s note: Henry Stetina is the Program Coordinator for the PGA Golf Management Program at New Mexico State University.

You’re a senior in high school, and if you’re anything like I was, you’re scared, nervous and uncertain of what to do next. Assuming that you love golf, I am going to guess that you’ve probably dreamed of playing golf in college and ultimately playing on the PGA Tour. As good as that sounds, unfortunately for most of us, it is just that: a dream.

I believe in following your dreams, but the chances of actually making the PGA Tour are very slim from a statistical standpoint.

So now what? What are you going to do with your life and/or college education? Well, there is still hope for being around the game that you love, while simultaneously making a comfortable living. Becoming a PGA Golf Professional who manages the operations of a golf facility, coordinates tournaments, merchandises and gives golf lessons is a viable option for anyone with a passion for golf.

The Program

The PGA Golf Management University Program is a 4.5-year program, offering students the opportunity to earn PGA membership while earning a bachelor’s degree in a field relevant to the golf industry. Students complete Levels 1, 2, and 3 of the PGA’s PGM Education, 16 months of internship under direct supervision of a PGA professional, and the PGA’s Playing Ability Test, thus earning membership into the PGA of America upon graduation and eligible employment.

Hebron Seminar

Pictured above: PGA Hall of Fame instructor, Michael Hebron, hosts teaching seminars for PGA Golf Management students.

Not only do students complete the necessary coursework for the PGA, but they also have access to seminars taught by some of the industry’s leading experts in teaching, club repair, rules of golf, club management, and other specialties within the golf industry.

The program provides students with hands-on experience teaching golfers of all levels, through group and private lessons, as well as learning how to fit and repair golf clubs, including re-gripping and re-shafting. Many of the university programs have teaching facilities that are equipped with the industry’s leading launch monitors, video equipment, and motion analysis software, which teaches students how to utilize technology for teaching and club fitting.

While a large part of the curriculum is based on developing golf instructors, students also have the opportunity to better their own games through player development programs taught by expert golf instructors and tournament programs that allow students the opportunity to test their game in competition.

PGAMschool

Winners of the PGM “Ryder Cup” Trophy

The Mentor

One of the most useful resources for the students is the faculty and staff who run the PGA Golf Management Programs. The directors are educated and respected within the golf industry, and their relationships and expertise help turn students into professionals.

[quote_box_center]“The opportunity to help mold these young students into professionals and find out what they want as a career has been gratifying and challenging,” says Pat Gavin, PGA member and Director of the PGA Golf Management Program at New Mexico State University. “Most students come to NMSU knowing they love golf, but my job is to help them decide that they want the golf industry as a career.”[/quote_box_center]

Gavin-with-Students

NMSU PGA Golf Management Program Director, Pat Gavin, playing golf and mentoring his students.

The Student

Soup Kitchen

As an incoming freshman, you can expect to complete the Qualifying Level and begin Level 1 of the PGA’s PGM Education. This includes, but is not limited to: Intro to the PGA Golf Management Program, Constitution of the PGA of America, Rules of Golf, Business Planning, and Customer Relations. At the completion of freshman year, students embark on a three-month internship at a green-grass facility under the supervision of a PGA member.

Note: 99.9 percent of internships are paid internships, and many include free housing. Students are never expected to work without pay.

Gavin Classroom

Above is a typical classroom setting for the PGA Golf Management Program.

Most PGA Golf Management Programs use a schedule where students attend school in the fall and spring, and then begin an internship during the summer.

Many students get the opportunity to teach junior golf clinics as well as group and individual lessons for adults while on internship. Students also get the opportunity to meet leaders in the golf industry and influential people in the business world.

The Alumni

Kelbel Cup 2013

One of the greatest benefits of the PGA Golf Management Programs is its fraternal-like atmosphere, and the networking opportunities that are associated with it. After graduation, many students will pursue a career in the golf industry.

[quote_box_center]“I receive emails on a daily basis regarding job openings, and I immediately forward them to our database of over 700 alumni and 150 current students,” Gavin says. “We pride ourselves on 100 percent job placement on internships as well as permanent positions upon graduation.”[/quote_box_center]

Questions to Ask

Q: What degree will I earn, and does this degree carry any weight outside of golf?

Some universities offer degrees in Business, while others are in Hotel, Restaurant and Tourism Managment (HRTM), or even in Parks and Recreation.

Let’s say that you complete the PGA Golf Management Program, and five years into your career you realize that the golf industry isn’t for you. At that point, the degree becomes really important. Changing careers and getting a new job may be dependant on the degree that you earned in college. Also, there are some universities that don’t even write “PGA Golf Management” or “golf” anywhere on the diploma. This is to protect the graduates in the event that he/she wishes to make a career change and leave the golf industry.

Q: Can I become a golf professional without entering this program?

Bill Cioffoletti

PGA Master Professional, Bill Cioffoletti, speaks to PGA Golf Management students prior to the 2014 PGA Jones Cup

If PGA membership is what you seek but you don’t like the idea of a 4.5-year university program, there is another option. You could enroll in the PGA apprentice program, go through the same curriculum as the university program and earn PGA membership. This a great option for individuals who already have a college degree. A disadvanage of the aprentice program is that it does not come with the networking opportunities of the PGA Golf Management Program, and it requires going to the PGA Education Center in Florida to attend various seminars.

The Decision

For all you high school students, ask yourself a simple question: “What job will allow me to look forward to going to work every single day?”

If it’s golf, then maybe you should consider a career in the golf industry. It will keep you connected to the game that you love and allow you to share your passion for golf with others.

For more information regarding the PGA Golf Management Program, click here.

Henry is a PGA member and TPI certified golf instructor. Employed by New Mexico State University, Henry spends the majority of his time teaching the PGA Golf Management curriculum. He specializes in teaching golf instruction and player development. Henry also coaches a handful of amateur, elite junior, and professional golfers. GolfWRX Writer of the Month: June 2014

28 Comments

28 Comments

  1. Tom Wishon

    May 7, 2015 at 11:13 am

    Anyone seriously considering a career in the golf industry via the PGA has to be VERY careful today to diligently investigate their chances for being able to land a good paying position with good job security and opportunity for advancement. There are so many things going on today in the golf business that all add up to the fact that it has become very difficult to make a good living as a PGA professional.

    The drop in participation in the game means fewer golfers are playing fewer rounds in total and there is nothing on the immediate horizon to indicate this is going to change anytime soon. More courses are closing each year than are opening. More and more course owners are choosing not to hire a PGA professional to run their operation. More and more course owners are also taking more things away from the position of head pro. The days of the pro owning the shop, getting 100% of his lesson money, getting a cut off the cart revenue, etc are dwindling. And at present there are more PGA members than there are positions for the pros at golf facilities.

    No question those who do complete a PGM degree program have a better chance because of the higher level “pedigree” this gives them. But unless you have very good contacts at very successful golf facilities to get your foot in the door, it’s not really the best time for a person to try to jump in new to become a PGA member with a good head professional position.

    Sorry to be Johnny Raincloud on this because there is no question the PGM programs are so good in terms of training people to be the best club professional they can be. It’s just not a great time for goof paying jobs in this field.

  2. Tara

    May 6, 2015 at 2:40 pm

    @mike…
    if you do the research, the % of college graduates employed within 6 months after graduation hovers around 60% and that employment may not necessarily be in their field of study. The rate for graduates of PGA Golf Management programs seeking employment is nearly 100% and their compensation equals if not exceeds the average wage for a graduate just out of college. Nearly all of the management level jobs for golf faciltiies are not going to be found on Google but a PGA Member-only search engine portal.
    In the state of Florida, golf provides $6 billion of direct revenue to the economy, that is 2nd only to Mickey and the amusement arena.
    If you calculate the number of facilities at 15,000 and our membership at 22k, that’s approximately 1.5 PGA pros / facility and many sites employ beyond that number.
    There is no doubt that STEM education is valuable and provides good compensation post grad. However, you should look at the incoming test scores on the math component of standardized tests, it is not promising. Millennials are not necessarily all going to gravitate nor qualify for those types of jobs.
    I suggest you spend a day in the shoes of a PGA professional of a busy daily fee or upscale private club and you will find that we are not lazy by any stretch.

    • mike

      May 6, 2015 at 5:31 pm

      Don’t make stuff up for the sake of argument. I don’t consider working at golf shops, golf ranges, etc as jobs that require or necessitate a 4-5 year college degree. 100% employment is a blatant lie. There are 15,000 golf courses but the vast majority are small operations where they need nor can afford a PGA pro on staff. Even if you have low incoming math scores, working hard for a year or two can easily get you into a STEM related field. If STEM is not up your alley then there are plenty of other choices you can make contrary to what many think in the US. Guess what the PGA of America CEO was before??? LAWYER…

  3. Jordan

    May 5, 2015 at 12:02 pm

    As a graduate of Arizona State’s PGM program, I can tell you that there is nothing ‘irresponsible and lazy’ about the program as described above. Earning a bachelor degree while affiliating yourself with the PGA of America is a great accomplishment. Students in this program sacrifice a significant amount of time at their internships while most college students take their summers off. As an employer, why wouldn’t you look to graduates of the PGM to fill managerial positions at some of the top golf facilities? In addition to the connections you make within your PGM program, think about the connections within the membership at the golf clubs you will be employed at, you will be rubbing elbows with some of the most successful business men/women in the world. If you love the game of golf and want to begin a career following your passion for the game, the PGM program is certainly a great option to consider.

    • mike

      May 5, 2015 at 8:32 pm

      Go search on any job site and tell me how many hits you get with keywords golf or pga. If you happen to get a hit, can you tell me the salary range? Spending 4-5 years of your life and $100K – $200k in tuition for a degree that probably won’t get you a job. Even in the remote chance you do get a job, the salary will be so low you will still be paying off that college loan well into your thirties. If you want to rub elbows with successful business men/women, why don’t you just become one yourself…

      • Xander Walsh, PGA

        May 5, 2015 at 8:54 pm

        Don’t need to do a Google search. Salary range starting out if you work year round is in the 22-33K range. Not great, but read on. Ferris State PGM gets plenty of places looking for alumni from the program and that gets posted for our alumni. The PGA has job postings just for people affiliated with the PGA. Neither will be found on this Google you speak of. I spent 4.5 years of my life in school and on internships. Cost was about $70K and I owe about $40K back. I am, however, a Class A PGA member right out of school and going through the PGM programs is the fastest way to obtain PGA membership. I can’t speak for the other schools, but graduating as a Ferris PGM student it’s not a matter of IF you get a job, it’s where.

        • mike

          May 5, 2015 at 9:38 pm

          I never mentioned Google search. PGA job postings can be viewed by anyone who registers on the site and the pickings are slim at best. There’s a place for PGA Professionals in this world but definitely not as a 4 year college degree program. There are about 15,000 golf courses in the us. Do you really think that number can support the number of graduates? Also, how many of those courses are desirable places to work at? There are probably less than a 1000 that are top tier facilities and how many Ferris PGM graduates work at those places? You probably want to add golf ranges and golf stores but I don’t believe you go to a 4 year college to work at those places.

          • Xander Walsh, PGA

            May 6, 2015 at 9:45 am

            There are plenty of jobs in the industry besides golf courses and plenty of good jobs at places that are not top tier courses. If becoming a PGA Professional is what you want to do and you don’t have a college degree, PGM is the best way to go. I do know a pro who did not get a college degree and went through the apprentice program to earn his PGA card. He’s a head pro at a top tier facility, but it took him a long time to get to that point.

  4. Mark Reischer

    May 5, 2015 at 11:41 am

    Glad to see lots of PGA professionals posting and commenting!
    A friend of mine who has been a member for over 20 years made an interesting point about the “other” golf training programs which made sense to me:
    “The PGA of America and PGA Class-A’s should not support or give credit towards those other programs. They aren’t accredited by the PGA and directly compete with jobs that a PGA member could have had. I don’t understand why any Class-A professional would become a teacher at those schools because you are part of an organization and we have to look out for each other. Those programs don’t support the PGA of America, they directly compete against us. Any Head Professional or Class-A in a position of management (or that hires people) should not be hiring anybody who did not come from a PGM school/went through or going through the PGA program.”

    Again, made sense to me. Thoughts?

  5. mike

    May 5, 2015 at 2:55 am

    If you are senior in high school and love golf? It’s not too late so start studying hard in anything related to STEM, then work hard and save your money. As long as you are disciplined, you should be able to start enjoying the fruits of your labor (like playing golf for fun at very nice courses) as early as when you turn 30. Spending (actually wasting) 4 – 5 years in college to become a PGA professional? Not a good idea. Actually, it’s irresponsible and lazy. I know it sounds great that you do “golf” stuff in college but really think about your future. Do you want a job that will get you “at most” about 30k – 50k a year + some free golf? Leaders in golf are exclusively former lawyers. Leaders in the golf industry are mostly businessmen, financiers, entrepreneurs, and engineers.

    • Andy Nelson PGA

      May 5, 2015 at 10:04 am

      Graduating with a Bachelors in Business Administration I do not think for a second that I “wasted my time” as you sincerely quoted in your response. There are actually people in this world that choose to follow their dreams and work hard at it to make a decent living. Plus there are countless PGA Professionals pulling in six figures a year. Also there is no guarantees in the job market these days, and your debate with studying STEM, I have an older sister that studied engineering at Boston University, Purdue, and Notre Dame and she still cannot find employment.
      Please think twice before offending the people that truly embrace and love this game enough to devote the better part of their lives to grow the game.

      • mike

        May 5, 2015 at 8:07 pm

        You have an older sister that went to 3 different colleges? Did she graduate any of them? 90% of those who graduates with an engineering degree get jobs immediately out of school and the rest get a job at a later time. Just go to monster.com and search “PGA” or “GOLF” and take note of how few jobs there are. Now go to monster.com and search “ENGINEERING” or “PROGRAMING” and take note of numerous results you will get. Average starting salary for a junior programmer (with absolutely no experience) is $75K – $90k and the average salary for a senior programmer is about $250k. Another important point is that there are plenty of these jobs available. Compare that to PGM and Business Administration type jobs… First of all, there aren’t many jobs available. Even if there are available jobs, you need experience and/or connections. Six figures? You may know a few that make six figures but that’s not the norm (and you know it!). Guess how much those PGA Pro’s at Dick’s were getting paid before they got laid off?

      • mike

        May 5, 2015 at 8:49 pm

        Your older sister went to 3 different colleges? Did she graduate any of them? 90% of engineering graduates get a job immediately after college and the rest eventually find a job at a later time. You may know of a few PGA Pros that pull in six figures but that’s definitely not the norm (and you know it). Average starting salary for a junior programmer (with absolutely no experience) is $90k. Average salary for a senior programmer is $250k+++. Go to any job site and you will see thousands upon thousands of job openings that are STEM related. Unlike many PGM relate jobs where you need to “know” someone or have some connections, STEM type jobs are purely based on your skills.

      • Andy

        May 6, 2015 at 10:36 pm

        Three different schools, one for her bachelors, the next school masters, finally the third PHD
        Just wanted to clarify.
        I also agree with you that you definitely do not need to attend a PGM school to work in the business, however the road to being able to support yourself in this field can be a lot tougher if you don’t.
        I appreciate your input and I can say that a career in the golf business isn’t for everyone but it can be a real blast for the select few that have the right determination and passion for this great game we all love.

    • Austin

      Feb 23, 2017 at 1:33 pm

      Mike,
      You should actually do some research on the PGM program and what career paths you can have after you graduate. Guess what, they aren’t all career paths to be an assistant pro at a muni or dicks. There is golf club design/repair, merchandising retail, tournament operations, broadcasting, journalism, the list goes on. Just like anything else, hard work and dedication will lead you places. Do you also know how many students are studying to become engineers and programmers right now? probably about a few thousand times more than those studying to become apart of the PGA. If you want a job as a pga teaching pro, thats exactly what you’ll without a worry. If you want to go into the business or journalism side, being a member of the PGA of America adds tons of credibility. Not everyone wants to slave their lives away for 20 years to try and make 250k a year so they can retire at age 50 and THEN start playing golf. A simpler mindset of trying to actually get something out of your career other than a dollar sign is more common than you seem to think

  6. George Jones

    May 1, 2015 at 11:26 pm

    This was a refreshing article. I’ve often overlooked the gentlemen working behind the counters at local pro shops and golf courses on their affiliation to the pga or what they mean when they say staff taylormade player etc. I wouldn’t mind actually reading what that means.

  7. Andy Nelson PGA

    May 1, 2015 at 12:16 pm

    Great article! I attended a PGM school, Methodist University, and it was the best 4 years of my life! It was like going to college with 300 golf buddies. The education and connections I got are truly priceless and have set me apart in this great business.

    • Kyle Brannan

      May 1, 2015 at 7:16 pm

      Andy was my suite mate on my first internship in Minnesota!

      • Tom Otto

        May 2, 2015 at 2:05 am

        Hey Kyle! I’m at the PGM Program at coastal carolina and I read that you did your internship in MN! I’m from there and going back this summer to intern at TPC Twin Cities. If you don’t mind me asking, where do you go for your internship in MN?

        • Andy Nelson PGA

          May 2, 2015 at 11:36 am

          We worked at Madden’s Resort in Brainerd Minnesota

          I am originally from Duluth but a Floridian now 🙂

          • Tom Otto

            May 2, 2015 at 10:22 pm

            That’s awesome! I go up there sometimes in the summer. Great set of golf course out there.

      • Andy Nelson PGA

        May 2, 2015 at 9:50 am

        Hey Brother! Hope all is well!

      • Jenny

        May 3, 2015 at 9:18 am

        Hey guys, remember that time you turned me into Swiss cheese?

  8. Brandon

    May 1, 2015 at 12:15 pm

    But does the industry give you enough to succeed? Are there enough good jobs to where you can make a decent living?

    These are the questions I would be interested in learning the answers to

    • Xander Walsh, PGA

      May 5, 2015 at 8:57 pm

      The industry gives you nothing. You earn it. Yes, you can make a living in the golf industry. It will probably take time and hard work though.

  9. LorenRobertsFan

    May 1, 2015 at 12:08 pm

    *if

  10. LorenRobertsFan

    May 1, 2015 at 12:06 pm

    I’m in the program at Mississippi State. I couldn’t recommend it enough of you are interested in being prepared for a career as a PGA Professional. The internships, faculties, and seminars give you everything you need to succeed

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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