News
2009 Callaway Golf Apparel
Callaway has introduced new apparel products for the Spring 2009 season. I was able to get information and pictures about the new offerings and had a chance to correspond with the company president.
Callaway Golf Apparel – Performance Center/X-Core
Performance Center is the technical performance area that houses all X-Series 100% Polyester and X-Series C-Tech (Cotton/Polyester) product ranges. Technical apparel is still the key ingredient to Callaway’s success and by adding more cotton based tech products such as C-Tech they are able to cover a broader-based consumer who remains loyal to the brand. C-Tech was launched in Spring 2008 to compliment the X-Series line and sold out without any advertising. Fashion Classics pave the way in the Performance Center line for Spring 2009. Great new key items are styled with stripes and paired up with fresh new solids look new and exciting in both X-Series and C-tech fabrications. New wrinkle-free performance cotton bottoms match up nicely with the popular Hex utility pocket short and also the X-Tour Pant and Short. Also, to round out the groups is a terrific selection of outerwear that will surely satisfy the needs of all weather conditions (Rain, Wind, Warm)
Callaway Golf Men’s Collection – Country Club
The Spring 2009 season has a terrific color palette of great jewel tones such as Nantucket, Centennial, Coral Rose, Evergreen, and Summer Blue, cut with Nautical Navy and White to round out the offering. The FT-Performance range of Luxury Knitwear, which has been very well received due to its high performance and luxury look and feel for Fall 2008, has been expanded into a larger offering for the Spring 2009 season. To compliment FT is a new range of collection knitwear that is mercerized cotton/polyester blend for the traditionalist looking for a performance knit but enjoys the hand feel of cotton. They call this product CT Performance and it is the value driven performance product within the Callaway Men’s Collection. Also on the tee box is the new easy care wrinkle free 50’s 2-ply Supima Cotton bottoms (CT-Tour) that shares the spotlight and matches up nicely with the FT Performance and CT Performance knits. Color is the key element here and the cuts of the shirts are very classic and meticulously detailed as a true collection product should be.
Callaway Golf Women’s Collection – Elements
Based on the success of the Callaway Women’s technical fashion apparel they are introducing a new C-Tech range in the new Women’s category named “Elements“. The Callaway Women’s apparel business has grown over 100% in the last 2 years and they see this as an opportunity to expand once again and promote the brand by expanding the range in this dynamic lifestyle area. The key ingredient is in the fabric which is comprised of Micro Pima/Polyester blends that wick and have that a soft luxury hand feel. Fashion bright colors cut with Nautical Navy and White in Sporty Sleeveless looks, micro stripes/tonal color block polos, and ¾ sleeve length polo set the tone here. The look is rounded out with new polyester microfiber mechanical stretch twill bottoms that come in a Metropolitan length that has a 22” out seam, a casual 20” short, and also a new hip looking 18” button front skort. Elements is a core performance basic offering of women’s products that will complement the popular performance tech collections.
A Word With Steve Pena, President of Callaway Golf Apparel
I had the opportunity to ask the President of Callaway Golf Apparel, Steve Pena, a few questions about the new 2009 clothing line.
With the new clothing line, is Callaway looking to be the dominant presence in apparel as it is on the equipment side?
"Of course we always strive to mirror the efforts and success of the Callaway Golf Co, but with apparel it is more of a on and off the course situation. "Beyond the Fairway", so to speak. We try and mirror some of the technical marketing and technology aspects of the hard goods side into apparel. Fusion Technology, which has been the high end technology at Callaway, has been introduced as FT Performance in the Men’s Apparel Collection. This special fabric in the FT Performance line was developed by scratch using Tencel and a polyester microfiber core yarn. The final result is a very rich, luxurious “easy care“ product that looks like mercerized shirts but performs miles above normal cotton fabrics due to the nature of the yarn. No pilling, no shrinkage, non fading are the key benefits to this product range. Having new technologies such as FT Performance in the line creates a leadership position."
What sets Callaway apart from other golf apparel lines?
"Technology, style, fit, comfort, and performance just to name a few key elements. I am not interested in looking at other brands too much as that can be a distraction. If you are looking for innovation (being that my background is in high end better sportswear market) I always look to the luxury brands for inspiration along with my own ideas that has given us over the last 3 years a nice foundation. And it has created a nice following in the marketplace. It’s nice to have a label like Callaway on the product, but the product must be superior first before the logo goes on the garment."
What is the main goal of the 2009 Men’s line? 2009 Women’s line?
"To continue pushing innovation, balance, and good fit. I think the next big push you are going to see is better fitting Men’s apparel. The oversized, relaxed fit is not as important anymore to the market. With the surge of the some of the younger guys on tour, the 40+ guy now is in the gym and taking better care of himself and he want to wear apparel that compliments him without having him looking like he is trying too hard to look young. I never use the words "slim fit" as this can be misinterpreted, however I like the term "Comfort Performance ".
Women’s to me is all about being special and creating a unique feel that has its own identity. We have a loyal following right now that has really bought into our stylized tech performance products. I like using Prints a lot and we have a matte jersey fabric in the line that prints beautifully. The Women’s Callaway Collection line is sexy, spirited, and has a high level of sophistication to it that set us apart from the masses."
What can we expect for the line in the future? What sort of evolution do you see? Do you plan to keep the "traditional golf look" or venture into other progressive golf designs?
"Being that Callaway is a global brand, the customer base ranges from 18-70 and that is my target goal when approaching the line. We do have traditional golf looks but have a twist to them to make them modern. The lines for both Men’s and Women’s are very modern, but not too directional as we find through market surveys that the 40+ customer tends to be more loyal to the brand and has grown up with the brand as opposed to a younger demographic. We have a younger male following 20 – 30 years of age that has emerged over the last few years and they are the ones that we want to keep entertained with new products without losing sight of those who are already loyal enthusiasts. It’s a balancing act in the end, keeping consistent and forward thinking. I would like everyone who enjoys Callaway products to wear our apparel, and those who don’t use the equipment to become believers in the brand."
GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.
In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.
Check out links to all our photos below.
General Albums
WITB Albums
- Jason Day – WITB – 2026 The Memorial
- Chris Gotterup – WITB – 2026 The Memorial
- SungJae Im – WITB – 2026 The Memorial
Pullout Albums
- Jason Day’s 1off Payntr golf shoes – 2026 The Memorial
- JT Poston’s TaylorMade Spider – 2026 The Memorial
- Cameron putter – 2026 The Memorial
- Tommy Fleetwood’s TM Spider putters – 2026 The Memorial
- New Mitsubishi Chemical 1K Pro Orange shaft – 2026 The Memorial
Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.
Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.
PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole
Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.
Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.
Henley’s Suitcase
- Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
- Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
- Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
- Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
- Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
- Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
- Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
- Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
- Putter: Titleist Scotty Cameron T5 Tour Prototype
LPGA @ Shoprite LPGA: Welcome back, Celine!
Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.
Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.
Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.
Celine’s Suitcase
- Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
- Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
- Hybrid: PXG 0311 Gen5.
- Iron: PXG 0311 P Gen 4 5-9 irons
- Wedge: PXG 0311 T Gen 4 PW
- Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
- Putter: Bettinardi Studio Stock 3 DASS
DP World Tour @ Austrian Alpine: KK? KK!
Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.
Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.
Kaneko’s Suitcase
- Driver: Ping Max G440
- Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
- Irons: TaylorMade P760 5 and 6 irons
- Irons: TaylorMade P7TW 7-9 irons
- Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
- Putter: Odyssey Ai-One Cruiser Arm Lock #7
Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro
Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.
The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.
Alvaro’s Suitcase
- Driver: Ping G430 MAX driver at 9 degrees loft
- Metal: Ping G430 MAX 3W
- Iron: Ping iDi Driving Iron
- Irons: Ping Blueprint S irons
- Wedges
- Putter: Scottsdale TR Piper C
A party on the green!
Alvaro’s time comes in Raleigh with his first win @UNCHealthChamp ? pic.twitter.com/2dmtZdbSzk
— Korn Ferry Tour (@KornFerryTour) May 31, 2026
LIV @ Korea: Me llamo Joaquin
Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.
Niemann’s Suitcase
- Driver: Ping 440 LST
- Metal: Ping G440 Max at 15 degrees
- Metal: Ping G425 Max at 21 degrees
- Hybrid: Ping G430 at 25 degrees
- Irons: Ping Blueprint S 5 through PW
- Wedges: Ping S159 at 52, 56, and 60 degrees
- Putter: Ping PLD Anser
Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX
3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX
7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX
Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)
Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)
Putter: Scotty Cameron Phantom X5 Tour Prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x
Aaron Rai’s winning WITB: 2026 PGA Championship
Russell Henley’s winning WITB: 2026 Charles Schwab Challenge
Photos from the 2026 CJ Cup Byron Nelson
CJ Cup Byron Nelson Tour Report: Koepka and Kim’s newest putters finally get hot
Charles Schwab Challenge Tour Report: MacIntyre, Åberg and Spaun all switch putters, TaylorMade launches new Spider
Details on J.J. Spaun’s surprise putter switch
GolfWRX Launch Report: 2026 Titleist GTS drivers
Photos from the 2026 Charles Schwab Challenge
PGA Championship Tour Report: Fitzpatrick, Koepka among big-name putter switches for Aronimink
Photos from the ShopRite LPGA
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
Si Woo Kim WITB 2026 (May)
Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
G.L.Nichols
Jan 9, 2009 at 2:19 pm
I realize that the 2009 products show will not occur for another couple of weeks, but has Callaway produced any additional club information? -30- GLN