Connect with us

Opinion & Analysis

Tiger’s good for the game, but he could do more

Published

on

As we enter Masters Week, the talk is of new Official Golf Rankings No. 1 Tiger Woods and his resurgent form.

Is he back or isn’t he?

Well, not for me. Not yet. Tiger wins PGA Tour events like he’s shelling peas and I doubt he’s consider himself back until he wins a major. Where better (and more likely) than Augusta to do that?

But let’s talk about Tiger the icon.

My golfing idols when I was growing up spanned three decades. They were Jack Nicklaus, Arnold Palmer, Billy Casper, Gary Player, Seve Ballesteros and Lee Trevino. Now six may seem a lot but they were all quite different, but the one thing they all had was charisma, bucket loads of it. When they walked on the tee it was special. They had a great rapport with the crowd and whist they were combative, I always felt that they were enjoying it and that made me enjoy it too.

It’s ironic that none of the six was the reason I took an interest in golf. That credit goes to Tony Jacklin. Even though he won his first Major in 1969, Jacklin was still a force to be reckoned with by 1973 when I first picked up a club, with multiple wins on both sides of the Atlantic and he was British. Jacklin was a fierce competitor as a player (and later as a Ryder Cup captain) but for whatever reason didn’t project the same aura that the aforementioned did.

Now of course there have been some pretty amazing golfers in recent years. Watson, Miller, Norman, Faldo, Lyle and Woosnam to name a few (all except Miller won the Masters), but the six I’ve chosen were, to me, extra special.

Then in 1994, a young man named Tiger Woods announced his presence by winning the first of his three Amateur titles. To date Tiger has won more than 160 tournaments, amateur and professional, and is a multi-million dollar business in his own right and possibly the most famous sports star on the planet.

Tiger Woods shows off his muscles to Golf Digest

Tiger Woods shows off his muscles to Golf Digest.

Tiger has — undoubtedly from a fitness perspective — positively influenced his fellow tour players and aspiring amateurs. Just look at how much more athletic golfers are. I believe that this is largely due to knowledge of Tiger’s regime and an acknowledgement that to stay close to him, every golfer has to “up their game” both physically and mentally. This positive influence has permeated the amateur ranks and it augurs well for the ever-rising standard of golf.

From a social view point, it’s fair to say that Tiger has been extremely influential. For years barriers have existed at clubs both in respect of age, gender and race. While there are still some examples of this, Tiger has been a key influencer in opening doors for African Americans and the black golfing community globally, and this will have encouraged the black community to look at golf as a sport it should play and be accepted into.

Did you know that the PGA of America had a Caucasian-only clause right up until 1961? Incredible isn’t it? So let’s not forget those that played such an important part in paving the way for a Tiger to emerge. John Schippen, an African-American and Shinneock Indian mixed-race man, played in the second U.S. Open in 1896. Charlie Sifford, Pete Brown, Lee Elder, Calvin Peete all made it onto the tour and there were many others, black and white, that fought hard for equality in other areas of the game.

Has Tiger grown the game? I don’t know because there are so many contradicting statistics, but I do think that he got it back in the news and gave it a younger and more exciting image, so that has to be a good thing His emergence certainly came at a time when many greats were on the way down and the game needed a bit of excitement with so few characters on the tour. And as someone in the industry, I am extremely grateful for that.

But I believe that there is so much more he can do with little effort. On the several occasions that I’ve been up close in tournament play and on the range, I’ve witnessed considerable energy channeled toward him with people willing him to do well. Unfortunately I’ve not seen him truly engage with the fans either on the range or on the course. I appreciate the need to focus, but I’d love him to relax and show some enjoyment and appreciation of the goodwill that’s directed at him.

[youtube id=”JqJ4Zs5zKxg” width=”620″ height=”360″]

When I last watched Tiger at Bay Hill in 2008, I recalled walking up the left of No. 18 and after he played his approach I was asking fans if they thought he’d hole the 25-foot putt to beat Bart Bryant. The vast majority said yes, but some actually said they didn’t want him to but they believed he would. So even his detractors were giving him positive energy. The reason I was asking so many people is because I’m fascinated by the power that positivity has. Look at the delight of the fans after he holed the putt. They were grateful just to have witnessed the event.

When Tiger encountered his personal problems (and I saw them as just that, personal. Nobody else’s business.) and after the ill-advised and cringing public apology, Tiger’s attitude changed. He suddenly seemed more accessible, more engaging and more receptive to the fans’ appreciation of his talent and to an extent their empathy. But sadly this was short-lived. Was the stage-managed apology really just a commercial exercise?

So back to now and some incredible performances and wins at Doral and again at Bay Hill. Is Tiger almost back where he was? He may just be getting back to the towering and intimidating figure on the tour that made Sundays so exciting. I hope so, because how I miss those days.

So I think no matter which way you look at it, Tiger has been good for the game. But he could do so much more.

Golfer for 40 years. A former golf pro, I just love the game and what it means to so many people. Enjoyed working with some incredible people in a range of industries. Passionate about helping others toward rapid and sustained improvement. Married to Dianne for more than 30 years with two wonderful (I mean it) grown kids. I've been lucky in life and appreciate every bit of it. The bad times have been expensive, hurtful and thankfully short and I'm blessed with more amazing friends than anyone deserves! Keen supporter of Golf Supports Our Troops and SMGA, both helping injured US service men and women rehabilitate and discover our great game. Committed Everton (est 1878) Fan. The UK's most genuine Premier League Football (soccer!!) Club. Live in Windermere, Fla., and UK.

11 Comments

11 Comments

  1. Troy Vayanos

    Apr 11, 2013 at 5:58 pm

    Great article Tony,

    I agree with what you said about Tiger’s personal problems. They were exactly that in my opinion and only he really needed to apologise to his wife and immediate family and friends.

    I think 2013 could be a defining year in terms of his career. If he wins another major he could get on a strong run again and break Jack’s record. If not it may hold him back and stall his career again.

  2. Jack

    Apr 11, 2013 at 12:26 am

    I mean, he could be like an ambassador of golf and just play for free (donating his earnings) and treat some sick children in between holes right? He is Tiger Woods after all.

  3. Blanco

    Apr 10, 2013 at 10:26 pm

    Tiger Woods almost overnight, made two generations of golfers more money than they’d ever imagined was possible. He is the reason golf, while struggling to grow in the states, is emerging strong in the east and is returning as an olympic sport. He’s the reason golf continues to distance itself from it’s unfortunate country-club legacy/values. If he was gone tomorrow, he’d of done more than enough.

    • chris

      Apr 11, 2013 at 5:49 am

      Blanco…complete bs. He is a fool and acts like a tool.

  4. Jay

    Apr 10, 2013 at 6:16 pm

    You bet he could do better and he will once he gets a more pleasing personality. The guy is full of himself. I’ve had first hand experience with it. Ask how he treats locker room attendants anywhere he goes.

  5. [email protected]

    Apr 10, 2013 at 4:25 pm

    Tiger has grown the GLOBAL game of golf as well as the prize money for all players. Let Tiger be Tiger…………..it’s good for the game.

  6. J

    Apr 10, 2013 at 12:47 pm

    You don’t know id Tiger has grown the game….

    Really… Your not sure. Your not sure if alot of the younger PGA stars… Rory.. Keegan.. Fowler… If these guys don’t call Tiger an influence… Not sure if prize money hasn’t gone up… Courses haven’t been lengthened.. Endorsement deals have run wild..

    You don’t know if a Tiger has grown the game, a once in a lifetime talent…

    Sounds more like a touch of bitterness that Tiger isn’t more accessible. That he doesn’t engage with the media as much. That he doesn’t act like Bubba or Phil…

    Good lord, the criticism of Tiger never ends. I don’t even like Tiger and for god sakes… Enough is enough.

  7. tdbach

    Apr 10, 2013 at 9:02 am

    Nice thoughts, but I would disagree with some of what you write. First of all, Nicklaus was not charismatic by any stretch when he was in his prime. He was, like Hogan, a fierce, focused competitor – much as Tiger is now. He only decided to burnish his public image when he knew his best competitive days were behind him, and he wanted his legacy to include more than an overflowing trophy case. He was not the most popular guy on tour. (Hogan, to his credit really, never bothered to work on his PR.)And he didn’t have to deal with anything like the celebrity Tiger does. I think Tiger’s cool distance from the galleries is partly self-disciplined competitive focus, and partly self preservation. If we want to enjoy witnessing the historical phenomenon that is Tiger Woods, I think we have to cut him a little slack. And to be honest, I don’t think golf would be any better off if Tiger were more like Trevino or Fuzzy – or the more self-consciously congenial Phil. It might be better for Tiger, but not for the game. It’s the athleticism, focus, and competitive dominance of Tiger that has made him a transcendent sports figure, drawing kids from all over the world, all walks of life, all other sports interests, into golf. What more could he – or anyone – do?

    • Chris S

      Apr 10, 2013 at 9:10 pm

      +1 to tdbach

      I’m not a big Tiger fan but I don’t dislike him either, If he were any different he just wouldn’t be Tiger Woods.

  8. 8thehardway

    Apr 9, 2013 at 9:39 pm

    Thanks for a very enjoyable read.

    • Brian O'Connell

      Apr 10, 2013 at 4:12 am

      Tony you old pro, I and I’m sure many others agree, particularly about engaging more with the fans, I think he would get so much more enjoyment too. Just one thing Norman never did win the Masters!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending