2026 Titleist Tour Soft golf balls

Today, Titleist has announced a completely redesigned Tour Soft golf ball. The 2026 Tour Soft featuress advanced technologies aimed at delivering longer distance, improved stopping power, and the model’s signature soft feel, according to a press release.

The new Tour Soft introduces a 386 quadrilateral dipyramid dimple pattern, which was developed over four years. It delivers more consistent ball flight and maximizes distance off the tee, according to the company. The innovative dimple design is specifically engineered to optimize the ball’s performance while maintaining Tour Soft’s preferred flight window.

Titleist R&D also reformulated the cover with a proprietary elastomer blend that’s both softer and thicker than the previous generation. Combined with a slightly smaller core dimension, this design reduces spin in the long game for added yardage while increasing peak height with mid-irons for steeper descent angles and better green-holding ability.

“Tour Soft is the hidden gem in our lineup, providing total performance tee to green,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “In our testing, Tour Soft consistently outperforms golf balls at higher prices and/or with more layers of construction.”

The development process leveraged Titleist’s integrated manufacturing capabilities, with R&D facilities, ball plants, and testing centers all located within an 11-mile radius in Massachusetts, enabling rapid prototyping and testing cycles.

The new Tour Soft is now available in white and yellow at a price of $39.99 per dozen

2026 Titleist Velocity golf balls

Titleist has today also unveiled its new Velocity golf balls that are designed to deliver longer distance off the tee, lower long-game spin, a more penetrating flight and offer reliable greenside spin.

Maximum Distance

The focus for Titleist Golf Ball R&D with the new 2026 Velocity model was to help golfers gain even more distance by targeting spin and trajectory.

“There are a lot of reasons why golfers choose to play Velocity. Consistency and durability are high on the list, but distance is really the top priority for these players. It’s not just distance off the tee either. They’re looking for every yard possible through the bag to help them shoot lower scores.” -Frederick Waddell, Titleist’s Director of Golf Ball Product Management

Reducing Spin

To drive down spin in the long game, Titleist engineers started by reducing the overall compression of Velocity through a softer core formulation. A firmer ionomer cover formulation further lowered spin while adding ball speed, in design to offer even more distance.

“Whenever you make compression go down, all things equal, that’s going to bring spin down in the long game. We coupled that with a slightly firmer ionomer cover to add speed and further decrease spin in the long game. So you get that double shot of lower spin off the tee along with a faster cover, all contributing to more distance.” – Mike Madson, Senior Vice President of Titleist Golf Ball R&D

Refined Dimple Pattern

Next, the team zeroed in on Velocity’s trajectory. Through edge angle and depth changes, Titleist engineers refined the design of Velocity’s 350 octahedral pattern to bring the ball flight down slightly. This was done in design to deliver a more penetrating flight that provides additional distance while maintaining ample stopping power into greens.

As with all Titelist golf balls, the Velocity balls features its own unique dimple design to ensure optimal performance, while the new line up is recommended for players who prioritize distance from tee to green above all other performance attributes.

The Velocity golf balls are offered in white, green and orange, and are available today from $29.99 per dozen.