Cobra has today introduced its new family of OPTM metalwoods and hybrids.

The three new metalwoods — LS, X, and Max — feature POI (Product of Inertia) shaping, adaptive POI weighting, H.O.T. Face, and FutureFit33 technology.

Cobra OPTM woods: Key technologies

• Product of Inertia: Unlike MOI (moment of inertia), which is a measure of how resistant a clubhead is to twisting on off-center hits on the vertical and horizontal axes, POI measures how a clubhead rotates diagonally across all axes at once. For that reason, a high MOI is desired to correct off-center hits, while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion down range.
• AI-Optimized POI Shaping: Each fairway wood in the OPTM family features unique AI-Optimized POI Shaping that bids to increase rotational stability as well as enhance CG placement. Clubhead shapes are more rounded to place the CG more in the center of the clubhead, while AI-optimized external weights are placed in new locations with the goal of producing the lowest POI possible.
• FutureFit33 Adjustable Hosel System: The system allows for 33 unique loft and lie settings that can be adjusted independently. All 33 settings can be accessed quickly and easily on the spot, allowing fitters and golfers the opportunity to make desired adjustments in a studio, at home, or on the range. 
• H.O.T. Face Technology: A forged face insert with H.O.T. Face Technology with 15 hot spots across the clubface aims to deliver a higher CT across the face for more robust distance and ball speeds.

OPTM LS Titanium ($469) 

The LS is designed to deliver a combination of maximum ball speed and accuracy, with the deepest face and the lowest spin rates of the three OPTM models. 3g, 11g, and 14g moveable weights in the rear, heel, and toe areas allow for optimized POI and customized performance.

In addition, a low and forward CG location is designed to yield the fastest speed in the OPTM fairway family.

The LS comes in 3W (14.5 degrees ), 3 HF (16 degrees) and 5W (17.5 degrees).

OPTM X ($369)

The OPTM X is designed to provide the most balanced combination of fast speed and forgiveness of the three fairway models.

The X model features a mid-CG location and medium face height with 3g and 17g moveable weights in the rear and toe areas of the clubhead.

The X model comes in 3W (15 degrees), 3HF (16.5 degrees), 5W (18 degrees), 7W (21 degrees), and 9W (24 degrees).

OPTM Max ($329) 

The Max is designed to provide the most forgiveness with draw bias in the OPTM fairway line with a back and heel biased CG and the shallowest face of the three models.

Weight ports in the rear and heel positions with 14g and 3g moveable weights allow for customized performance.

The Max is available in 3W (15.5 degrees), 5W (18.5 degrees), 7W (21.5 degrees), and 9W (24.5 degrees).

OPTM hybrids ($329)

New OPTM hybrids fill out Cobra’s collection of new metalwood offerings and feature updated shaping, including a slightly larger address profile and a shallower face height, for easier launch and optimized trajectory.

Adaptive Weighting for improved CG placement and H.O.T. FACE Technology for added speed are designed to make the OPTM hybrids faster and easier to launch than previous models. Like all clubs in the OPTM family, FutureFit33 Technology, which offers 33 loft and lie combinations to maximize ball flight tuning, is also standard.

The OPTM Hybrids are available in 3H (19 degrees), 4H (21 degrees), 5H (24 degrees), and 6H (28 degrees).

All Cobra OPTM products will be available for fitting and pre-sale on January 13, and at retail and online on January 20.