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XXIO launches all-new Prime clubs

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XXIO has today introduced its new Prime series of clubs.

Designed to improve distance and directional stability, XXIO Prime woods feature an optimized face bulge design, and a new Precision Milling Pattern applied to the toe and heel to help ensure an optimal effect no matter where the ball is struck.

Additionally, XXIO Prime woods incorporate a new draw-biased design that bids to reduce any distance loss caused by off-center strikes.

For XXIO Prime irons, their 4-piece construction is designed to produce a higher launch and greater distance thanks to its thinner titanium face.

This generation of irons features a 50-gram tungsten-nickel weight positioned farther to the bottom of the sole, creating a lower center of gravity in a bid to provide excellent stability and higher trajectory.

“The design elements for this generation of Prime are our best ever with an expanded sweet spot in the Woods to help with distance gains, and upgrades in the Irons that should excite a wide variety of players, especially those that are struggling to maintain speed in their golf swing. At XXIO we are 100% committed to the needs of Women and Seniors. If you want more power without the extra effort but desire to maintain control throughout the set, Prime is what you’re looking for.– XXIO Vice President, Chuck Thiry

Key Features

  • BiFlex Face: Works like a strong frame around our highly flexible face, strategically reinforcing precise locations to optimize ball speed across the face and further expand the high COR area.
  • ActivWing: Uses aerodynamic forces to help achieve more consistent clubhead delivery at impact, which leads to better downrange performance and distance consistency.
  • Cannon Sole (Fairways & Hybrids): The CG is positioned low for optimal launch and distance. Cannon Sole’s unique shape allows engineers to place mass where needed without impeding upon clubface flexibility.
  • SP-1300 Shaft: Premium SP-1300 shafts are constructed to increase swing speed, with its carbon fiber build, with an advanced NANOALLOY resin matrix, for a cutting-edge combination of strength and flexibility.

Price & Availability

  • Driver: $899.99
  • Fairway Woods: $599.99
  • Hybrids: $419.99
  • Irons: 4pc. Graphite (7-PW) $1,199.99 / Single Iron: $299.99
  • U.S. Retail Launch Date: March 14

Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

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Equipment

Neal Shipley, AKA, the “Big Fridge’s,” custom stamping

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Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.

That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.

On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”

On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”

“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.

Check out Shipley’s full what’s in the bag and the rest of his wedge stampings here on “Inside the Ropes” from Colonial.

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Equipment

From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear.  All prices include shipping. 
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

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Whats in the Bag

Maria Torres WITB 2026 (June)

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Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4

3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4

5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4

Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms

Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80

Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105

Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft

Grips: Golf Pride Tour Velvet

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