GolfWRX has been tracking the 2025 Pro V1 and Pro V1x golf balls since tour seeding began at the 2024 Shriners Children’s Open. Adoption was swift, and we were locked in to see Nico Echavarria make an early splash at the Zozo Championship in October, winning in his first tournament after putting the new Pro V1x in play. Now, with more than 50 touring professionals having put a 2025 model in play, Titleist is bringing the latest iteration of its industry-changing golf ball to retail with today’s official announcement of the 2025 Pro V1 and Pro V1x.

As always, Titleist engineers faced the question “How do you make the best tour ball better? (While not messing anything up).” The answer is the standard one (and the one that works so well) for the Fairhaven-based company: Listen to and incorporate player feedback. This time around, players were looking for more iron and wedge spin.

Not surprisingly, after listening to the player, Titleist crafted golf balls that offer more speed off the tee, more iron control, and more spin around the green.

2025 Pro V1, Pro V1x: How did Titleist deliver?

Faster high gradient core for Pro V1: The newly reformulated “spherically tiled, 388 tetrahedral dimple design” delivers more speed and increases spin on iron and wedge shots, according to Titleist.

Faster high gradient dual core for Pro V1x: Delivers similar performance characteristics with a spherically tiled 348 tetrahedral dimple design tuned for higher ball flight.

High-flex casing casing: Titleist’s “speed amplifying” layer also keeps log game spin low.

Soft Cast Urethane Elastomer Cover: Delivers a high level of greenside spin

2025 Pro V1 and Pro V1x Urethane Elastomer Cover being poured. (via Titleist)

What Titleist says

“The golf ball has to do everything,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “It’s never just about maximizing one area – golfers need performance on every single shot. Each of our golf ball models is optimized for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realized a speed gain while unlocking even better iron and wedge performance. All of which will help players shoot lower scores.”

“We’re always trying to improve the golf ball in some way, and it’s all driven by golfer feedback,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “We start by talking with the best players in the world, who help us define what better is for both Pro V1 and Pro V1x. The goal is to help golfers score better, and to do that, we’re going to use every tool we have in the toolbox.”

“What’s really inspiring is the fact that one idea opens the door for the next,” said Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Marketing and U.S. Sales. “The New Pro V1 and Pro V1x build upon innovations introduced in 2023, which improve upon our efforts in 2021 and 2019. There are no shortcuts. I think what golfers will see in 2025 Pro V1 is a product of constant innovation, and one we know is better than what came before it.”

2025 Pro V1 vs. 2025 Pro V1x

The performance characteristics of the two balls remain the same as the 2023 line. While ball fitting is the only way to guarantee the proper fit, Titleist does fit more golfers into Pro V1x than any of the other Pro V1/CPO/AVX offerings.

Pro V1

• Mid-flight
• Low spin on full-swing shots
• High short game spin
• Softer feel

Pro V1x

• Higher flight
• More spin on full swing shots
• Highest short game spin
• Firmer feel

Pricing, specs, and availability

Colors: White, High Optic Yellow
At retail: January 25
Price: $54.99

Enhanced Alignment options available. Additionally, Titleist offers more than 40 different alignment aid designs opposite the sidestamp through custom order on Titleist.com as well as custom play numbers.