We spotted them on the PGA Tour at the Arnold Palmer Invitational; now they’re heading to retail. Bettinardi Golf today announced its first generation irons: Bettinardi CB24 and MB24 irons.

We’ve seen the veteran putter maker dabble in wedges in the past, but this is the first time Bob Bettinardi and company have set their sites on the widest portion of the golf bag.

“Since I founded the company, the focus has been on crafting the finest equipment in the golf industry for professionals and amateurs alike, and our putters have embodied that belief for 25 years,” said Bob Bettinardi, Founder and CEO of Bettinardi Golf. “I’ve always dreamed of expanding beyond the short game, and now that dream has become a reality. You can feel the decades of expertise and the years of research that went into each head, and we can’t wait to finally bring them to market.”

2024 Bettinardi irons: Key technology

One-piece co-forged solid body: Bettinardi co-forges the 1025 carbon steel chassis with the interior iron components in a bid to deliver superb feel and feedback.

Tri-material construction: Military-grade CMC (ceramic matrix composite) plus high-density tungsten plus forged carbon steel. Bettinardi has balanced these elements to deliver forgiveness in a forged iron and achieve desired weight profiles as well as consistency between irons.

Progressive CG: Bettinardi tweaks the positioning of tungsten and CMC elements in each iron. Accordingly, longer irons (lower CG) are easier to launch, and shorter irons (higher CG) deliver a more penetrating flight with controlled spin.

Bettinardi irons: Additional model details

Bettinardi MB24 irons: Bettinardi’s tour blade features a thin topline and muscleback design. Weighting and feel were the focus in these experts’ tools. The company incorporated its signature honeycomb milling on the rear of the club (and does the same in the cavity of the CB24).

Bettinardi CB24 irons: Bettinardi sought to unite classic design with modern engineering in its CB24 irons. Forged feel meets a progressive cavity with perimeter weighting. Easier launching and more forgiving than their MB24 brethren.

Pricing, specs, availability

• Price: $1,600/set
• Pre-order: March 26
• At dealers/Studio B: April 5 (internationally late April)

CB24 irons will be available in left-handed models as well, which will ship in late June. Bettinardi will offer a range of shaft and grip options.