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Morning 9: Tiger’s Genesis prep | LPGA lands big sponsor | WMPO changes

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Wednesday morning, golf fans, as we gear up for the return of Tiger at the Genesis Invitational.

1. Tiger plays quick Tuesday 9 in Genesis prep

Ryan Lavner for Golf Channel…”Woods played alone on the back nine, hitting a handful of shots on each hole and finishing his work before 11 a.m. local time in front of a few dozen media members, volunteers and equipment representatives. At the end of the year Woods said a reasonable goal was for him to play once a month, beginning this week in L.A., where he made his Tour debut in 1992 but has yet to win in 15 tries. The Genesis was his only regular-season Tour start last year; he made the cut at the Masters two months later and then underwent surgery to fuse his ankle. He finished 18th out of 20 players at his Hero World Challenge exhibition last December.

  • “Woods will play the opening round this week at 9:25 a.m. PST, with his second round slated for 11:54 a.m.”
Full piece.

2. Sun Day Red launch

Our Andrew Tursky…”On Monday evening, inside the swanky, second-story “Coach House” event center in the Palisades Village, just minutes down the road from the 2024 Genesis Invitational at Riviera Country Club, Tiger Woods and TaylorMade officially announced their new apparel/footwear/accessory line, called “Sun Day Red.”

  • “The Sun Day Red website officially launched on Monday night during the event, and the products are set to go on sale starting May 1.”
  • “The “Sun Day Red,” or “SDR” name will be self-explanatory for most golf fans, since he’s been wearing a victory-red shirt on Sunday’s for his entire professional career, but Woods explained the meaning of Sun Day Red at the launch event:”
  • “It started with mom. Mom thought – being a Capricorn – that my power color was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red; Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”
  • “…As I learned at Monday’s launch event, the new Sun Day Red line includes much more than just clothing. To go along with a slew of different golf shirt designs and colorways, there were also windbreakers, hoodies, shoes, hats, headcovers, ball markers and gloves on display.”
Full piece.

3. Change coming to WM Phoenix Open?

Josh Weinfuss for ESPN…”Changes are coming to next year’s WM Phoenix Open in the wake of a series of incidents involving fans and golfers, overcrowding on the course and the suspension of both admissions and alcohol sales on Saturday.”

  • “Chance Cozby, the executive director of the Thunderbirds, the civic organization that hosts the Phoenix Open, told the Golf Channel on Monday that the tournament is already looking at ways to fix the issues that plagued the largest tournament on the PGA Tour this year.”
  • “I think that you will see a complete operational change of how we manage, really, our Friday and Saturday, but the entire week,” Cozby said. “We’re very proud of what we’ve built. I think, we’ve been tournament of the year on the PGA Tour five of the last seven years. But we don’t like what happened on Saturday. The players don’t like what happened on Saturday. Our fans don’t like what happened on Saturday, and, so, nothing is off the table.”
Full piece.

4. Zach Johnson: “Done” with WMPO

Our Matt Vincenzi…”After a WM Phoenix Open that didn’t go according to plan, former Ryder Cup captain Zach Johnson opened up about his feelings on the event.”

  • “Theo Mackie of AZ Central spoke to ZJ about what went on at TPC Scottsdale over the weekend.”
  • “This tournament has been inappropriate and crossed the line since I’ve been on Tour and this is my 21st year.”
  • “Bottom line is I don’t have to play it if I don’t want to, but I keep coming back”.
Full piece.

5. Woods opting for veteran looper

Our Matt Vincenzi…”According to Golfweek, Tiger Woods has decided on a caddie for his return to professional golf at the Genesis Invitational this week.”

  • “Veteran caddie Lance Bennett is Woods’ choice to loop for him at historic Riviera Country Club. This season, Bennett has been on the bag talented rookie Adrien Dumont de Chassart, who isn’t in the field this week. As of now, Dumont de Chassart isn’t in the field of the PLAYERS Championship or The Masters, so he should be available for Woods then as well.”
  • “Previously, Bennett has been on the bags of Sungjae Im and Davis Riley on the PGA Tour as well as Matt Kuchar back in 2012. He also worked with a few LPGA players such as Juli Inkster, Paula Creamer and Lorena Ochoa.”
Full piece.

6. LPGA lands Ford as new sponsor

Beth Ann Nichols for Golfweek…”The LPGA has a new blue-chip title sponsor in Ford Motor Company, the tour announced on Tuesday. The upcoming Ford Championship will take place at Seville Golf and Country Club, March 28-31, in Gilbert, Arizona.

  • “Last year, the LPGA stop at Superstition Mountain Golf and Country Club, called the Drive On Championship, did not have a title sponsor.”
Full Piece.

7. Phoenix Open’s stark numbers

John Turnbull for Bunkered…”According to Aaron Bolin, a Scottsdale police spokesperson, officers arrested 54 people between February 5 and February 11.”

  • “That was compared to 18 last year, while no arrests were made at ‘the people’s open’ in 2022. The exact charges they were booked on is not immediately available.”
  • “Bolin added that 211 fans were ejected from the event, over twice as many as last year, and 73 people were removed for trespassing.”
  • “The figures, from the Arizona Department of Liquor License and Control, do not include arrests involving underage drinking violations, as 653 calls for service were made.”
Full Piece.

8. Tiger Woods’ Genesis WITB

Note: Woods’ 3-wood will be a game-time decision.

Driver: TaylorMade Qi10 LS (10.5 degrees @9.75)

Shaft: Graphite Design Tour AD VF 6 X

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)

Shaft: Graphite Design Tour AD VF 7 X

3-wood: TaylorMade SIM Titanium (15 degrees @13)

Shaft: Mitsubishi Diamana D+ Limited 70 TX

5-wood: TaylorMade M3 (19 degrees @18.25)

Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: 2023 TaylorMade P770 (3), TaylorMade P7TW (4-PW)

Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG4 Raw (56-12TW, 60-TW11)

Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Newport 2 GSS prototype

Grip: Ping PP58 Blackout

Ball: Bridgestone Tour B X (2024)

Full WITB.

9. Photos from the Genesis

GolfWRX is on site this week at famed Riviera Country Club in Pacific Palisades, California for the Genesis Invitational.

  • Tournament host Tiger Woods makes his 2024 debut — and speaking of debuts, GolfWRX already got a look at Woods’ new Sun Day Red apparel.
  • Beyond the 15-time major champion, there’s plenty to see in our photos this week from this Signature Event. Check out all our shots from Riv below, and see what GolfWRXers are saying in the forums.
Full Piece.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Tour Photo Galleries

Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

 

 

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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