Bridgestone Golf has today introduced the new 2024 Tour B family of golf balls.

Designed to deliver the ultimate combination of distance and greenside spin and control, the latest Tour B golf balls feature the new Reactiv X System.  

“Any time you have Tiger Woods contributing to a golf ball design you’ve got a major advantage over the competition. When you combine Bridgestone’s 900 polymer engineers and Contact Science with Tiger’s knowledge and feel, the results are impressive, and that’s what we have with the new Tour B lineup. Tiger’s insights give our engineers feedback that allows them to push the design envelope beyond what we originally thought was possible.” – Elliot Mellow, Bridgestone’s golf ball marketing manager

The newly developed Reactiv X System combines a Reactiv IQ cover with an Exclrnt mid-layer. In the initial version, Reactiv utilized impact modifiers in the urethane cover of each Tour B model to create a cover that reacted to the impact velocity of every shot.

Per Bridgestone, on aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons, it became softer for more spin and shot-stopping control.

In the second iteration of Reactiv, called Reactiv IQ, the “smart,” cover of each ball in the Tour B lineup was specifically tailored to optimize performance for the different player types of each of the four Tour B models. Now, with the Reactiv X System, not only is the Reactiv IQ cover of each Tour B model optimized and “smart,” due to the use of impact modifiers, but a denser Xclrnt mid-layer is designed to act as a backboard at impact to create even more shot-stopping spin around the greens.

The new Xclrnt layer in the Reactiv X system also contributes to a more efficient transfer of energy from the core at impact in design for increased ball speed and distance, as well as a slightly deeper sound at impact.

“I love working with Bridgestone’s engineers and fitters, and really enjoyed the R&D process of the latest Tour B. Since I now play the TourB X, I’m partial to that model, but all four new balls sound, feel, and play better than ever. Once you get fit for the right model, regardless of your skill level, you’ll know you have the best Tour ball made today.” – Tiger Woods

The 2024 Tour B family comes in 4 distinct models, Tour B X and Tour B XS (for swings over 105 mph), and Tour B RX and Tour B RXS (for swings under 105 mph).

Bridgestone’s latest Tour B family of balls will hit retail on February 16 and are priced at $49.99 per dozen.