Titleist left no stone (nor layer) unturned in crafting the latest iteration of its AVX golf ball. The company’s soft-feeling, low flight, low iron spin, distance ball (at less-than-a-tour-ball price point)

Titleist touts softer feel, longer distance, and more control around the green in its latest generation of AVX. The previous iteration was released in 2022.

New high gradient, high-speed core

You can’t have a fast ball without a fast core. AVX’s new core features the same high-gradient core technology as Pro V1 and Pro V1x. Engineers also credit it as being foundational to reducing long game spin while retaining spin around the greens.

“With AVX’s core reformulated for a higher gradient, we’re able to give golfers more of that low spin and long distance with their long irons and hybrids, which is hugely important to the AVX player,” said Mike Madson, Vice President, Titleist Golf Ball R&D.

Improved casing layer, cover

Titleist engineers positioned a thin, high-flex casing layer over the core to reduce long-game spin. Outside of this is a new, softer urethane cover calibrated for spin on short irons and wedges.

Titleist’s Mike Madson explained the three-piece construction:

“With three-piece construction golf balls, one of the real benefits is the hard-over-soft and soft-over-hard relationships which allow us to control spin in various aspects of the game.”

“For example, when there is a very high-speed impact condition, the cover is going to play less of a role during that collision. Most of what is interacting with the club face is that stiff casing layer and that soft core, which is a hard-over-soft relationship. When you have hard-over-soft, it drives spin down. Conversely, on shots around the green, the impact with a wedge is a lower speed collision or more of a glancing blow where the interaction is primarily between the cover and the casing layer. When you have that soft cover over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the distance they enjoy at the top end of their bags as well as the greenside spin they seek with their wedges.”

Improved aerodynamics

Engineers designed a new 346 quad dipyramid catenary dimple design to ensure AVX remains the lowest-flying urethane-cover offering in the lineup.

What Titleist says about its new AVX golf balls

“When we ask golfers why they play AVX, the answer is usually distance and feel,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “When we ask them what they want more of, the answer is usually greenside spin. New AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths. Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist lineup.”

Pricing, specs, and availability

Colors: White, yellow

At retail: 1/24

Price: $49.99/dozen