Sean Toulon is returning to the roots he established in 2015 with Toulon Design expanding on the initial vision of premium milled putters with the new Toulon Golf.

With this third iteration of the company, channeling the spirit of a smaller, boutique manufacturer of high-end golf clubs, Toulon — who retired from his role as Senior Vice President at Callaway and GM of Odyssey in July — will leverage Callaway’s manufacturing capabilities and efficiencies in something of a “best of both worlds” scenario.

Material and budgetary constraints will take a back seat to unique products (not just putters!) of the highest quality that seamlessly blend art and science, Toulon, who has licensed the Toulon name back from Callaway, told GolfWRX. The industry veteran indicated small quantities and atypical processes will be standard operating procedures for the new Toulon offerings. An example of this: The company plans to utilize paints only found in Italian hypercars and aerospace construction methodologies.

With respect to the products, while larger ambitions are being kept close to the vest, GolfWRX learned the company plans a series of limited “Small Batch” releases over the next year, beginning with the Small Batch Dogwood putter, which is available today via the Toulon Golf website.

Small Batch Dogwood

In addition to refining the putter’s appearance, sound and feel were paramount for Toulon and company in crafting what he calls “the quintessential blade putter.”

The Small Batch Dogwood is manufactured from 904L stainless steel, the same material used by Rolex in crafting its watches.

The milling process is long, difficult, and requires special tooling, but according to Toulon, worth it because of the polish and unique feel it creates.

Complementing the heel-to-toe arc, a double-shelf back flange is featured in the putter’s traditional pintail design. Toulon has elected to widen the body of the putter slightly and craft “a little more aggressive” second step in the design.

The hours-long slow machining process concludes with hand polishing of the Midnight Brilliant Black finish for a unique depth and luster.

Toulon completes the design with its Super Fine Double Fly face mill, precisely tuned for sound and feel, a gentle flow neck, and intricate sole engraving.

Toulon Golf Small Batch Dogwood specs

• Material: 904L stainless
• Face Mill: Super Fine Double Fly
• Finish: Midnight Brilliant Black PVD
• Grip: Toulon Special Midsize Pistol
• Head Weight: 350 grams
• Toe Hang: 57 degrees
• Loft: 3 degrees
• Lie: 70 degrees
• Shaft: Chrome steel
• Headcover: Small Batch Leather

Pricing and availability

The Small Batch Dogwood is available for purchase now via the company’s website — ToulonGolf.com.

Supply is extremely limited with only 75 available worldwide. The price is $2,000, and a strict one-per-customer policy will be enforced.

Small Batch Dogwood goes live tomorrow at 12PM EST. We will provide the link for purchase at that time. Dogwood will be available in extremely limited quantities. First come, first served ?

?: @TheGolfHawk1 pic.twitter.com/AYQc6M10xr

— Toulon Design (@toulondesign) August 23, 2023

More on Toulon Golf

Sean Toulon will be joined in the venture by his son Tony, who has departed Odyssey Golf, and entrepreneur Toru Kamatari, who has helped multiple golf brands enter Asian markets and is now poised to assist Toulon Design in this capacity.

Beyond the aforementioned Small Batch releases of Toulon designs, the company plans to collaborate with Callaway, beginning in 2024.

Stay tuned to ToulonGolf.com and GolfWRX for details.