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The best bets for the 2023 Scottish Open

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We should be in the middle of a trio of home Opens.

Although disappointing, it is perfectly understandable why organisers would move the Irish Open to September instead of staying in its regular position, two weeks prior to The Open.

They see the rescheduling as part of being able to attract a better quality field and, if reports are to be believed, they will certainly be hosting a fair number of the top-20 in the world.

It also takes place when yours truly believes The Open should be, a proper end-of-season trial around a links course. The move also puts punters in a quandary.

Last year’s Scottish Open champion Xander Schauffele has never played the Irish Open but won the Travelers at home before winning a top-class pro-am at Adare Manor.

Tommy Fleetwood’s record in Ireland was just about decent, but he used that experience to his advantage at the Renaissance Club, ultimately losing to Aaron Rai in a play-off in 2021, an effort that preceded two further top finishes.

Rai, himself, has a terrific record at Galgorm Castle and Mount Juliet, running-up to John Catlin in Covid year and posting a pair of top-12 finishes since.

Lucas Herbert, winner at Mount Juliet in 2021, and with two book-ending top-10s at the Irish, has a pair of fourth place finishes at Renaissance, whilst Bernd Wiesberger – winner of the first Scottish open held at the North Berwick course in 2019 – has two second places and a fourth from just four Irish Open outings.

There is undoubtedly a connection, and whilst we have to do without immediate Irish Open form, I’m in on anything that hints to quality and consistent efforts across the water.

As always, the weather will hugely affect the home Opens.

Austrian Wiesberger won his play-off after recording  22-under, whilst a year later Rai and bad weather specialist Tommy Fleetwood got very wet when fighting it out at half the score, 11-under.

We go again a year later when Min Woo Lee used his length to triumph in 18 under the card but, 12 months ago, the defending champ needed only to get to 7-under to win by a single shot.

There is plenty of wind and rain forecast for the week, so if it clears up, expect low scores on softened greens. Should it continue post-Wednesday, we might see Fleetwood again posting the joy he finds in getting soaked.

 

With Cam Smith banned from appearing (though very high on the list for next week’s big event) and Jon Rahm and Max Homa not taking part, that leaves seven of the world’s top-10 players here this week.

Top of the list, Scottie Scheffler, may not have won since March but has been confirmed as putting up some of the best long-term tee-to-green figures since the pomp years of Tiger Woods.

It’s a rum week when the 27-year-old does not rank in the top three from peg to green, something that has happened only once in his last 10 starts. Even then, he ranked fifth.

Having beaten Tyrrell Hatton at Bay Hill, and won in Texas, Pheonix and Sawgrass (again beating Hatton) I’ve got no issues with him in the wind. I just wonder if this might be seen as more of a warm-up for Hoylake, where his stunning approach play will be a positive against an unquestionable weakness (putting), a factor that might be less of an issue.

We have to go back to Ernie Els in 2003 to find the last repeat winner of the Scottish Open, so whilst Xander is tempting after another stellar year (10/18/10 through the majors) I have a feeling he will be another for whom this will be a warm-up for better.

Rory has done nothing in two outings here and won’t want poor conditions, but Patrick Cantlay does make some appeal at the price, giving the impression he is very much this year’s Schauffele.

The 31-year-old hasn’t had the best year in terms of public relations but continues to churn out repeat results at favoured tracks. After last year’s fourth place, he might soon be numbering the Renaissance as one of those.

Cantlay is managing to sneak in results despite sometimes being off with one element.

Surrounding a 14th at Augusta (could have been so much better but for the slow play issues), top-10 at the PGA and 14th at the US Open, the eight-time winner has landed yet another top-3 at Harbour Town, a fourth place alongside Schauffele when defending the Zurich pairs title, and his sixth top-15 in a row at River Highlands, recording his best ever event finish, in fourth place.

In between all those, a 30th at the Memorial may seem poor in comparison to his two course wins, but something went very wrong on day four, his poor display on the greens dropping him back from ninth, whilst 21st at Quail Hollow is very acceptable given his dislike of the course.

He’s now back on a track on which he was top-20 for tee-to-green and 11th for putting, so whilst he has never played the Irish Open, the fact he has been 12th at Carnoustie and eighth at St. Andrews suggests he cannot be ruled out in any varying Open conditions.

I’m completely torn between Tyrrell Hatton and Tommy Fleetwood and it’s only by the width of a feather that the former is preferred.

Whilst he may have once reached the lofty height of fifth in the world,  in my mind the 31-year-old Englishman is playing some of the most consistent golf of his life, and in higher-quality fields.

Two-time winner of the Alfred Dunhill Links, Hatton’s best finish in this event is a runner-up behind Alex Noren at Castle Stuart in 2016. Noren, incidentally, is another with a tremendous record at the same pro-am, the highlight being last year’s second place behind another links specialist Ryan Fox.

It’s not all old form though, and the selection comes here after three consecutive course top-25s  (14/18/24), a record that could have been better given he sat in eighth place after two rounds last year.

Whilst he is yet to win in 2023, the man who should be mic’d for every round (ever) was the closest challenger to the flying Scottie-man at Sawgrass, third at tough Quail Hollow, and again in bronze medal position in Canada.

That leaderboard at Oakdale has some added significance, with beaten play-off candidate Fleetwood and joint third-placed Rai boosting form for this week, and Royal Aberdeen winner Justin Rose in eighth place.

In 16 outings this year, Hatton has missed just one cut (in Texas) with top-10 finishes in Pheonix, at Bay Hill, and at Craig Ranch boosting his current world ranking of 15th.

He comes here currently ranked (PGA Tour) 10th off-the-tee, 17th in approach and 5th for putting, with his worst figures being for around the green, a stat that let him down around here last year when a slight loss (-0.5 strokes) cost him another place in the top 15.

I’ll take it on the chin if he’s beaten by a shot by Fleetwood, but wherever one finishes, expect the other. The coin flipped Hatton’s way.

It’s not hard to imagine Jordan Spieth being at his best for next week’s big one, and it was tempting to go with vastly improved Adrian Meronk, winner of last year’s Irish Open. However, The Pole appears a little shy of this level, and has done little in two previous outings here.

Instead, the slowly peaking Min Woo Lee might be ready to go well after leaving a rough patch of form behind.

After a good start to 2023 with a runner-up in Abu Dhabi, top-15 in Dubai and sixth place at The Players (second place after three rounds), the Australian lost his form and missed three cuts, including at Augusta, a course at which he’d been 14th on debut.

However, he bounced back at the PGA at Oak Hill, following up with three more cuts at Colonial (7th after round one, 25th after three), fifth at the US Open and ninth at Travelers.

The 24-year-old then returned to Europe for the British Masters at The Belfry with a spring in his step, commenting that he felt his upbringing on the DPWT had been vital for his progress on the PGA Tour. “So, it definitely helped with my career and America’s really tough,” he told the DPWT website. “The courses are tough and I always come back to how I played in Europe, and yeah, lots of confidence from playing out here and I think it’s starting to show a little bit in America.”

54th after round one last time, and 63rd at halfway, Lee found his form after the cut, scything through the field in difficult conditions to finish 15th.

This was enough to think he comes here ready to build on two solid course efforts. In eighth place after the first round on debut, he, of course, improved on that a year later, with a remarkable final round of 64 in 2021, despite a weather delay.

It’s hard to believe that Min Woo has been professional for just four years, but with victories in Victoria in his home Open (beating Ryan Fox) and around here, he arrives into a period that suits his best game.

With a short major career beginning to show improvement – this year’s 8th and 15th coming after a 21st at Cam Smith’s Open win – Min Woo needs serious consideration over the next two weeks. Hopefully, the hints become reality in a few days’ time.

Rickie Fowler broadcast his current claims before his win last time in Detroit and loves coming to Scotland. A win at Gullane and four further top-10 finishes give credence to his claims, but, sadly, the bookmakers have got him now.

Despite Brandon Stone winning at 400/1 and Min Woo well into triple figures in 2022, I can’t look too far down for the winner.

I’ll puff in the cheeks and stick with a player often backed when wind and rain are mentioned, even if we need to shut eyes at the stats board.

In a similar way to Min Woo, 2021 Irish Open champion Lucas Herbert becomes an auto-bet when the right conditions are forecast.

The Aussie is one of those players that can rarely be backed on a trend or a form line. Indeed, his play-off win in Dubai came after a tied-67th season opener, the Bermuda win after two missed-cuts, whilst his latest win in Japan, in April, is surrounded by mostly poor form.

We can judge only the win at Mount Juliet as forecast, coming after a pair of top-20 finishes on the PGA Tour, at the Memorial and, significantly, Travelers.

No coincidence that after his best effort for a couple of months, he is considered for the Scottish Open this week in lieu of the missing Irish equivalent.

Herbert’s two outings here in 2020 and 2021 resulted in almost +3 for approaches and two top-eight ranked efforts on the greens, similar to his two efforts at River Highlands, one of which which led to his win at Mount Juliet..

Herbert is a confidence player, bombing the ball around in a tremendous play-off for his first win, although he has had to make changes to the way he drives the ball in an effort to simply find fairways.

At the end of last year, the 27-year-old realised that his stock draw was simply not finding the short stuff enough to count, with his coach commenting:

“We know that when he drives it 300 in the air–which he does–if he can hit 60 percent of fairways he’s going to compete week in and week out.”

Whilst he may not have completely settled with a new fade, it will come, and the wager is in trust that manages to find enough greens to allow his excellent putting to thrive.

Recommended Bets:

  • Patrick Cantlay
  • Tyrrell Hatton
  • Min Woo Lee
  • Lucas Herbert

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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