Opinion & Analysis
2023 U.S. Open Betting Tips: Back this LIV pro for glory in the City of Angels
Major number three already, and we are off to Los Angeles Country Club for what is supposed to be one of the world’s great courses.
This isn’t a travel guide, though, and you’ll find volumes written about location, what it means to the USGA to play here and yada yada.
For us, it’s ‘simple.’
7400+ yards, par-70, sloping fairways, thick rough and tough-to-hold greens.
Should it stay dry, bombers will be wary of running out of the short stuff into thick, Bermuda rough. For the shorter hitters, they will need to find outstanding accuracy with clubs of lesser trajectory. Hit the right part of the angled greens, or pay for it.
History dictates that an elite player wins the US Open, with previous top results being made of the odd interloper. Whatever the result, look for a golfer with all aspects of his game close to their peak. You don’t win a US Open by suddenly finding your A-game.
Respect to all at the top, and whilst he has six wins since the start of 2022, Scottie Scheffler still failed to convert at East Lake, Kapalua and Bay Hill. In the last couple of months, the world number one has failed to turn promising half-way leads into victories at either the Byron Nelson or PGA Championship. At single figures, I greedily need more.
Masters champ Jon Rahm gives the impression he can turn it on at any given time, and came off a withdrawal and poor Match Play to win his second career major. With that in mind, his return to form at Muirfield gives his supporters hope that he can win for the first time since overcoming Brooks Koepka in a bizarre final round at Augusta. he is preferred to Rory McIlroy, who again failed to justify very short odds, this time when going for a three-peat in Canada last week.
Granted, the Northern Irishman carried another bag of weights around Oakdale, but it wasn’t the first time we have seen him fail to kick on from a good position, and this won’t be the place to try and chase his first major in nine years.
For me, there are no doubts about Brooks Koepka, and any double-figures should be snapped up.
The 33-year-old is a major king, and this yardage and these conditions suit every aspect of his game.
Koepka has nine PGA Tour wins – five majors and four non – and all are important pointers this week.
Of the ‘rest’, Koepka won the 2015 Phoenix Open beating future Masters champ Hideki Matsuyama and past Augusta winner Bubba Watson, into second. The 2018 CJ CUp victory saw him beat 2019 US Open winner Gary Woodland, whilst he put 2012 US Open champ, Webb Simpson, in his place at St. Jude.
Finally, whilst Xander Schauffele has not yet won a major, he’s come damned close (more of that soon) and again boosted the ‘regular event’ form of BK, finishing a shot off him at TPC Scottsdale, a course with (perhaps spurious) links to LACC.
Koepka’s form in 2023 suggests he can repeat what he did when winning the 2019 PGA (7400-yard par-70 Bethpage). On that occasion, he had Dustin Johnson, Patrick Cantlay, Rory McIlroy, Deki and Xander behind, as he did when winning his third PGA Championship at Oak Hill just a month ago.
The headline selection has no official stats from the LIV Tour but at the two completed majors of 2023, he has shown he is still amongst the best of his generation.
For the PGA and the Masters, the selection ranked seventh and 16th off-the-tee, fifth and second for approaches and second and ninth for tee-to-green. Throw in a pair of putting numbers that show a 4-shot-plus gain with the flat stick and he should be closer to favoritism this week.
Even taking into account the one missed-cut, and a 55th when totally out of form, Koepka’s 10 tries at a 7400-7600-yard par-70 track sees him average 18th place, and I have no doubt that figure will be heavily reduced by the 72nd hole at LACC this week.
It’s very difficult to look past the top 12 or so for the outright winner here and, with an improving short game, Viktor Hovland was very tempting at 16/1.
Instead, at half-a-dozen points bigger, I’m rowing in with a player I feel must win a major at least once in his career.
29-year-old Xander Schauffele has done everything but win one of the coveted four, and has yet another chance to break that maiden.
A local man, who attended California State and lives in LA, Xander has one of the best major records in the field – all without getting that vital win that defines a golfer’s career.
Runner-up, third and 10th at Augusta in three of the last five years, he betters those figures at this tournament, racking up a sequence of 5/6/3/5/7/14, two of those coming at the lengthy Shinnecock Hills and Winged Foot, as well as a couple being in his home state.
Following a withdrawal with injury at the seasonal opener, Xander has made all 12 cuts this year, and the quarterfinal of the Match Play, losing to an inspired McIlroy after extra holes in a high-quality match.
Given the elevation changes of the Renaissance Course, Xander’s 2022 Scottish Open win may be significant, but it’s the consistency of his tee-to-green game that keeps him in contention at these difficult and high-scoring events.
Currently ranking third for overall performance over the last 12 weeks, and (apart from Bay Hill, his only flop) with a minimum gain from tee-to-green of 2.5 strokes this year, he has everything ready for another top finish.
Justin Rose had chances to do even better at Augusta, Oak Hill and last week in Canada, but the fact he went into Sunday’s back-nine with a chance bodes well for this tougher test.
The 2013 US Open winner has always had a practical outlook for this event. He recently told Breaking News that his win at Merrion was built on the thought, “it was a US Open so you build your game plan in a way to think, ‘How can I get round this course without making mistakes and shoot even par?’” That might do fine as a plan this week.
The 42-year-old has earned 12 top-10 finishes in majors since that victory, including at the ‘similar’ Shinnecock Hills, and when third at Pebble Beach, scene of his first victory for four years.
Taking a couple of events to resettle after the win, Rose has made his last seven cuts, including a top-six at The Players, 16th at Augusta (top-10 into Sunday), ninth at the PGA (top-five into the final round) and last weekend’s eighth place finish.
Rose averages around 20th for tee-to-green figures over the same period, a number that should see him thrive around a course that will not offer up the plentiful birdies sought by the more aggressive players. He can also repeat the payout provided at Oak Hill by being ‘top Englishman’ in a five-man field.
There are a handful for special bets, but two names stand out – Wyndham Clark and Gary Woodland.
29-year-old Clark has no major form to speak of. In fact, the figures are frightening, but there is cause to be hopeful of a top-20 finish from this improver.
Frequently recognized for his quality tee-to-green game, the Scottsdale resident has hidden form to go along with his maiden victory at Quail Hollow in May, an event that saw him thrash Schauffele by four shots, with Tyrrell Hatton, Tommy Fleetwood and a host of fancied players well behind.
That particular event seems to throw up US Open names, with winners Lucas Glover, Webb Simpson, Dustin Johnson and Matt Fitzpatrick, all finishing runners-up in Carolina. Take a peek at who was a silver medalist this year….
That first victory was always coming, with form often hidden by poor final rounds.
At St. Jude, Clark sat inside the top-10 before finishing 28th; in Canada he led till halfway before recording a seventh place finish, and at the Corales, the eventual sixth place was three places off the number after 54 holes.
The Wells Fargo champion has three outings at Houston, his only recorded efforts over a long par-70, and, again, his play is better than the numbers on screen.
He fell from sixth and seventh place through the first three rounds to finish 41st in 2021, whilst a year later Clark sat in the top three going into Sunday, when a 73 saw him drop to 16th.
Allow the one missed-cut of the year – at the PGA – and instead look at last week’s 12th place at Muirfield, especially as he sat in the top-five going into the final round.
Hitting the ball well, he ranks fifth in performance over 12 weeks, striking up good numbers for driving distance, greens, scrambling and putting. Whilst I couldn’t be on for the outright, he looks a fairly comfortable bet for a place on the front two pages.
2019 US Open champ Gary Woodland has started to climb the world rankings again after six top-10 finishes since the start of 2022, and is showing enough consistency to believe he can rack up the third top-20 of his US Open career.
Just four years ago, the 39-year-old led home a top-10 that included Koepka, Rahm, Rose and Schauffele, and whilst he hasn’t won since, there is plenty in last year’s top-10 at Brookline and Houston to be encouraged this will suit.
’23 has been kind to this powerful driver, with a top-10 at local Riviera and when going into Sunday at both Augusta and Quail Hollow.
The numbers make it clear – Woodland has an appalling short game, but that’s why he can be ignored at birdie-fests, and backed when his tee-to-green game will make inroads. Ranking 25th for driving distance and 30th for greens for recent weeks, I’ll take the chance that it does so around here.
Recommended Bets:
Outright
- Brooks Koepka
- Xander Schauffele
- Justin Rose
Specials
- Justin Rose – Top English
- Wyndham Clark – Top-20
- Gary Woodland – Top-20
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
