Opinion & Analysis
The best bets for the 2023 Porsche European Open
Green Eagle hosts the European Open for the sixth consecutive time, missing only the pandemic year of 2020.
Known for its potential to stretch to 7800 yards, this monster course in Hamburg is able to reduce itself to around 7300, a far less insurmountable proposition that allows the non-bombers to make use of their pin-point iron play.
Of the top 16 players last year (top 10 and ties) nine fell into the top 12 for tee-to-green, split into those that made it off-the-tee (six in the top-12) and those from approach play (total of four players). Go back to 2021 and champion Marcus Armitage won the shortened three-round event with a ranking of 40th off-the-tee, whereas four of the remaining top-10 ranked in single figures for the same asset.
It’s a real mix, and whilst I’m definitely on the side of those that hit it a long way, there are more factors at work here, particularly a solid relationship with the Italian Open, as well as events in the Czech Republic and Dubai, weeks that allow drivers to open up a tad.
Last year’s winner Kalle Samooja has a best of 2023 at the Marco Simone Club, a tournament won by Adrian Meronk, and with a top-10 containing the big-hitters Julien Guerrier, Nicolai Hojgaard and Daniel Van Tonder, with Armitage a couple of shots away in ninth place.
Like Armitage, the Finn also boasts a win in China (although at differing courses) where solid driver Sean Crocker (third) carries a link between the Czech Masters, being runner-up to Johannes Veerman (10th here, eighth Italy), and another bomber Tapio Pulkkanen, whose best effort this year has been at the Ryder Cup venue to be.
Of the 35-year-old Englishman, his only other victory came in the 2018 Foshan Open, where his nearest victims included Alexander Knappe, Mattieu Pavan and Ryan Fox, all constantly there in the lists for top driving, with Bernd Ritthammer (tied runner-up here 2019) in ninth place.
Amidst plenty of Crans and Alfred Dunhill form on various cards, 2022 Italian Open winner Robert Macintyre was the second of three that tied in second place here behind the classy Paul Casey in 2019, as well as tying with Matthias Schwab at Olgiata, Italy, in the same year.
The Austrian, now plying his trade on the other side of the pond, also brings in the third of three players that ran up here, a seventh place at Green Eagle, two top-10 finishes at Albatross and top finishes at the Dubai Desert Classic and China.
Current favourites Victor Perez and Rasmus Hojgaard both disappointed last week at the Dutch Open, and whilst that occurred in completely differing circumstances, they give nagging doubts to what would otherwise be solid claims on class alone.
The Frenchman hadn’t recovered from a week away at Oak Hill when missing the cut, but probably should have won here last year when eventually third, and his ball-striking doesn’t quite have the same sound at the moment. On the other side, the Dane star again had a chance to prove best last week, but for the fourth time in nine months, failed to go through with his effort after entering Sunday in the final two groups.
If wanting a player to link up all the chosen comp tracks, then Jordan Smith would be the selection, even at 20/1 or thereabouts. However, having been safely in the draw for the weekend after 12 holes of his second round at Bernardus, the 2017 Green Eagle champ completely lost control of his tee-to-green game, dropping nine shots in his last seven holes. The 30-year-old is made for this place, as his two further top-11 finishes indicate, but last week’s effort needs a large bunker of forgiveness and I’ll instead nail my colours (again) to Alexander Bjork, the man that beat Smith in China in 2018.
I was with the Swede last week based on crossover form, and this week he makes similar appeal being able to back up that Asian form with top finishes in Dubai, Abu Dhabi (see Casey) and Crans (Armitage and shock winner of this event Richard McEvoy). Of that sole victory at Topwin, it has to be of interest that former China Open specialist Alex Levy won the last running of the European Open at Bad Griesbach before finishing second and 13th here, whilst impossible-to-read HaoTong Li, the 2016 Topwin champ, was 18th on his only try around the monster that is Green Eagle.
Last week’s top-30 made it 10 cuts in a row for 2023, with some impressive displays through this first half of the year, including top-20 in Dubai, second in Ras and back-to-back fourth placings at both the Soudal and Italian Opens.
The 32-year-old ranks fifth for overall performance over the last 12 weeks comprising 32nd in total driving, 24th for ball-striking and 12th for putting. He is exploiting his excellent tee-to-green game, and now ranking in third for scrambling, remains one of the rare players that can recover well when missing their target – although at 19th for greens-in-regulation, this isn’t that often.
Bjork has made all four cuts here, with his last three finishes in the mid-20s, but is in probably the best form of his life. With doubts surrounding many of the rivals at the top, his constant barraging of the short stuff should see him challenging over the weekend.
Home favourite Yannik Paul has been well backed from a far-too-big early price, and there is a case for making him still value at 30+, but Jorge Campillo needs forgiving for an awful display from the front last weekend, even if that was an outlier to his otherwise excellent run, that includes a victory and top-10 in Italy.
There seem to be an awful lot of doubts about the top lot in the market (save a mere handful) so take a trip downtown and try nabbing a bit of value prices that will pay nicely should they nab a place.
Whilst Gavin Green would seem to be an obvious place to go, he sits in the range between 50/1 and 100/1, full of untapped talent and players, that have least not had too many chances to put their head in front.
Jordan Smith won on debut here, so it’s not impossible, and whilst Jeong Weon Ko may need another year or two to reach his peak, he is one that appeals as a ‘watch’ for the rest of 2023.
The French-born Korean dominated his home junior scene before taking his time through the Alps and Challenge Tours, eventually settling in during the second half of 2022. From July to September, Ko played 14 times, recording four top five finishes, two further top-10s and a pair of top-20s, those results including a fourth place finish at the Challenge Tour finale.
His rookie season at this level started well with a 30th and fourth place in Africa, and he has since progressed steadily as the DPWT ramped it up a level.
Top-20 finishes in Korea, India and Belgium, where he was in second place at halfway, suggest he should soon be competing on a Sunday, whilst in-between those, a third-round 67 was enough to launch him to inside the top 10 at St. Francis Links.
On the tour-tips.com 12-week tracker, Ko ranks 12th with positions inside the top-30 for all the relevant stats.
15th for distance, 25th for greens, and top-10 for par-5s, he has a bit of Green about him but without the question marks. Whilst he hasn’t won on the professional stage, his second to bomber Daniel Hillier at the Swiss Challenge reads nicely, as does his top-15 at the Di-Data in 2021 when surrounded by longer hitters, and he appears to be of the quality that will leave these results behind in time.
Hillier himself can be fancied, especially after last week’s fifth at the Dutch Open, but I’ll go with the man that beat him by a single shot last week in the shape of Deon Germishuys.
The DPWT rookie has already had a season to remember, leading home fellow South African Wilco Nienaber at U.S Open qualifying at Walton Heath at the beginning of May, and securing his ticket to his first major.
Interestingly, two of the other five qualifying spots were won by Alejandro Del Rey and Matthieu Pavon, all four names being some of the longest drivers on the tour.
That may well have been the boost that pushed the 23-year-old to record his best effort on the DPWT so far, his third at the Dutch Open marking another step up from the 15th in Belgium just two weeks previous, and a top-10 in Japan when just behind Macintyre, Paul, Smith and Campillo.
In what is a fledgling career, this event starts just a few days after the anniversary of his first victory on his home Sunshine Tour where he beat some of the country’s longest hitters to the biggest prize for a non co-sanctioned tournament, before nabbing his DPWT card via a 20th place ranking at the end of the Challenge Tour season.
The three mentioned top-15 finishes have all appeared on his card since the beginning of April, and this rapidly-improving player now has last weekend’s finish fresh in the mind, finishing in front of Meronk et al, despite not being able to buy a putt on Sunday.
A lot of what Deon is doing on the course reminds me of compatriot Dean Burmester, who had a terrific record at the Di-Data at Farncourt, something being repeated by the younger man (20th and 7th). Now signed by LIV, Burmy also had a solid record at Albatross and in Italy, where a best of fifth place should have been higher at the bizarre Chervo track, biased towards long-hitters but won by a demon putter instead.
I’m tempted by the names Tom Mckibbin, nowhere near a finished article and keen to attack this course, flusher Dan Bradbury, and bomber Marcus Helligkilde (still not convinced he is absolutely one-hundred percent), but they may only make the top-10/20 bets.
Kalle Samooja should go well in his bid to defend his crown, but I’m taking fellow Finn Tapio Pulkkanen to improve on his 18th here last year with the chance to again make his length count.
Having won both the Nordic League (2015) and the Challenge Tour Order of Merit (2017), the be-hatted one was always going to be a player to look out for and, in truth, it hasn’t really happened.
However, his case lies with the best of his efforts, all of which combine to believe that should organisers stretch this course to over 7500-yards at any point, then he is one of a few that could handle the layout.
Silver and bronze at the Czech Masters, Pulkkanen thrived on the open layout of the Dunhill Links, finishing top-10 twice since 2019. Add those to a second (Hainan) and 14th in China, top-20 finishes in Dubai and Himmerland, as well as good finishes at the classier BMW at Wentworth and he just needs to show something to make appeal at one of only half-a-dozen tracks that he could be fancied around.
The 33-year-old led in Chervo in 2019 before showing he enjoys Italy with his best-of-the-season 16th at the Marco Simone at the beginning of May, where he should have done better, having been in the top five for all the first three rounds.
By no means one to place maximum faith in, he is similar to the likes of Veerman and Joakim Lagergren in that they suit certain types of tracks, and they are the only ones they could be backed at. This one, Green Eagle, together with Pulkkanen, seems like one of those times.
Recommended Bets:
- Alexander Bjork
- Dean Germishuys
- JW Ko
- Tapio Pulkkanen
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
