Opinion & Analysis
2023 PGA Championship Betting Tips: Why Brooks Koepka is primed to win his fifth major
For a while, many considered the USPGA to be ‘bolt on’ major, considered the fourth in ranking, behind the Masters, US Open and The Open Championship.
Despite the roll-call of winners containing the greats (Nicklaus and Woods leading many of the world’s best) the move to May has given the event that boost in profile, coming half-a-dozen weeks after Augusta, and a month before the US Open, itself just a few weeks ahead of The Open.
It remains a bizarre thing to me we are done with the four premier events by the end of July – the tennis Grand Slams run from January to August – and I’m certain we’d have a lot more fun splitting them up down the calendar and in very differing conditions, but the promotion of the FedEx Cup, Ryder Cup years and pressure on broadcasters has led us this way.
Considering the small sample of recent winners since the move, all of defending champion, Justin Thomas, Phil Mickelson, Collin Morikawa and Brooks Koepka have proven to be elite players. Koepka won the 2017 US Open as the first of four majors, Lefty was winning his sixth major, Morikawa subsequently won The Open a year later while JT won his second major, six years after landing the Wannamaker Trophy in 2017.
There will be plenty of content written about the course, so let’s keep it simple.
After this year’s championship, Oak Hill will be the most-employed course in PGA/US Open history. Changes have been made throughout the years though, with golf.com saying, “The Oak Hill where Snead cashed in big in 1941 was not the same Oak Hill of 1968, where Lee Trevino claimed the U.S. Open, which was not the same Oak Hill of 1980, where Jack Nicklaus ran away with the PGA.”
A revised Donald Ross course, think long short holes, followed by (modernised) long, long holes, sloping greens, and ultimately a choice for the player – try the tough tee shot fraught with danger, or a simplified but shorter route – the lengthening to a 7400-yard par-70 has to favour those that either bomb it off the tee, or are full of quality with their long iron approaches.
The front nine looks to be very much a defending half with a 503-yard par-4, 615-yard par-5 and tough narrowing, closing hole at 480-yard-plus. If they’ve survived the outward half, the course tempts players with the 430-yard 10th, sub-400-yard 12th, par-5 13th, driveable 14th and, 155-yard par-3 15th.
Given the winning scores here of 10-under (Jason Dufner 2013), 4-under (Shaun Micheel 2003) and 6-under by Jack Nicklaus in 1980, as well as the last four PGA Championships (averaging around 6-under for the three May events), this could be a grind.
Sure, driving looks vital, but I’d take a look at total driving with distance an advantage, although, as always, a current strong tee-to-green game with leanings to long irons, looks key.
Given everything said, being one of the elite – or having pretensions to being so – is requisite to winning this grind. Of the last 10 winners, only Mickelson was ranked outside the top-50, with 2018 champ, Jimmy Walker, out of the worlds top 25.
Looking at the top of the market, the results when selecting players with history on par-70 courses of 7300-yard and longer sees Scottie Scheffler with an impressive pair of runner-up finishes, and a worst of 32nd in seven starts. There is no victory, though, which puts him behind the likes of his rival for the number one slot, Jon Rahm, with a win at Olympia Fields and East Lake (Ross design).
Rory McIlroy has an enviable record of three wins at East Lake and a win at Firestone amongst his impressive collection at this range, but he went missing at Augusta and actually looked even worse at Quail Hollow, despite at least making the cut.
Cases are obviously made for the likes of Thomas and Hovland as well and there is no arguing with those that opt for either but I’ve got a funny feeling this might be the day when golf goes a bit crackers.
LIV intruder Brooks Koepka was put off by some adverse commentary during the lead up to the Masters, and again by the pace of play during the final round, but he has that victory at Shinnecock Hills and is a twice two-stroke winner of this event. The Norman-led tour doesn’t have anything like a grind on its menu but the 33-year-old is made for this, with a majors record that reads 35 outings, four wins, four times runner-up, five further top-fives, and four top-10 finishes.
Just before the start of last week’s LIV Tulsa, he spoke to the media.
“Yeah, this week just trying to make sure I tune everything up, get ready for next week. I like the majors. I like the discipline, the mental grind that comes with it all, the focus, and just use this week to get ready.
“That’s a huge thing. I’ve always done it. It’s not always about results the week before, but it’s about making sure that everything is starting to line up and I can see the progress and see where we’re going to be for next week.”
Examining the criteria set for all the players in the top-12 or so of the market, Koepka has the victories at the 7400-yard-plus Shinnecock and 7300-yard Bellerive alongside top five finishes at Baltusrol (2016 PGA), as well as multiple top six finishes at East Lake and Firestone, and has been top five in his only start at the Houston Open (weekend rounds of 65 twice).
Having just announced that he and wife, Jena, are expecting their first child, there is every motivation to put up a solid showing around a course that suits the former world number one in every way.
This event often throws up first-time major winners, and Tony Finau would seem the perfect candidate for another.
Whilst the 33-year-old has not shone in the two PGA’s of this length, that’s more of a surprise than expectation, and of course, both events were before an extraordinary turn of form and confidence that has seen the hugely-likeable big fella win five events in 45 outings.
Amongst those wins, he beat a top-class field at the 2021 Northern Trust (7300-yard par-72) that included the subsequent major winners Cam Smith and Jon Rahm, with two-time PGA champ Justin Thomas five shots off the pace in fourth.
2022 saw three wins, gagging up when back-to-back winner at the 3M and Rocket Mortgage Classic (Ross design) before waltzing clear at the 7400-yard-plus of Memorial Park, Houston.
In between all that, he flew at the end of the Canadian Open to be beaten only by Rory McIlroy, and at the Mexico Open to get bested by Jon Rahm, a defeat he avenged when holding off the world number one at the end of April.
Fifth to Koepka at Shinnecock, he filled the same position behind Rahm at Olympia Fields in 2020 and flew through the field over the weekend at last season’s finale at East Lake.
Tour-tips’ three-month tracker puts Finau in at #7 in the all-round listings, ranking him 17th in total driving, 14th ball-strking, 24th for greens in regulation, 24th scrambling and 31st for putting average. With some severe pressure on par-4 play this week, he ranks in eighth for that discpline and 13th for the longer holes.
In eight tries at this championship, his best run is since moving to this earlier slot (4/8/30 last three years), he’s a different player to the one pre-2020, and he can exploit an elite tee-to-green game, an attribute for which he ranks third over the 2022/23 season so far.
Given a history of injury concerns, it could have been foolish to put up Hideki Matsuyama on Twitter over the weekend, but I’m buoyed by his play over the weekend at the Byron Nelson, recording a combined nine-under for his first two rounds and ranking in the top echelons for approach shots on all four days.
2022 wasn’t great for the 2021 Masters champion, having to withdraw from The Players, Texas Open, 3M, St.Jude and Houston, but, when right, still managed a win at the Sony, and record a closing third at the Byron Nelson, another flying finish at the difficult US Open at Brookline (winner Matt Fitzpatrick at 6-under), and a top-10 at East Lake, where a third-round 63 equalled winner McIlroy, Thomas and Rahm for low round of the week.
2023 has been a year of steady improvement, with his two top-10 finishes (at Torrey Pines and Sawgrass) overlooking that he was ninth after three rounds of the opener in Hawaii, 12th after three rounds in Texas and in fifth place going into the final round at Augusta.
Possibly still carrying the niggle he discussed after his second round, Deki just lacked that confidence to attack on Moving Day last week, when everything stalled after a missed birdie opportunity at the gettable ninth. It was good to see him get revenge on that hole plus four others for a ** under final round and momentum heading onto this week.
The last few weeks have been nothing but an encouraging sign as he bids to add a good finish to his 10/10 cuts at the PGA in all its formats and perhaps relevant, Deki has some experience of Oak Hill when top-20 in 2013, and boasts some low rounds throughout his career at the Ross-designed Sedgefield, home of the Wyndham Championship (form of 3/11/15).
Whilst not the longest driver, the Japanese star struck a final round 61 to win at Firestone in 2017, has three top 10s at East Lake, and a tied-second alongside Dustin Johnson at the 2020 Houston Open, where a weekend 66/63 brought him through from 26th at halfway.
Approach stats for Craig Ranch last week saw him rank sixth, 25th, 23rd and ** for the four rounds, leading to a high status for greens-in-reg. He may need to turn up with more gusto in his driver, but as long as he is fit, there is a percentage there in his locker, something he can easily work with.
Should this get nasty, there are a handful of players that should come to the fore.
Jordan Spieth seems obvious in single-figure winning tournaments, except from his Ross form (one runner-up and 17th at Pinehurst from seven starts). That isn’t the be-all-and-end-all for a player that is a three-time major winner, and coming off a fantastic run of form, but, having pulled out of the Byron Nelson with a wrist injury, I’m looking for clues that all is okay, before piling in for The Open at Royal Liverpool in July.
Justin Rose is a tempter for a high finish after his first win for four years at Bay Hill in February, and he can make up for Lee Westwood’s failure to exploit his good overnight position back in 2013.
It wasn’t the greatest of events, but he won easily and confirmed the promise he showed when ninth at Houston at the end of ’22 (third after three rounds) and when top-20 at Torrey Pines a week before the victory.
The experienced Englishman, who beat Phil Mickelson in a duel at the US Open at the ridiculously tough Merrion, certainly has the game to keep pounding away for par, and proved he has still got the game to compete with the elite when inside the final 10 players after three rounds at the Masters and, most recently, when in second place at halfway at the ‘elevated’ RBC Heritage.
A two-time runner-up at the Masters, Rose is also a 16-time a top-10 major player, with wins at the AT+T/Quickens Loans, Memorial and Torrey Pines to remind us just where he sits amongst the hierarchy.
The 42-year-old now sits at the highest ranking (low 30s) for over four years and it doesn’t take a long memory to remember that a 50-year-old Phil Mickelson won this event just two years ago. I’ll take the chance it’s tough enough out there for Rosey (yeah, I know, Butch, eh?) to land a decent payout on the specials.
Fellow Englishman Tyrrell Hatton is a real head-scratcher as he seems to hate everything, but is blinkin’ top class at this golf lark. He’s recently recorded a fourth place behind Rose at Bay Hill, runner-up at Sawgrass, top-20n at Harbour Town, third at Quail Hollow, all topped with last weekend’s *** at the Byron Nelson, a course that should not have fitted his grinding style of play.
Such was his play at Craig Ranch that he ranked **** ***** and he comes here carrying USPGA form of eight runs, two top-10 finishes and a most recent 13th at Southern Hills, dropping slightly from a halfway position of 10th.
The 31-year-old doesn’t ‘do’ Ross very frequently, but in four outings has a top-10 at Sedgefield and, perhaps more importantly, a top five in Detroit, the latter coming after a run of a win (Bay Hill) and third (lead after three rounds) at Harbour Town. He is absolutely the grinder amongst grinders.
In the end, yesterday’s finish might have just ruined his price, but (since 2006) and apart from Mickelson in 2021, every champion has finished in the top-28 in their event immediately before this major, with seven inside the top five and 11 inside the top-15.
We may need a pair of hardy players come Sunday afternoon, and in Rose and Hatton, we get just that.
Americans have won the last eight PGA Championships, and whilst it’s not hard to see young bucks Taylor Montgomery or Cameron Young getting involved, I’ll turn to 2019 US Open champion Gary Woodland to revive former glories after showing a return to top form over the last 18 months or so.
The form of that victory needs no explanation, beating Koepka, Rose, Rahm and Xander Schauffele by three and six shots, with McIlroy and Stenson further behind. That was to be the highlight of the now 38-year-old’s long career, one that started 16 years ago and containing a next-best major finish of sixth place at Bellerive, a 7316-yard par-70 and home of the 2018 PGA Championship.
Indeed, looking at the Florida resident’s card, all of Woodland’s best major finishes have been within the last five years. Apart from the two efforts mentioned above, he has a fast-finishing eighth place finish at brutal Bethpage Black in 2019 and a back-door 10th at last year’s US Open, all signs that he’ll stick around should it get tough out there for the more finesse style of player.
2022 saw Woodland record top-five finishes at the Honda and at Bay Hill, whilst top-10 finishes at the Texas Open, afore-mentioned US Open and Houston all provide evidence for the wager.
Following a slow start to this year, Woodland found form at Riviera, where he was fifth after three rounds, before a recent run of six cuts that include a 14th place finish at Augusta and at Quail Hollow, where ironically he sat in ninth place going into Payday.
On the three-month tracker, Woodland ranks inside the top 35 over the last three months, based on his high position of fifth for total driving (in eighth for the season overall) 11th for greens-in-regulation and top-35 for both the par-fours and fives. The official season-long PGA Tour stats see him top-25 for tee-to-green, with highlights being top-10 rankings for approaches from sub 100-yards, 150-175 yards and 200+ yards, the latter surely an advantage on this monster.
It’s all not quite good enough to see him lifting the trophy on Sunday, but there is plenty there to think he’ll give a run for a place on the front page, or at worst inside the top-20.
Recommended Bets:
Outright
- Brooks Koepka – Each-Way
- Tony Finau – Each-Way
- Hideki Matsuyama – Each-Way
- Tyrrell Hatton – Each-Way
- Justin Rose – Each- Way
Specials
- Justin Rose – Top Englishman
- Tyrrell Hatton – Top Englishman
- Justin Rose – Top-20
- Gary Woodland – Top-10
- Gary Woodland – Top-20
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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