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Morning 9: Heritage ratings | Want to work at the Masters? | Bryson refutes sportswashing claim

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Wednesday morning, golf fans, as we head to New Orleans for the Zurich Classic.

1. Heritage ratings are in

Adam Woodard for Golfweek…”A week after CBS reported the final round of the 2023 Masters was the most-watched golf broadcast in the past five years, the network drew 4.152 million viewers Sunday for the 2023 RBC Heritage, up 13 percent from last year. The final round – which included a three-hole playoff between eventual winner Matt Fitzpatrick and defending champion Jordan Spieth – was the most-watched final round of the Tour’s season (Masters aside).”

  • “…As reported by the Sports Business Journal’s Josh Carpenter, the final-round duel between Fitzpatrick and Spieth was the most-watched final round of the RBC Heritage since 2002, which also featured a playoff between Justin Leonard and Heath Slocum and boasted 4.575 million viewers. SBJ also noted all but one of the eight designated events on the Tour’s schedule – the Sentry Tournament of Champions – has earned a year-over-year increase in viewership so far this season.”
Full piece.

2. Newest Keiser enterprise: Rodeo Dunes

Derek Duncan for Golf Digest…”Developers Michael and Chris Keiser will announce Tuesday that construction will begin this summer on the first of potentially six public golf courses on a 2,000-plus-acre site outside of Roggen, Colo., an hour northeast of downtown Denver. The Keisers purchased the land from the Cervi family, the country’s largest producer of rodeos, who have used portions of it for ranching, livestock and rodeo training. To honor the land’s heritage, the new golf resort will be called Rodeo Dunes.”

Full piece.

3. Some LIV golfers opting out of U.S. Open qualifying

The AP’s Doug Ferguson…”The road to the U.S. Open began this week for thousands of players, with an 18-hole local qualifier in the Houston area on Monday and another in North Carolina on Wednesday.”

  • “A dozen or so players from LIV Golf already decided to pass by not entering.”
  • “That includes Louis Oosthuizen, a runner-up at Torrey Pines in 2021 and at Chambers Bay in 2015. By not filing a U.S. Open entry, his only other avenue to Los Angeles Country Club is to win the PGA Championship next month. He currently is not in the PGA field, and at No. 136 in the world, is not likely to get an invitation.”
  • “Others who chose not to enter and who are well outside the top 100 in the world are Bubba Watson, Paul Casey, Charles Howell III, Ian Poulter, Lee Westwood and Charl Schwartzel.”
Full piece.

4. Want to work at the Masters?

Joseph F. Patterson for Golfweek…”Each day began for us around 2 a.m., because we allowed driving time to get to the Masters employee parking lot at Augusta University where shuttles took us to the course and then Concessions Stand 1, a cave-like space located beneath the golf pro/gift shop. We had to be there by 4:30 or 5 a.m. It was a full 10-to-14-hour day of running breakfast and barbeque sandwiches from the kitchen to the food service bays. Those bays had to be stocked each morning before 7 a.m., with ice, cups, Masters logoed snacks (popcorn, moon pies, cheese straws, potato chips, peanuts, cookies, etc.).”

  • “Officially, Stand 1 was not to close until half an hour after the final golfer finished the round for the day. Usually, that meant shutting things down around 5:30 p.m. Everything that had not been sold had to be inventoried, taken back to storage, counters cleaned, trash dumped. We usually left around 6 p.m., maybe 7 p.m. on some nights. On another stand, we heard workers were not allowed to leave until 1 a.m. on the last day of the tournament.”
  • “No sitting. All day you are standing and walking on concrete floors. There was a small breakroom in Stand 1. You were given two 15-minute breaks and a half-hour lunch break.”
  • “The conditions were brutal, equal to the management style of some of the full-time Augusta National management.”
Full piece.

5. From conference play to the Chevron

Golf Channel’s Brentley Romine…”The LPGA’s first major championship of the year begins Thursday at The Club at Carlton Woods’ Nicklaus Course in The Woodlands, Texas, and in the field are seven amateurs: Saki Baba, the reigning U.S. Women’s Amateur champ; L.A.-area college standouts Amari Avery of USC and Zoe Campos of UCLA; Ting-Hsuan Huang and Eila Galitsky, each of the past two Women’s Amateur Asia-Pacific winners; British Amateur champ Jess Baker, who plays collegiately at UCF; and Michigan State’s Valentina Rossi, the Latin America Women’s champ.”

Full piece.

6. Norman: “A long list of players want to join LIV”

Our Matt Vincenzi…”The LIV Golf roster is set for 2023, but CEO Greg Norman claims that “a long list of players” want to join LIV Golf.”

  • “While speaking with NCA NewsWire, Norman said that once the relegation process begins more players will join.”
  • “It’s an ongoing process. We’ve got a long list of players who want to come in. We just don’t have the ability today because players are under contract. But we’ll get to a position where there will be a relegation series and places will start opening up.”
  • “The high-profile signings slowed down considerably after LIV’s inaugural season, but Norman says that there will be more big names associated with LIV in the future.”
  • “It’s incredible the amount of players who want to come on board. It would surprise you how good those names are.”
Full piece.

7. Bryson refutes sportswashing claim

Elliot Heath for Golf Monthly…”Bryson DeChambeau, the 2020 US Open winner and former World No.5, was asked about LIV and sportswashing ahead of the event in Adelaide, and he called those claims “completely inaccurate”.

  • “Well, we talked about that last year, and we already kind of kicked that to the curb,” DeChambeau said.
  • “It’s something that I truthfully believe is completely inaccurate. People have their opinions and their perspectives on it, but we certainly don’t feel that way. We’re playing golf here.”
Full piece.

8. Pond leap lives on at Chevron?

Brentley Romine for Golf Channel…”The traditional champion’s pond leap was believed to be a thing of the past when news broke that the Chevron Championship would change venues this year, moving from its longtime former home of Mission Hills Country Club in Palm Springs, California, to its new permanent digs at The Club at Carlton Woods in The Woodlands, Texas.”

  • “But come Sunday, the newest Chevron winner will still have the option to jump.”
  • “The club recently dredged a portion of the large lake that sits just off the 18th green at Carlton Woods’ Nicklaus Course, between the ninth and 18th holes. According to someone with knowledge of the work, the area used to only be a few feet deep, and the removal process added some depth while cleaning out weeds, rocks and surprisingly a lot of construction debris, from concrete to metal. A small dock and ladder also were installed, as was some netting to help keep wildlife, mainly alligators, out – though gators aren’t as prevalent that far north compared to parts of the Houston area closer to the Gulf of Mexico.”
  • “Still, a potential plunge into murky lake water, though much safer now, will be a stark contrast from the manmade pool at Mission Hills.”
  • “I’m not really sure,” defending Chevron champ Jennifer Kupcho said when asked if she’d make the jump should she successfully defend. “I think there might be snakes in the water here, so might be a little interesting.”
Full piece.

9. Photos from the Zurich Classic

  • Check out all our photos from New Orleans in the GolfWRX forums!
Full piece.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Tour Photo Galleries

Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

 

 

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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