This week, TaylorMade has introduced the all-new MySymbol golf ball program.

MySymbol allows golfers to make TP5 and TP5x completely their own with logo and design options such as picking the color of the TaylorMade logo, choosing a symbol or multi-digital alphanumeric positions below the TaylorMade logo.

“Customization and personalization within golf is amongst the biggest trends in the industry right now and MySymbol puts TaylorMade in the forefront of that space. We have invested heavily in visual technologies and personalization because it is by far what golfers, including ourTaylorMade athletes, are asking for.We are excited to bring endless options for customization and personalization to our consumers in this unique way with MySymbol.” — Mike Fox,SeniorDirector of Product Creation, Golf Ball

With TP5 and TP5x golf balls, golfers can replace the standard number under the TaylorMade logo with one of over 100 stock logo symbols. Symbol category options are: animals, countries, foods, holidays, nature, sports and states, amongst others. Golfers can also use the side of the golf ball to place the same or a different stock logo of their choosing.

Not only can golfers replace a number with a symbol, but personal messaging possibilities are endless. Golfers can choose up to four alpha numeric characters to replace the logo or eight characters on three eligible lines of text on the side of the ball. The characters replacing the standard number can be letters, numbers or characters of a four-character variety.

To match the theme of their MySymbol, the color of the TaylorMade logo and/or their custom number/text can be made one-of-a-kind by changing the standard black to five vibrant colors including navy, green, red, orange or pink. Colors can also be mixed and matched to create a ball that best represents them.

Team TaylorMade athletes are also planned to start taking advantage of this new program with Collin Morikawa and Charley Hull will be the first to put their MySymbol balls into play this month.

MySymbol is available April 12 on TP5 and TP5x golf balls at www.taylormadegolf.com for$54.99 a dozen. Purchases come with a minimum requirement of three dozen per purchase.