Equipment
Srixon unveils latest edition of Soft Feel golf balls for 2023
Srixon is set to launch the latest edition of their Soft Feel golf balls on February 16th in North America.
Srixon’s Soft Feel is made to provide golfers with a comfortable feel at impact and confidence at address. Soft Feel is designed to provide impressive ball speed while maintaining balance and feel around the greens.

Soft Feel
“The consistent love for the Soft Feel has been tremendous and with each generation, this being our 13th, we’ve tried to incorporate new ways of providing golfers a softer feel that’s unmatched in a low-compression option. This is one of our softest FastLayer Cores to date. It’s a core that is soft in the center and firms upon the outside giving golfers equal parts distance and feel.” – Amelia DeLazzer, Product Manager at Srixon

Soft Feel Brite
There are also two additional Soft Feel options available: Soft Feel Lady and Soft Feel Brite.
Soft Feel Lady is for women golfers who still want the softness of the Soft Feel, but a slightly higher launch for more distance. Soft Feel Brite features Matte Visual Performance Technology, designed for those who prefer enhanced visibility on the course, while maintaining the exceptional feel and distance of Soft Feel.

Soft Feel Lady
Key Technologies:
- FastLayer Core: With a soft center that gradually transitions to a firm outer edge, the FastLayer Core gives SOFT FEEL
incredible softness and distance off the tee. - Speed Dimple Pattern: For more distance and better performance in the wind, Speed Dimples reduce drag at launch and increase lift during descent.
- Soft, Thin Cover: Provides more greenside spin and softer feel on all pitches, chips, and putts.
Retail and Pricing:
Soft Feel, Soft Feel Lady, and Soft Feel Brite all retail at $22.99. Soft Feel is available in Soft White and Tour Yellow. Soft Feel Lady is available in Soft White or Passion Pink, and Soft Feel Brite is available in Brite Red, Brite Orange, and Brite Green.
Launch Date: Feb. 16, 2023
Equipment
Neal Shipley, AKA, the “Big Fridge’s,” custom stamping
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
Equipment
From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Whats in the Bag
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4

3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4

5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4

Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms

Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80

Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105

Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft

Grips: Golf Pride Tour Velvet
