Opinion & Analysis
2023 Abu Dhabi Championship: Betting Tips & Selections
Just days after the inaugural running of the Hero Cup, we get the chance to see the first full-field event of the 2023 DP World schedule.
For the second year, the Yas Links provide the venue for the well-established Abu Dhabi Championship, but last year’s leaderboard showed not much has changed, with a board of ‘linsky’ players and also those with firm form-lines in this part of the world.
Last year’s champion, Thomas Pieters, is one of 18 players that took part at ADGC last week, and he heads a defending leaderboard that included the likes of Rafa Cabrera-Bello, Victor Dubuisson, Ian Poulter, Tyrrell Hatton and more than a handful of others that appear regularly in the Middle East, Portugal, Holland and Denmark – just some venues that offer clues to regular top-10ers.
Continental Europe won last week’s renewal of what was in effect the old ‘Seve Trophy’ but that shouldn’t stop a strong showing from many of the beaten side. Opting between the likes of Hatton, Tommy Fleetwood and Shane Lowry is as tough as it gets, all having top class links form and a promising ending to the 2022. Still, combine them with Alex Noren, playing well but winless since July 2018, and the coupled odds offer somewhere around 85-40. Despite their obvious claims, that doesn’t appeal.
It is the next group that appeals mostly this week and, whilst Thomas Pieters holds very solid claims for going back-to-back here, the pair of Robert Macintyre and Adrian Meronk are the first to go into the plan.
142 yards. Too many swear words ?
— Robert MacIntyre (@robert1lefty) December 7, 2022
I’ll admit a weakness for the Scot, whose talent has still not reached anything like a ceiling, but Ryder Cup year may see him raise his levels, particularly having told The Telegraph that:
“Playing for Europe has been one of my life goals since I started to believe I was half decent at this game. I’ve played Walker Cup and now I want to appear in the best event in the world and a lot of the older guys––the likes of Sam (Torrance) and Stevie (Gallacher) who we’ve spoken to here this week have told me it would be the best thing to do in my life. And I’ve got a great opportunity to do that.”
Bob’s claims to a place in the European locker room will be far stronger with a place inside the world’s top 50, which gives him access to all the majors and top events around the world.
He’s been there before, after his first win on tour, a strange lockdown-influenced event in Cyprus, but the victory was no surprise given his three runner-up finishes and a 6th at The Open in his inaugural year (2019) after which he received the Rookie of the Year award.
Available for all the four majors in 2021, he finished tied-12th at Augusta and eighth at Royal St. George’s, an event that may be significant this week.
Down the stretch on Sunday, Bob looked set to finish inside the top five before a pulled tee shot on the final par-5 (14th), a move that cost him a bogey. If I was to take just one of the recent Opens as a guide, the 2021 running may be the one.
Whilst the wind was only a zephyr, and disappointing for such a contest, conditions may well mirror the type we see this week. If not, the leaderboard certainly gives some idea with Jon Rahm in third place (three wins and a place in Dubai), Lowry and Viktor Hovland sharing 12th, Paul Casey in 15th and Sergio Garcia also just inside the top-20.
All those named have terrific form not only in the UAE but also in the immediate vicinity, and it seems the same with those beaten in last season’s Italian Open.
Held at the Marco Simone Club – this year’s Ryder Cup venue – Bob shot a final round, and best-of-the-day 64 – to reach a play-off against Matt Fitzpatrick. Winner with a birdie at the first extra hole, he also left behind the likes of Victor Perez, Rory McIlroy, Tyrrell Hatton and Jorge Campillo, all fine exponents of links golf, whilst he also joined Nicolai Hojgaard in a tiny Marco Simone winner’s club, the latter beating Tommy Fleetwood and Meronk for his maiden victory.
Macintyre followed his second victory with a top-10 at classic Le Golf National, top-20 at the Alfred Dunhill Links (11th into payday), top-10 at Valderrama and a closing 18th in Portugal at least two of those being a form guide to Yas this week.
The 26-year-old has admitted he often tries ‘too’ hard and that he plays his best golf when happy and relaxed. Having left the course yesterday with a 4&3 victory alongside Seamus Power and a heavy singles victory over Noren, he should be spot on.
In contrast to the first selection, Adrian Meronk was on the winning side over the weekend, and comes here as another improving 20-something.
Although the Pole was ranked around 200th at the end of the 2020 season, he caught the eye when running-up to Christiaan Bezuidenhout at Leopard Creek in November of that year, seemingly a tad naïve when challenging.
That immaturity is now a distant memory, replaced by a player that had three top three finishes in 2021, and topped by a closing top-10 finish in Dubai.
Having gone on many ‘to follow’ lists for 2022, the 29-year-old withdrew midway through this event before compensating his fans with four top six finishes in seven starts, three in this part of the world.
Belgium and the Netherlands saw Meronk finish in a closing sixth and third, the latter finish at Bernardus Golf (significantly designed by Kyle Phillips) before his (almost telegraphed) victory at Mount Juliet saw him follow in the footsteps of Lucas Herbert, another wind and links specialist.
11th in France and 22nd at the multi-course Dunhill Links works for me, as does his finish to 2022 – seventh at the DP finale, in fifth at halfway in Brisbane, and his impressive second victory at this level, by five shots at the Australian Open.
That win, by a handful from proven links and top-class players such as Adam Scott and Min Woo Lee raises the Pole to yet another level, and now just inside the world’s top 50, a huge effort that sees him receive the ultimate invite:
Perfect Christmas present ?@TheMasters here I come ??#themasters #augustanational pic.twitter.com/VxIRtrPFOc
— Adrian Meronk (@AdrianMeronk) December 23, 2022
With confidence at a high, expect the Polish hero to enjoy the expanses of Yas Links, as he did when sitting inside the top-20 for the three rounds he did complete last year.
Nicolai Hojgaard has already been referenced as the winner of the 2021 Italian Open, and that win alone might be enough to stir interest, but take into account many of his best performances and he appeals greatly at anything around 50/1.
The more flamboyant of the twins is much more of a bully on the course than his brother, Rasmus, for whom he deputised for at the Hero Cup. That decision was justified after an unbeaten 3.5 points saw him produce one of the more surprising performances of the weekend and that encourages me to take the hint soon after a 10th place finish Australian Open, where he was never off the front page at any point.
Second place at both the Portugal Masters and KLM and, of course, a win at Ras Al Kaihmah read nicely for this week’s test, whilst he can add a fourth place to his UAE record having finished strongly on his debut at the DP World Tour Championship.
Ignore the missed cut last season as the 21-year-old was lying in 17th place after the first round before experiencing very tough conditions – eventual winner Thomas Pieters was also one that was over par for Friday.
With this track sure to suit his distance off the tee – Pieters and Hovland ranked top 10 in that regard – and with his confidence up after holing the winning putt for Continental Europe, this should be time to be with him.
It’s hard to believe that a player would win two events in his rookie year and also come within a whisker of his third title, yet be triple digits for this week.
In Ewen Ferguson there is a player that not only showed class in difficult conditions in Qatar (Meronk in third) but also only got done by a superstar putting performance when going for the three-timer in Denmark.
At all three victories, the Scot ranked highly in all tee-to-green aspects, something he found again towards the end of 2022, at Mallorca and the Gary Player GC. Whilst his excellent short game was lacking towards the end of the year, I’m prepared to err on the side that says it had been a long, if successful, first foray at the highest level, one that could have seen him win Rookie of the Year, although ultimately beaten to that by Thriston Lawrence.
Having been one of the success stories of the 2022 Players To Follow column, the 26-year-old more than paid his way, and it’s worth taking a chance that comes out and performs in similar conditions.
I’m watching former star Joost Luiten like a hawk, as his back-form hints to a great week now he and his health are back to something like their best, but the final selection goes to Marcus Helligkilde, another highlighted in last year’s column, and once again in 2023.
Whilst his overall profile is sketchy, we should remember that the Dane missed the middle few months of 2022 with a persistent shoulder injury, before doing enough to retain his DPWT card, something that looked unlikely as the tour approached the autumn months.
Having seen the likes of Jordan Smith and Brooks Koepka graduate from the Challenge Tour with success, much was expected of Helligkilde as he made his way through his rookie year on tour, particularly after three wins led him to a comfortable championship.
The season started in pleasing enough fashion, opening his first look at Yas Links with a 69 to lie inside the top 20, before a mid-event 66/67 saw him lie in ninth going into Payday at Ras. Back in the Middle East, the Dane came from outside the top-50 to finish 12th in Qatar and the sharks were buzzing for a coup in the near future.
However, after a couple of months, Helligkilde revealed he had been suffering with a shoulder injury for a while and would require surgery, something that meant taking at least six weeks off tour.
He admitted he was nowhere near 100 percent when re-appearing at the Irish Open, but a mid-point 22nd was encouraging, as was the trip to the KFT where he performed with credit at both the co-sanctioned events.
Among a large amount of DPWT players at the Barbasol, Helligkilde recorded 16 out of 18 greens-in-regulation on his way to a bogey-free third round of 66 before following up with the same figure on payday, resulting in a move from 64th at halfway to 8th when the cheques were being handed out.
The following week, the Dane was never outside the top-22 in finishing 13th at the Barracuda, both weeks suggesting he was close to being back to his best.
By finishing 4th in Ireland and 8th in his home event, the ‘Made In Himmerland’, Helligkilde showed he can perform when necessary, his top-30 at the Spanish Open enough to secure a place inside the top-100 on the Race To Dubai.
The Dane is far better than that number and, now injury free, is hopefully in a position to show his best, in conditions that will suit a player for whom the middle of the green is always a target.
Recommended Bets:
- Robert Macintyre WIN
- Adrian Meronk WIN/TOP-5
- Nicolai Hojgaard WIN/TOP-5
- Ewen Ferguson WIN/TOP-5
- Marcus Helligkilde WIN-TOP-10
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
