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Morning 9: NBC-shakeup-confirmed | LET-groundbreaking-schedule | Kim-to-Nike

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By Ben Alberstadt with Gianni Magliocco and Matthew Vincenzi.

For comments: [email protected]

January 5, 2023

Good Wednesday morning, golf fans, as we gear up for an exciting new year in the golf world, beginning this week at the Tournament of Champions.

1. Faxon, Kaufman to join NBC broadcast

PGATour.com staff report…”PGA TOUR winners Brad Faxon and Smylie Kaufman will join NBC Sports’ golf commentary team for 2023, the network announced Tuesday.”

  • “Faxon, an eight-time TOUR winner and former Ryder Cup participant, is joining NBC Sports’ team as a hole announcer and will make his on-air debut at The Honda Classic next month. Faxon will also contribute to Golf Central and Golf Central Live From studio programming on Golf Channel.”
  • “Kaufman, who won the 2015 Shriners Children’s Open and played in the final group of the following year’s Masters, will join John Wood, Notah Begay III and Arron Oberholser as on-course reporters throughout the season.”
  • “Longtime GOLF Channel commentators Damon Hack and Cara Banks will serve as golf reporters this year…”
  • “The 18th tower duo of Dan Hicks (play-by-play) and Paul Azinger (lead analyst) will return to lead NBC Sports’ golf commentary team for the fifth consecutive year…”
Full piece.

2. Two aces on the same hole for New Zealand couple

Greg Gottfried for Golf Digest…“The husband and wife duo, Steve and Keiko, were playing nine holes at the Rotorua Golf Club, Arikikapakapa in New Zealand when the New Year’s Day “miracle” occurred.

  • “It was on the par-3 6th hole, and Steve started it off.”
  • “He hit it and the ball went really well towards the flag,” Keiko said. “We were watching, watching, and then, ‘Wow.’ That was a miracle!”
  • “To follow that up, Keiko hit a “high” shot that got lost in the air and eventually landed on the green rolling straight to the pin. It was the first ace either of them had ever hit and it was immediately followed by a young man playing on the fifth hole behind the group shouting and cheering.”
  • “Just to prove how competitive she is, I hit one, and then she goes and gets one straight after me,” Steve exclaimed.
Full piece.

3. LET’s record-breaking schedule

Golfweek’s Beth Ann Nichols…“The Ladies European Tour will compete for a record-setting 35 million euros ($37M) in 2023. The schedule of 30 events includes the $5 million Aramco Saudi Ladies International, presented by the Public Investment Fund (PIF). The February event will feature 60 LET players and 50 players from within the top 300 of the Rolex Women’s World Golf Rankings. It’s the largest purse on the LET outside of the majors.”

  • “There are once again six Saudi-backed events on the LET’s 2023 schedule, with the Aramco Team Series featuring five stops worldwide, each with a $1 million purse. The series will begin in Singapore March 17-19 and then head to Trump International in West Palm Beach, May 19-21. The LPGA does not have an event scheduled for that week, noteworthy given the number of top players who are either personally sponsored by Aramco or offered appearance fees.”
Full piece.

4. LIV Golf questions that need to be answered

Golfweek’s Adam Woodard rounds up a few of the outstanding queries entering 2023…”LIV proved it has a product after successfully holding eight events in 2022. The goal for 2023 was to commercialize that product.”

  • “Last season’s events were streamed on LIV’s website and YouTube page for free. LIV also had 20 international partners to broadcast events in 160 different countries. Golfweek previously reported LIV was nearing a deal to purchase air time for its tournaments with Fox Sports 1. LIV would also have been responsible to pay the production cost.”
  • “LIV called the report “incomplete and inaccurate” at the time, but when specifically asked at the team championship if LIV would be open to paying for tournaments to be aired, Khosla didn’t reject the idea.”
  • “CBS, ESPN and NBC all broadcast PGA Tour events and are assumedly uninterested in LIV. Same goes for Amazon and Apple. So the question now becomes, what’s better for LIV: a TV deal on a smaller network that brings in some money, or an easily-accessible free steam available to any fan on their phone, tablet or TV?”
Full piece.

5. Rahm predicts tense Masters Champions Dinner

Andrew Wright for Golf Monthly…”Jon Rahm admits the atmosphere could be a little different at this year’s Masters Champions dinner, as a host of PGA Tour and LIV stars come together for the pre-tournament tradition ahead of the first Major of 2023.

  • “It’s going to be a different year,” Rahm said ahead of the 2023 Sentry Tournament of Champions. “There’s a lot more highlights in the calendar year, I would say, for the PGA Tour, all those elevated events. One thing I keep going back to and it’s probably only funny to me, but I think the Masters Champions Dinner’s going to be a little tense compared to how it’s been in the past.
  • “So I keep thinking about it because I wish I could be there and just be able to see how things work out. Too bad the US Open doesn’t have one of those. But, yeah, I think it’s an exciting year. Obviously, we’re all curious about how it’s going to work out, but we’re all excited to see what this year’s going to, how it’s going to unfold and how it’s going to play out for everybody.”
Full piece.

6. Tom Kim joins Nike

Doug Ferguson for AP…“He was listed as Joohyung Kim when he played in the 2020 PGA Championship at Harding Park as an 18-year-old, and when he nearly won the Genesis Scottish Open last summer on a sponsor exemption.”

  • “Now he’s known by his nickname — Tom Kim — and by his game. The 20-year-old South Korean won the Wyndham Championship, delivered a big performance in the Presidents Cup and outdueled Patrick Cantlay in Las Vegas at the Shriners Children’s Open.”
  • “He also is the latest member of the Nike family.”
  • “Kim arrived at Kapalua sporting the swoosh on his cap, his shirt and his shoes, part of an endorsement deal he signed during the short offseason.”
  • “It’s very cool for me,” Kim said. “Nike is definitely a brand where they only look at top players and I’m very, very grateful they thought about me. I think it’s a great move. It looks cool and I’m glad to be part of the swoosh team.”
Full piece.
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Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Tour Photo Galleries

Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

General Albums

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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