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Opinion & Analysis

Korean Gadget Report, Pt. 4: Power3 – Is this the best swing trainer ever?

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If you are at all into golf, I bet my putter that you have been tempted to try or buy golf training aids that promised you the moon. Whether it’s longer drives or getting out of bunkers, there are tons of golf training devices to help you achieve your goal. Many of you are probably shaking your head about the last golf doodad that popped into your head. I have also tried my fair share of these gadgets over the years to varying degrees of success. There have been some really good ones, to be sure, but more than not, what seemed really good in theory just didn’t click with me.

Evolution of Swing Training Devices

All things have a beginning. And for most beginners, it usually starts with the basic golf swing. Most of you are probably familiar with the training club sporting a molded grip to ingrain a proper golf grip. It usually was a shorter club with a weighted tip that made a clicking noise if the desired head speed was reached. The goal was to have the user get a feel for where the club head was supposed to make an impact with the golf ball. My own journey began with a bat-like club studded with four big plastic fans to give it wind resistance. Since then, dozens more would follow, and in more recent years, I have dabbled with the Orange Whip and Superspeed golf, both aimed at improving my swing tempo and speed, respectively.

To all the swing trainers I’ve loved before…

When I was first introduced to the Power3 swing trainer a couple of years ago, I wasn’t too keen on it.

After all, it was the same ol’ plug, albeit this one offered to increase distance AND improve swing tempo at the same time. Initially named after its inventor, the original device was named Kim Deok-kyoo Timing. The nomenclature also threw me off, but if you look past the grammar, the name was to reflect the gadget’s ability to teach an effective swing tempo (translated as ‘timing’) to result in better impact and longer distance.

The first differentiator of Power3 from other conventional swing trainers was that I could use it on my own golf clubs. Looking back, I can’t recall ever using a swing trainer that allowed me to do this. The familiarity of swinging my driver and irons made the Power3 easier to take to, and the added benefit was that it saved me from looking goofy like Kevin Costner with the swing yips in Tin Cup. The device clipped on easily to the shaft near the club head and at 28 grams, the weight didn’t affect my swing at
all.

Power3 trainer is a small, sleek device that clips onto your own clubs

The premise behind the Power3 device is simple – just make the LED panel on the device light up at the point of impact. For drivers, this would be near the left foot, while the irons and wedges would be in the middle and near the right foot, respectively. The device also makes an audible click sound if the LED lights up for both visual and audial feedback. That’s nice. But isn’t it just a different iteration from many swing trainers out there? Yes and no. Again, using your own clubs is a big plus, but there is another big surprise I will discuss further on down.

Power3 Speed Trainer

Entering its 18th year in existence, the device is now named Power3 Speed trainer and comes in two models for men (blue) and women (red). Each device comes with a battery and two shaft clips for woods and irons and is pre-set to three-speed settings (hence the name). When the club head reaches the speed corresponding to a target distance, it lights up with a click. If not, the device remains dark and silent.

The best feature of Power3, in my opinion, is that it is highly intuitive. Without having to explain in so many words, I’ve had first-time golfers first try to light up the device by swinging it. Soon, they naturally realized that to make the LED light up, they needed to swing a certain way to get the momentum to gather at the club head. This alone was super helpful, as many golf instructors here have agreed over the years.

My advice to beginners on this subject had been to imagine throwing a cup of water to splash on the ground past my left foot on the downswing and not before. Needless to say, these images are quite hard to fathom for those who never swung a club. But with Power3, the golfer intuitively began toadapt to the needed swing to light up the LED. Once they were successful in getting the light and sound, it was a matter of time before getting that light to shine near the intended impact point. Voila.

Power3 trainer is a small, sleek device that clips onto your own clubs

Another aspect of Power3 that impressed me was the setting for the shorter wedge shots. In my opinion, full swings are easy compared to the delicate pitch shots that require a shorter swing AND to accelerate through impact. In the past, try as I might, it was super hard to convey this concept to a newbie who either duffed a pitch shot or skulled it across the green. Not so with the Power3. At setting 1, the device teaches the user to accelerate through the impact even with a shorter swing. Instead of trying to put into words that elusive feeling, I just let them do their thing with the device and use their intuition. What. a. time. saver.

Despite the obvious benefits of Power3, however, I initially had mixed feelings. For one, I probably didn’t want to admit that a golfer of 30-plus years needed such a gadget. Plus, I hate practicing, so I wasn’t too excited about the inventor saying 100 practice swings a day would increase my distance by 20-30 meters. So back in 2020, I recall blandly saying to Kim that it would be so much better if I could hit actual balls with it, instead of practice swings. And this is my small contribution to the evolution of the Power3 IMPACT trainer, a device that I think can disrupt the swing trainer industry.

Power3 Impact Trainer

If the original Power3 can help you through effective practice swings with your own clubs, the new Power3 Impact device will now let you HIT the golf balls with your club while bringing all the wonderful intuitive aspects mentioned above.

Impact trainer clips onto the grip and shaft, just below the hands

The only visible difference between the two Power3 devices is that the ‘impact’ model clips to the club at the base of the grip below the hands. The specialized clip bites onto the rubber grip to hold it firmly in place and emits a light and a click at the pre-set optimum club speed settings. It is highly portable and allows you to use it at the practice range or on the actual course (night golf with this gadget is super cool!).The video below is self-explanatory. If the device lights up at the correct place (near the left foot for drivers), it means the impact has taken place correctly at the right speed. If the LED lights up elsewhere or not at all, it indicates that the swing was not optimal and one can check easily to make the needed corrections. And through repeated practice or play, a powerful and repeatable swing can be ingrained, according to Kim.

The two Power3 models, Distance and Impact, are the result of over 15 years of research and testing, says Kim. Now at age 62, he took up the game relatively late in 2004. He became hooked immediately and began to obsess about how to get better quickly. Later that year, using his background in engineering, he devised a simple working model of the original device using some magnets, metal ball bearings, a battery, and an umbrella stem. What started as an idea to visualize the low point of his swing became his lifelong passion. In 2022, he refined his invention to release his fourth and latest versions. According to Kim, the days when golfers use clubs other than their own to practice are over.

So far, the Power3 swing trainers have been a resounding success in Korea. But surprisingly, the Power3 swing trainer is just the tip of the iceberg. Kim is currently working on a 5th-generation device that will connect to your mobile device via Bluetooth. In addition, the next model will not be limited to the current 3-speed settings but allow the golfer to choose their own speeds at which the LED will light up. In other words, it means I can set my swing speed goals slightly higher than my current one and strive toward reaching that speed. Think Superspeed golf, except with visual and digital aspects that can track your swing speed trends and show you how you can improve through its proprietary app. I think it is going to be the next big deal in swing training aids, and I’m not alone.

Kim’s idea and patented technology of increasing swing speed has already been turning heads.

Various brands in other sports that require swinging a bat, racquet, or stick have expressed interest in knowing how the technology can be modified to improve performance in their respective sports.

For example, a modified version of the Power3 device is being tested in baseball, where it can help players swing the bat faster. The same principle can apply to a tennis racquet for power serves, a hockey stick for powerful slap shots, and whatever other sports that can benefit from speed training.

Right now, however, Kim’s focus is on helping golfers of all swing speeds reach the next level. He is an accomplished 4-handicap golfer and averages 260 yards with a driver, which is quite impressive for his age here. But the true testament to his invention comes from his wife, who only took up the game a little over a year ago. I had the pleasure of playing a round with the Kims recently, and her 190-yard tee shots from the reds were continually ahead of me in the fairway. I was impressed (embarrassed at the same time), and had to admit that her nightly routine of swinging 50 times must’ve indeed paid off. She said she hated it at first but was quick to get the feel for the rhythm to light up the device at the correct place – all without additional explanations and pointers from her husband.

In particular, the device has proven to be highly effective for teaching professionals here, who say it gets the students to feel the correct swing tempo and the feeling of proper weight shift right away.

Once they figure out how to light up the device, they intuitively figure out how to wait on the downswing to concentrate the bulk of their power at the point of impact. Imagine the amount of explaining an instructor can save if beginners can realize this alien concept for themselves!

Whether its swing speed or impact power, these two models have you covered for men & women

So if you’re tired of swinging a training aid that’s not your own club, take a close look at the two Power3 models. Both are now available on Amazon. Remember that the Distance trainer is for practice swings only, and the Impact trainer allows you to hit actual balls. I recommend the former for beginners and the latter for non-beginners.

What do you think? Is it a winner? I’d love to hear from all the WRXers here on what you think, and if there are other similar devices out there.

James is a golf gear-nut living and writing about all things golf in Korea. A fan of Tiger, Fred, and Seve, he is forever seeking the holy grail of golf clubs that will lower his score. He graduated from the University of British Columbia in Vancouver, BC, Canada and has been in Korea to witness the explosive growth of golf since 1996. Despite playing golf for over 30 years and being a perpetual 10-handicapper, James steadfastly claims to be the embodiment of the Average Joe Korean golfer. He can be reached at [email protected], and often introduces cool new Asia-based golf gear on YouTube and Instagram.

12 Comments

12 Comments

  1. LED Police

    Oct 16, 2022 at 12:05 pm

    Another scam. The secret is in the dirt, not the LED.

  2. Bob Barker

    Oct 16, 2022 at 3:31 am

    Behold, the dumbest article Golfwrx has ever made. ZZzzzzzzzz

  3. boom boom

    Oct 15, 2022 at 9:33 am

    Me so hor nee

  4. George

    Oct 14, 2022 at 1:33 pm

    Hi James,
    Great article.
    Can you use the Impact trainer for practice swings without a ball?
    Thanks!

    • James

      Oct 15, 2022 at 1:44 am

      Yes, the Power3 Distance model is for that very purpose. The Impact model is the only one you can hit balls with, and may not light up of there is no impact with a ball.

  5. Santosh Abraham

    Oct 13, 2022 at 2:07 pm

    I can’t seem to find it on Amazon.

  6. Richard

    Oct 13, 2022 at 9:46 am

    Ok, where do you buy it? i have no problem being all Roy McAvoy with gadgets..

  7. Scott

    Oct 13, 2022 at 7:27 am

    This is really interesting. Any chance you can link to the place to purchase the Power3 devices? I have searched Amazon and other, but am unable to locate it.

    Thanks!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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