Equipment
LA Golf launches new $1,500 putter featuring Descending Loft Face technology
LA Golf has launched its first putter, which features an all-carbon head, large diameter anti-vibration shaft, stainless steel hosel, as well as Descending Loft Face Technology.
The combination of these components, namely the carbon composite head, allows for an over 50% larger sweet spot when measured against blade putters of the same head weight, according to the company.
To solve for consistency of launch angles, LA Golf acquired SIK Golf – the creator of the Descending Loft Face Technology. This technology features four descending degrees of loft, so regardless of shaft lean at impact, it is designed to yield more consistent and predictable rolls.
The technology is what DeChambeau has used for years, and he credits it – along with LA Golf’s proprietary anti-vibration shaft – for improving his game and bringing him his first major win at the 2020 U.S. Open.
“Most golfers miss the sweet spot the majority of the time, and when they do, it changes the speed and line of the putt. This causes players to regularly miss putts they would otherwise make, even if read correctly. LA Golf solved this issue by creating a putter that gives you a higher probability of hitting the sweet spot.” – Bryson DeChambeau
In addition, LA Golf’s ultra-stiff, large diameter putter shaft aims to prevent wiggle in the head at impact, ensuring the ball rolls straight on the intended line.
The LA Golf Putter, priced at $1,500, will be offered in several lengths with a Jumbo Lite grip. The LA Golf putter is available for pre-sale at LAGOLF.co now.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
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Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
Burt
Feb 18, 2022 at 12:04 pm
Sounds a lot like the old TEARDROP putters from the 90’s with their “roll face” technology. What goes around, comes around.
Henry R Fitzgerald
Feb 18, 2022 at 12:04 pm
You can thank the Master of deception, smoke and mirrors magician, Don T. Cameron.
From magical inserts held by 3m tape to GSS mystical properties, Cameron has taught other putter makers; BS sells.
There you have it, more BS without real data to support it.
But, if Cameronites can list putters on Ebay for 20k because of ther magical GSS properties, I don’t blame other putter makers for adopting the BS marketing people has fallen for.
Be a sucker or not, the choice is yours.
benseattle
Feb 15, 2022 at 10:38 pm
Gianni is skilled at publishing boilerplate promotional language offered by manufacturers. No testing, not even an editorial opinion: just regurgitating whatever the P.R. firm and ad agency says.
Daniel Whitehurst
Feb 14, 2022 at 10:52 pm
With Odyssey pretty much dominating the putter market and perfecting a line of putters that covers all styles and aspects of performance for $300 and under, why would any company come out with a $1500 putter . It’s not a high MOI design, the most important factor in the putter helping make putts. It has a variable loft to help miss hits high to low roll better. It does nothing for side to side misses. Plus you can hit the sweet spot all day and miss putts because if you can’t read a green you’re screwed.
phil burner account
Feb 14, 2022 at 5:41 pm
this technology makes ZERO sense even by their analytics… “To solve for consistency of launch angles, LA Golf acquired SIK Golf – the creator of the Descending Loft Face Technology. This technology features four descending degrees of loft, so *regardless of shaft lean* at impact, it is designed to yield more consistent and predictable rolls.”
why so worried about “shaft lean”??? if you’re putting that poorly then the ball will be all over the face and not within that tiny band where the loft is -1 or +1 degree…… this is a marketing gimmick for complete idiots only, who know nothing about golf at all.. thanks for the article gianni… way to go buddy!!!
David Landig
Feb 14, 2022 at 5:55 pm
Right…..why don’t they just make it $5000.
Jack
Feb 14, 2022 at 8:53 pm
The whole face is covered with the dlt
phil burner
Feb 16, 2022 at 7:18 pm
Jack youre missing the point… i am more than aware that the loft on the putter is “dynamic” meaning different lofts for the bottom 1/4, the 1/4 above that, the 1/4 above that, and the top 1/4… if youre hitting poor putts with “shaft lean” then what are the chances that the “shaft lean” is cancelled out by hitting the correct 1/4 sliver of the face?
phil burner account
Feb 16, 2022 at 7:21 pm
“The whole face is covered with the dlt”…. oh really????? wowowowoooo such a shocker, groundbreaking development, thank you for opening my eyes to this Jack!!!!!!!!!!!
youre missing the point here bud. if youre putting with “shaft lean”, aka putting very poorly, then what are the chances your mis-hit will be corrected by a thin sliver (25%) of the face having -1 or +1 degree of loft? youre already putting all over the face, why would the thin 1/4 of the face correct your mis-hit at all?