The No. 1 golfer in the world is joining the reigning U.S. Open champion. Dustin Johnson, who put an LA Golf Prototype shaft in play at the PGA Championship, is now an LA Golf partner and member of the company’s board of directors.

As a refresher, the company, which rose from the ashes of Matrix Shafts, features a unique structure and not only offers ownership stakes to professionals but also relies heavily on the feedback of the best golfers in the world in crafting future iterations of its shafts.

Not surprisingly, DJ is switching to LA Golf’s wares in the pursuit of greater accuracy and distance, according to the company.

As we wrote for PGATour.com, when Johnson put an LAGP shaft in play at the PGA Championship, Reed Dickens, LA Golf’s CEO had this to say about Johnson’s prototype: “We custom designed a low torque shaft for Dustin for lower trajectory and have been iterating with him for a few months. We’re excited that the No. 1 player in golf trusts LA Golf enough to put our product in play for the first time at a major championship.”

Johnson himself had this to say about his testing and the prototype development

“I…have been testing the LA Golf shafts for months. I have been really impressed with how much more consistent my ball striking has been and really like the ball flight I’m seeing. I don’t swing hard often, but with the LA Golf shaft, I can really go after it and know I am going to hit the ball more consistently in the middle of the club face. My misses have also been much better…”

I am always looking for ways to get better and have been testing the LA Golf shafts for months. I am excited to not only be switching to their shafts in play but also become an @LAGolfShafts partner and join the Board of Advisors. pic.twitter.com/e8eBJjv0G1

— Dustin Johnson (@DJohnsonPGA) June 15, 2021

CEO Reed Dickens founded LA Golf in 2018 after a tenure as the founding CEO of Marucci Sports. The small-batch company boasts the distinction of being “the only shaft manufacturer where each structure is co-designed with players and built in the USA,” and it has a particular focus on building shafts that perform at the top end of the swing speed spectrum.

LA Golf counts dozens of golfers on world tours among its partners, and the company has seen an uptick recently, with more than 20 pros signing on in the past three months.

LA Golf’s board is an interesting one as well, featuring not only Johnson and Bryson DeChambeau, but TV personality Amanda Balionis, entertainer Kelley James, Duck Commander’s Willie Robertson, and Marucci Sports CEO Kurt Ainsworth as well.