Equipment
Cleveland extending Frontline putter series with new models for 2021
Last year, Cleveland introduced the Frontline series of putters, which feature a modern weighting system that brings the center of gravity more forward in the head in order to increase stability and create a better role.
Based on the success of the line, Cleveland is expanding the series in 2021 to include six new models, which brings the total number of options to 13, making it one of the most comprehensive putter lines in golf.
The new putters are designed to expand the fitting options and give golfers a better opportunity to find a putter that will best fit their stroke. From strong arching to straight-back straight-through, the Frontline putter series offers something for everyone.
“Having weight as close to the face surface as possible while maximizing MOI provides the straightest putts on miss-hits ever measured. Frontline technology has eliminated the miss-hits. No matter where you hit on the insert, the ball will go straight and the same distance.
“This line-up, with additional models and builds, provides all options for players to uniquely align at impact. Delivering the face on the target line, while making the sweet spot ridiculously large, means more made putts.”
– Dustin Brekke, Director of Engineering at Cleveland Golf.
Frontline technology recap
The putters feature two Metal Injection Molded (MIM) tungsten weights in the extreme heel and toe face of the face. According to the company, the design places the center of gravity forward in the new putter for maximum accuracy on the greens.
The new additions feature the brand’s Speed Optimized Face Technology (SOFT) which is designed to normalize ball speed across the face for consistent distance performance on each putt.
Every model in the Frontline series also includes an individualized SOFT pattern which aims to prevent speed and distance loss, particularly on off-center strikes.
To improve alignment, the mid-mallet putters in the series continues to include Cleveland’s 2135 technology, which is designed to provide an excellent alignment regardless of where a golfer’s eyes sit at address.
Price, specs, and availability
The new Cleveland Frontline putters will be priced at $199.99 and will be available in golf shops and online starting today February 12.
Models
**New Models** – Frontline 2.0 Flow Neck, Frontline 8.0 Slant Neck/Single Bend, Frontline 10.5 Slant Neck/Single Bend, Frontline Elevado Plumber’s Neck.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
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Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
Rob
Feb 14, 2021 at 11:01 am
I look at this very different. Today’s putters are really expensive. These are premium putters, with tech at $199.99. What’s the AVERAGE price putter now a days? $275?
Robin
Feb 13, 2021 at 6:25 pm
13 models, 2 left handed options. That’s a joke.
Benny
Feb 13, 2021 at 10:14 am
Hahaha, love the comments. But seriously you guys are all up in arms as if this is the first time you have seen marketing. Look at the new drivers out every year. All marketing that makes us want them.
Tank
Feb 12, 2021 at 9:07 pm
Their frontline technology is nothing new. There have been many putters with the weights on the face, like the Ping Bruzer.
Paul Runyan
Feb 12, 2021 at 2:41 pm
Correction: Toe Hang.
Paul Runyan
Feb 12, 2021 at 2:38 pm
Excellent post Jordan! You know putting.
The best putter I have a ever met was all about set up, alignment, grip, line, pace, roll, hand and arm position, and it keeps going.
It was like taking a physics course in college.
I first saw him hit a putt and I have never seen a ball roll like that since.
I brought a few putters with me. He took all of them and made unbelievable putts with all of them. Face balanced, tie hang, mallet blade and a putter from 1898!
It also helps to have perfect binocular vision, too!
Jordan
Feb 12, 2021 at 2:03 pm
That whole eye alignment thing is hilarious. If you don’t have some resemblance of consistency with eye alignment, you’re going to be pulling puts, pushing putts… etc. According to their marketing, “as long as your aim is right” – is so incredibly subjective. You may think you’re aiming right, but your eyes are a foot over the ball lol you’re going left all day.
Night putter
Feb 12, 2021 at 1:07 pm
Cleveland putters quality stuff but the only interesting putter they have made in ages was the Smart Square. I would like that head with this technology. That was the only head remotely signature and should keep offering it with updates
Paul Runyan
Feb 12, 2021 at 10:35 am
Wow, if you’re striking a putter 1 inch off the heel, you need Professional help!
So, is it 1inch off the heel or 1 inch off center??
kevin
Feb 12, 2021 at 10:29 am
These look better than PXG