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How to add muscle and gain more distance than Bryson

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GolfWRX recently asked me to write a perspective piece on Bryson DeChambeau’s newly bulked up body and increased distance off the tee because, if you were to play “guess the golfer,” I’d say most people would guess this is Bryson and not me

  • Lived in California and has family in Fresno
  • Has a science background from college
  • Wore a flat cap as part of his golf style
  • Plays single length irons
  • Shot a low round of 64
  • Added 23 pounds of muscle in 12 weeks
  • Added 37 mph of clubhead speed in 47 days
  • Hit competitive longest drive of 421 yards

What a strange amount of similarities! So, who better to give you outside perspective than someone who has both gained a lot of muscle rapidly and also quickly added a massive amount of distance?

Since I haven’t recently communicated with anyone from Bryson’s team, I figure the most useful thing I can do for you with this piece is to tell you what I personally did to achieve such results and how I’ve helped other golfers do the same through Swing Man Golf.

How to Add Lots of Muscle Rapidly

The above transformation was done in 2002 over 12 weeks.

I started the transformation weighing 208 pounds, and, over the course of those three months, I dropped 27 pounds of fat and added 23 pounds of muscle. Although I ended up only losing 4 pounds overall, finishing at 204 pounds, you can see the dramatic difference in the muscle makeup of my body. I added nearly 2 pounds of muscle per week…without steroid use!

There are several key take-a-ways for how to do this.

First, you need to do strength training.

For this transformation, I had originally set out to lift weights six days per week, but with being busy with my computer engineering job and life in general, I actually ended up averaging only four days per week. I never worked out in any individual session for more than an hour. To give each area time to recover, I divided up my workouts into a schedule like this:

  • Workout 1 – Chest/Triceps/Obliques
  • Workout 2 – Back/Biceps/Abs
  • Workout 3 – Legs/Lower Back

You don’t have to use this one specifically. There are a variety of workout cycles you can do that will be effective. You could work out your entire body all at once and repeat that a couple of times per week. Or you could do a 2-day schedule of push vs pull or upper vs lower body exercises followed by an off day and then repeating the cycle. What you do can really be tailored to your goals and lifestyle.

Whichever you choose, remember to give each body part at least two days of rest before you hit that body part hard again. As long as you repeat the workout again without seven days, you should be able to continue to make small gains each session without getting too sore.

As far as reps go, for the transformation, I would do a set of 12 reps for warmup with a weight that felt pretty safe and easy. I would follow that with a weight that would be tough to do 10 times, then a weight that I could get eight reps out of, followed by a set in which I could do six reps. At any point in which I could exceed that amount of reps in any set, I added more weight.

In hindsight, I didn’t really need to do that many reps. Anytime, when I am in a phase where I’m lifting and getting back in the gym, I typically only work with 3-4 sets of 2 reps for a particular exercise, with the same idea of adding weight whenever possible from workout to workout.

With patience and persistence, it’s just a matter of time before you get a lot stronger (and bigger if that’s what you are going for). When I was last training my half squat for golf in 2017, I recall I had worked up to 725 pounds. This would have sounded unbelievable to the kid that first stepped in a weight room in high school and had trouble squatting 95 pounds.

But, like me, you can do it if you hang in there.

Second, work was required in the kitchen.

To build muscle, you need to get enough protein. For my 12-week transformation photo, I was taking 1 gram of protein per day per pound of body weight. For me, this ended up being a little over 200 grams of protein per day. I’ve since learned that for me I don’t need that much. As long as I’m getting about 0.5 grams, that’s enough for my body to make muscle and strength gains. You can test on yourself, but the point is you’ll need to make sure you get enough protein.

If you want to actually cut fat while you are adding muscle, at a higher level, the way bodybuilders do that is to cut their fat and carbohydrate calories down to the point that they are in a slight overall caloric deficit. I know from tracking my calories with MyFitnessPal and previously using an activity tracker like a WHOOP strap that, at my size, I’ll burn nearly 3000 calories simply by existing so, if I stay below that 3000 net mark each day over time, the fat weight leaks off.

I would caution against going too low in your calories. You can test for yourself, but for me when I go below 1,200 calories per day, I get really irritable, and I lose fat weight so quickly that my skin doesn’t have time to adjust and I’ll get stretch marks. 1,600-1,800 for me, is more doable without feeling too crazy. Plus, my skin can handle that level of adjustment. In the low 2,000s is much more comfortable, but it does take additional time and patience to drop the fat weight.

You can break your daily calories up however is effective for you. My 12-week transformation was done with the old “6 smaller meals per day” strategy. I didn’t like it, though. I never felt satisfied and it made it difficult to go out to eat with friends. I much prefer condensing all my calories into two larger meals with maybe another smaller snack during a fat cut.

Of course, real whole foods are better for you and will help your body recover more quickly and make more rapid gains. You don’t have to be perfect every day though. Just get your protein and keep your overall daily calorie average for the week or month in a relatively consistent deficit.

Supplement-wise, the most effective for muscle gains (and also adding swing speed) is creatine. You can find that online or at most supplement stores.

Beyond that, stay hydrated to recover and make the fastest gains. A lot of times, people also think they are hungry, but they really just need water. I try to get hydrated first thing in the morning, before all meals (which also helps me eat less), and near bedtime.

Create a good sleeping environment and get lots of sleep too. That’s also important for recovery, making the gains, and preventing injury. Through sleep trackers, I’ve found I need to be in bed about 9 hours to get sufficient sleep and feel fully rested. Whatever amount you need, if you wake up to an alarm, just go to bed early enough that you naturally wake up right before your alarm and you’ll be good to go.

How to Quickly Hit It Longer Through Golf Fitness

As for gaining a lot of distance quickly, through the 2020 PGA Championship, Bryson’s driving distance average is about 20 yards longer than last season. He’s also reportedly put on over 40 pounds. You might think that you need to work hard over the better part of a year to bulk up like he has to gain any appreciable amount of distance through golf fitness, but this is actually not the case.

In fact, it’s relatively easy to add 30-40 yards in only a month without really changing your body weight at all.

I’ve written about how to do this before for GolfWRX. Rather than reiterate what I’ve already said, I’ll just point you to a few key articles.

Beyond that, if you are even more serious, read ‘More Distance for Golf (Part 3): Long Drive Fitness’ or take a look at the swing speed training programs available at Swing Man Golf…as well as the certification program if you happen to be a pro or trainer interested in learning more while at the same time picking up some continuing education credits.

Adding new muscle and achieving massive distance gains will take some elbow grease on your part, but fortunately not as much work as you may think. Plus, you’ll be pleased to find out you don’t actually need to add on a lot of extra body weight unless that happens to be one of your goals.

Enjoy and have fun hitting bombs!

Jaacob Bowden, PGA, is a professional golfer and explorer on a journey to play his best game. He loves contemplating peak performance and testing innovative ways to improve through deep practice, training, and on course validation. Learn more: Official Website | YouTube | Swing Man Golf

10 Comments

10 Comments

  1. Pingback: Average Golf Swing Speed Chart | Swing Man Golf

  2. Brandon

    May 23, 2021 at 11:09 pm

    My apologies. Started playing golf is the last year and regularly go to the gym. I was interested in your article until you claimed the amount of “muscle” gained in 12 weeks. You may have added 23 pounds of weight (possible to do). However, there isn’t any way you added 23 pounds of muscle! I immediately lost interest in the article after that claim. I don’t dispute any of you distance claims, they are impressive, but please be accurate when providing information to people who simple want to increase their driving distance off the tee.

    • Jaacob Bowden

      Dec 15, 2021 at 11:29 am

      Hi Brandon,

      I originally went to school to be a pharmacist, which means I’ve had a lot of coursework in anatomy, physiology, kinesiology, physics, statistics, etc. That’s also meant a lot of lab work and learning how to run experiments and isolating variables. I’ve also previously worked as a personal trainer.

      I’ve used the same Slim Guide body fat calipers from creative health solutions for at least 19 years…and I always weigh myself in the same way (go to bed hydrated, wake up in the morning, and weigh in on the same scale each time after going to the bathroom, without clothes, and before I shower).

      Statistically speaking, it is true that I am an isolated person. I also happen to be gifted with athleticism, strength, and the ability to build strength quickly with smart and hard work. As such, not everyone would get the same results as me.

      However, I can assure you that the info provided in the article is indeed accurate!

      If you have any questions, feel free to reach out to me personally.

  3. Cal

    Aug 20, 2020 at 3:57 pm

    My thoughts exactly…the leading experts in the world say 3LBs lean muscle gain per month is phenomenal…

    This fraud is saying he did 23lbs of lean muscle naturally in 3 months on a caloric deficit.

    Not possible.

  4. Mark

    Aug 20, 2020 at 9:15 am

    It is genetically IMPOSSIBLE to add 23 lbs of muscle in 12 weeks. Complete nonsense which makes the rest of your article a lot less credible.

    • Cal

      Aug 20, 2020 at 3:56 pm

      My thoughts exactly…the leading experts in the world say 3LBs lean muscle gain per month is phenomenal…

      This fraud is saying he did 23lbs of lean muscle naturally in 3 months on a caloric deficit.

      Not possible.

      • Jaacob Bowden, PGA

        Dec 10, 2021 at 1:29 pm

        Hi Mark and Cal,

        As an industry expert, I can tell you that it is indeed genetically possible to naturally add 23 pounds of muscle in 12 weeks, otherwise I wouldn’t have gotten those results.

        I would also say that it is good that you are questioning things because sometimes experts and published research are misleading and/or false. However, I don’t think calling me a fraud is helpful simply because you don’t believe the results.

        A better approach would have been to say, “Wow, that sounds amazing.” And then ask me how I did it to see what you might learn that is different and new.

        Please see my reply above to Brandon for additional insight.

  5. Cal

    Aug 20, 2020 at 9:05 am

    23LBs of muscle in 4 months operating at a caloric deficit = not possible without steroids/ TRT

    Even the most progressive muscle building studies out there show 2LBs of lean muscle per month as top end…please be honest with your readers.

  6. Jaacob Bowden

    Aug 19, 2020 at 12:19 pm

    Take a look at the “Golf workouts at home for clubhead speed with PGA Pro Jaacob Bowden: Part 4.” article and video. For that one, you only need something to swing (like your driver), something to measure club head speed (you can get basic swing speed radars online for about $120), and some resistance bands which allow you to do personalized golf swing specific exercises to increase the strength of your swing over time. Do that workout, take 2-7 days off (depending on how much rest you feel like you need), and then repeat!

  7. Paul Runyan

    Aug 19, 2020 at 11:34 am

    Hi Jacob!

    Great article!! Years ago I talked to you and joined your training program. You asked me what Kind of athlete I had been earlier in life. A runner. Then asked me how I ran faster. I ran and trained faster! Now at 70. I still have a speed of over 100. I know I can do your program again and easily get to 110+.

    So, all the gyms are closed around here and I have a Total Gym, Swing Emulator (machine with a stack of weights up to 100 lbs) what would you recommend for seniors to maintain and increase speed without injury?

    The Swing Machine would be the same as your videos using bands in a static and dynamic state. Great machine!

    Thanks!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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