Equipment
Honma introduces new club fitting experiences: ‘Honma Experience’ and ‘Honma Mobile Experience’
Honma has launched new club fitting experiences across North America – ‘Honma Experience’ and ‘Honma Mobile Experience’.
The Honma Mobile Experience is equipped with creatively-designed custom Honma vans and delivers personalized fitting experiences and custom events to private clubs, public properties and driving ranges.
The all-new experience is set to hit 13 new markets including Southern California, Northern California, Arizona, Colorado, Nevada, Texas, New York, New Jersey, North Carolina, South Carolina, Tennessee, Georgia and South Florida. Additional mobile markets will be announced in the coming months.
“Making Honma more accessible to discerning golfers throughout North America with our mobile experience continues to fulfill our mission of bringing premium, unsurpassed equipment to the golfers who value quality and craftsmanship.” – Brad Holder, Honma Vice President, Marketing,
Additionally, Honma Experience fitting destinations have opened recently at Reunion Resort & Golf Club in Orlando, Florida, Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia, Canada.
At a Honma Experience, golfers can test a full array of Honma’s hand-crafted heads and shafts, as well as leading third-party OEM shafts during the one-on-one personalized fitting session.
The experience will also include a private hitting space and data from the Foresight GC Quad launch monitor designed to optimize Honma equipment performance. Each fitting will consist of a follow-up email with launch data and equipment recommendations.
Speaking on the new club fitting experiences, Brad Holder, Honma Vice President, Marketing, stated
“We are excited to partner with these premium golf destinations and introduce more golfers to the Honma Way of beautifully-crafted performance.
Honma is a special brand with a unique story of traditional craftsmanship meeting modern style and performance. Partnering with luxury golf destinations like Reunion, Ko Olina and The Golf Performance Project, Victoria aligns perfectly with our vision of Honma reaching more equipment-savvy golfers.”
Honma Experience and Honma Mobile Experience fittings are available by reservation and range from $150 to $350. Fittings are available to reserve online, through email [email protected] or telephone 877-476-4653.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
Aaron Rai’s winning WITB: 2026 PGA Championship
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Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
Si Woo Kim WITB 2026 (May)
Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
TM
Feb 25, 2020 at 10:56 pm
I wonder where Brad Holder came up with this concept…..
K
Feb 25, 2020 at 1:12 pm
Great idea on Honmas part! One of the best examples of “knowing your target” and customer cultivation ive seen in a long time.
This will work better than they probably imagine. Might take a couple years to see the fruits of their labor. But if they do it right and have the right kind of people in those trucks they will in turn create a strong following of raving customers. Nothing better than having people out there bragging/validating to their friends they like and trust “how awesome Honma is”.
When you are serving a customer who isnt shopping on price alone you need to have a strong focus on quality and/or convenience.
My prediction is if they execute this properly, Honma will become one of the top brands stateside in 3-5 years.