TaylorMade Golf has launched its new 2020 TaylorMade SIM Max and 2020 TaylorMade SIM Max OS irons featuring Speed Bridge technology and an all-new Echo Damping System to bring forged-like feel to the distance iron category.

All-new Echo Damping System

Beneath the hood on the new Sim Max and Sim Max OS irons, you will find the all-new Echo Damping System. The new for 2020 damping system stretches across the entire face (from heel to toe) using multiple contact points in a design to maximize vibration damping.

Vibration Damping channels drive the new design from TaylorMade, which wrap around the entire structure for optimal compression in a bid to allow the damper to efficiently compress at impact – allowing the material a place to disperse without inhibiting movement in the face

The Echo Damping system also works in conjunction with Speed Bridge technology found in the SIM Max and SIM Max OS irons. According to the company, in testing, the combination helped to produce impact frequencies in line with those of forged-construction irons.

What is Speed Bridge technology?

Speed Bridge technology featured in the company’s M5 and M6 irons, and for their 2020 SIM Max and SIM Max OS irons, TaylorMade has built upon the technology and combined it with a Thru-Slot Speed Pocket to maximize both distance and performance.

The technology works by incorporating a high strength, mass-efficient structural beam spanning across the cavity back of the club to connect the top line with the back bar of the iron in a design to increase distance and forgiveness. The increased rigidity in the top line and upper perimeter of the face is designed to improve both sound and feel.

In the new TaylorMade SIM Max and SIM Max OS irons, a Thru-Slot Speed Pocket has been engineered which stretches from heel to toe and completely disconnects the leading edge from the sole of the club – creating a smooth, free-floating face. Working in conjunction, the technologies allow the face to hinge upon the top line in a design to offer enhanced flexibility, more ball speed and greater forgiveness on shots struck below center.

How is it different than its predecessors?

In the new models, TaylorMade engineers were able to re-work the face in an effort to optimize the relationship between the stiffness in the Speed Bridge and the flexibility in the face. Through the new face re-design, the SIM Max and SIM Max OS now feature a thinner and faster face with a larger sweet spot than the company’s previous models.

Inverted Cone Technology

TaylorMade’s Inverted Cone Technology (ICT) is strategically positioned into each SIM Max and SIM Max OS iron in a bid to increase the sweet spot and minimize mis-hits.

As shots hit on the toe of longer irons typically result in a miss to the right, TaylorMade engineers have positioned the ICT towards the toe in both SIM Max and SIM Max OS irons. Through this move, the brand has created a draw bias in the longer irons to minimize the common miss to the right, with the ICT on the 4-iron positioned most to the right.

The 2020 SIM Max iron features an ultra-thin 1.5 mm face designed to increase flexibility across the entire face, while a lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for an extremely low CG.

Featuring all the same technologies as the SIM Max, TaylorMade’s SIM Max OS irons contain a taller face to increase stability. At the same time, a wider sole is designed to provide more forgiving turf interaction.

The chamfered sole design allowed engineers to drive the CG low on the SIM Max OS irons in a bid to increase ball speed and promote easier launch, while stronger lofts aim to protect the trajectory and produce a penetrating ball flight for unmatched distance.

Both the SIM Max and SIM Max OS are offered in 4-PW/AW (8 pc.set with SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max irons will come equipped with the Aldila NV Ladies shaft.

2020 TaylorMade SIM Max irons: Pricing/Availability

Pricing: $899 steel/$999 graphite

Availability: Preorder – January 10. Retail – February 7.

2020 TaylorMade SIM Max OS irons: Pricing/Availability

Pricing: $899 steel/$999 graphite

Availability: Preorder – January 10. Retail – February 7.