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The Dufner signing says a lot about Cobra

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Editor’s note: Cobra Golf announced today Jason Dufner is signed to a multi-year full-bag deal.

In all honesty, if you have been following Jason Dufner over the past 9 months, this announcement may not surprise you. He spent 2 years living out every gear heads dream by being an equal opportunity player. He had some epic bags, most notably the drool-worthy National Custom muscle backs finished off with Auburn Tiger BB&Co Ferrules. It was amazing, but even he admits that yes it can be fun messing around but it’s still playing with career fire.

I think it needs to be pointed out that Dufner, believe it or not, is a tough nut to crack when it comes to his clubs. The guy is incredibly smart, precise and knows what he needs….and like Tiger, will not compromise. Those compliments can be a blessing and a challenge for companies all at once. The latter being a guy that is a hard switcher, a hard sell and won’t budge unless it’s perfect.

This critical eye isn’t reserved for only certain clubs, they all have to fit into a very thin pocket. For instance, Jason is a low launch, low spin, average distance player. His lofts are a nod to the late ’90s with a 28 Degree 5 Iron and 48 Degree Pitching Wedge but the guy has no interest in picking up 20 yards. His clubs need to go a certain number every time out of certain flight window. Yes, he looks at Trackman, but imagine selling a car to a guy that isn’t attracted to speed or gadgets but only the granular feel of making a right turn and how far his eyes track over the steering wheel. There are no Trackman numbers for feel and instinct.

But like TaylorMade getting Tiger into an iron he likes, Cobra signing Jason Dufner says more about the quality of work of the people behind the scenes than anything. As a Tour Truck junkie, I’ve gotten to know a bunch of the guys and in particular Ben Schomin of Cobra. As this process went on, I would text him questions about working with JD and I could literally feel his excitement around the process through text.

I can still remember the day late this summer that I saw Cobra wedges in Dufners bag. At that point I knew today was coming. Ben Schomin has become someone Jason trusts, trust that is earned at least equipment wise. Most of the stories around Dufner came around his wedges. The grinds, bounce, shaft, grips need to be perfect and if they are just a whisper off, it’s a non starter. I can only think of a few guys on tour that are like that. Guys that can tell you the yardage and spin numbers on a wedge shot before it even lands…that’s Jason.

So although this signing may seem typical for this time of year, for me it’s awesome. Jason Dufner is extremely interesting to follow, and when he’s playing well, it’s always a good time. But most importantly it’s a testament to the hard work of the folks at Cobra and in particular Ben Schomin. Well done Benny, very well done!

 

15 Comments

15 Comments

  1. Dr Tee

    Dec 16, 2019 at 7:26 pm

    maybe the Dufner Cobra signing says something about Cobra…
    but what does the butt wipe signing say about Dufner ??

  2. Hoganben

    Dec 4, 2019 at 10:07 pm

    Bs about Tiger and his irons….all of Tiger’s irons have all been basically identical since he stopped playing eye 2s. Ps…. Patrick Reed’s new forged irons look like all the other forged blades too.

  3. Scott

    Nov 24, 2019 at 5:55 am

    The dude sells butt wipes on his hat….WTF? No way would he represent my company.

  4. Daniel

    Nov 13, 2019 at 9:25 am

    Love that the whole article is how serious he takes his clubs, but first thing you notice about the picture is the bryson troll stamped on to the wedges. Golf needs Duff.

  5. Steve

    Nov 12, 2019 at 7:30 pm

    Maybe he should just go down to Golf Galaxy and get whatever’s on clearance because he can probably miss the cut with those too.

    • Pat MaGroin

      Nov 13, 2019 at 11:08 pm

      you owe me a new monitor after I spit up on it reading your post 🙂

      well said…..

    • Cody Reeder

      Nov 20, 2019 at 1:53 pm

      Duff is an interesting guy but will not make much difference in the long run. No screen time.

  6. Everyone

    Nov 12, 2019 at 5:42 pm

    MORE WRITING LIKE THIS!!

    • Digger Dave

      Nov 12, 2019 at 6:40 pm

      Thats the first thing that cane to my mind 1/2 way through the article!

      Cobra also makes great gear that is just as good if not better than everything else out. I just sold a set of Cobra MBs bc i got a set of Mizunos and a set of the old TW Nike blades. Sad to say 2 months later im back to ordering another set of Cobras and done tinkering.

  7. Benny

    Nov 12, 2019 at 2:53 pm

    Awesome mews and great article Johnny. Thanks as always Golfwrx.

    Hope he wins. More and more I am turning back towards Cobra. Could be a great honeymoon.

  8. Silverbackster

    Nov 12, 2019 at 2:33 pm

    As an engineer, Thats good with numbers and accuracy, but where is the RESULT? Where is the winning? Thats no one would sign, you put employees through hell dialing in perfect combination, but then can’t even make top 100 in the world past two years!?
    event country week year Missed cut *RANKING*
    Houston Open USA 41 2019 MC – 1 – 192nd
    Safeway Open USA 39 2019 MC – 1 – 179th
    Sanderson Farms Championship USA 38 2019 MC – 1 – 176th
    A Military Tribute at The Greenbrier USA 37 2019 T57 – 1 – 167th
    Wyndham Championship USA 31 2019 MC – 0.9783 – 167th
    Barbasol Championship USA 29 2019 T18 1.74 0.9565 1.66 155th
    John Deere Classic USA 28 2019 MC – 0.9457 – 161st
    3M Open USA 27 2019 T66 – 0.9348 – 157th
    Rocket Mortgage Classic USA 26 2019 MC – 0.9239 – 149th
    U.S. Open MAJ 24 2019 T35 3.65 0.9022 3.29 136th
    the Memorial Tournament presented by Nationwide USA 22 2019 T7 11.56 0.8804 10.18 146th
    Charles Schwab Challenge USA 21 2019 T40 1.70 0.8696 1.48 194th
    PGA Championship MAJ 20 2019 MC – 0.8587 – 194th
    Wells Fargo Championship USA 18 2019 T4 11.50 0.837 9.63 183rd
    RBC Heritage USA 16 2019 T63 – 0.8152 – 222nd
    Valspar Championship USA 12 2019 MC – 0.7717 – 195th
    THE PLAYERS Championship USA 11 2019 T74 – 0.7609 – 187th
    Arnold Palmer Invitational presented by Mastercard USA 10 2019 MC – 0.75 – 173rd
    The Honda Classic USA 9 2019 T75 – 0.7391 – 166th
    Genesis Open USA 7 2019 MC – 0.7174 – 162nd
    Desert Classic USA 3 2019 MC – 0.6739 – 127th
    Sony Open in Hawaii USA 2 2019 T73 – 0.663 – 125th

    • Aztec

      Nov 12, 2019 at 6:51 pm

      As an engineer, your grammar is terrible.

      • Martin

        Nov 28, 2019 at 5:22 pm

        But his comment is to the point;-)

        No results lately,, just a drama on tour. Hope for better now but clubs are just clubs,

    • golfraven

      Nov 24, 2019 at 5:01 pm

      Hey, go easy on Duff. He is still recovering from his wife walking out on him. Not that she was a great asset but hey so is life at times.

    • John

      Dec 2, 2019 at 12:34 pm

      On his worst day he’d still beat you 10&8 playing one handed. As an engineer you must know this.

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Tour Photo Galleries

Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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